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Keurslager

Retailer / private label

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Keurslager is a Dutch butcher chain whose independent entrepreneurs share a common quality standard.

Last updated September 15, 2026

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Overview

Keurslager is described as a Dutch butcher chain. Its official website presents Keurslagers as independent entrepreneurs who work daily with passion for the craft, attention to origin and an eye for quality, and states that customers are assured of the same high quality standard wherever they visit a Keurslager. The brand says quality goes beyond the best meat, involving craftsmanship, service and personal attention, and it offers recipes and cooking advice. The site also mentions a loyalty promotion for a Keurslager borrelplank and states that Keurslager is celebrating its 80th anniversary, with 270 Keurslagers.

History

Keurslager is described as a Dutch butcher chain. According to its official website, Keurslager is celebrating its 80th anniversary, and the brand says it is proud of all Keurslagers, of the craftsmanship of all independent entrepreneurs, and of the quality they deliver daily. The site states that there are 270 Keurslagers.

Products and positioning

Quality beyond the best meat, centered on craftsmanship, service and personal attention, with the same high quality standard at every Keurslager.

  • Meat and related food offerings

    The official website references meat and recipes, and describes quality as going beyond the best meat.

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