Kepra

Kepra is a heritage Kashmiri Pashmina brand founded in 1944 and based in Srinagar, Jammu & Kashmir, India. It is a registered manufacturer of GI-certified Kashmiri Pashmina shawls, operating both as a digital brand and through a flagship heritage store in Srinagar's Nishat Shopping Complex. The company is led by Shahid Ahmad Shah, the fourth-generation custodian of a family legacy that began with Molana Hazrat Ahmad Shah Sahib, a master of Sozni embroidery, and continued through Late Haji Mohammad Amin Shah and Mohammad Yaseen Shah. Kepra specializes in handwoven Pashmina shawls, stoles, and accessories made from the ultra-fine undercoat of Changthangi goats, sourced ethically from Ladakhi nomadic herders. Its product range includes men's shawls, women's stoles, and luxury gifting items, with prices ranging from approximately Rs. 14,500 for stoles to over Rs. 2,700,000 for antique collector pieces. The brand emphasizes authenticity, transparent pricing, and documented government recognition, holding GI authorization (Registration No. 46, Certificate No. 97) and registration with the Jammu & Kashmir Handicraft Department (M/S- KEPRA HD/DDQC/TTA/R/103). Kepra gained national prominence as the official gifting partner for the G20 Summit in Srinagar and the Maritime Leaders Conclave 2025, selected by the Government of India. The brand positions itself as a provider of "ethical luxury, sustainably crafted," bridging ancient Kashmiri craftsmanship with modern commerce. It competes with mass-produced imitations by offering certified authenticity and direct partnerships with master weavers and cooperatives in Srinagar.

Kepra's history begins in 1944 with Molana Hazrat Ahmad Shah Sahib, a spiritual visionary and master of Sozni embroidery who dedicated his life to teaching and preserving Kashmiri craftsmanship. The family business was continued by Late Haji Mohammad Amin Shah and later by Mohammad Yaseen Shah, who expanded the family's artisan networks and supply chains across Kashmir and Ladakh. Today, Shahid Ahmad Shah leads Kepra as a fourth-generation custodian, bridging ancient craftsmanship with modern commerce. Since its founding, Kepra has operated as a manufacturer of authentic Kashmiri Pashmina shawls, maintaining long-standing relationships with Ladakhi nomadic herders at high-altitude plateaus to ensure ethical sourcing of Changthangi wool. The company also partners directly with master weavers and cooperatives in Srinagar, keeping every process—from fiber collection to weaving and embroidery—within the traditional Kashmiri ecosystem. In the 21st century, Kepra expanded from a traditional manufacturing and retail operation into a digital brand, launching an e-commerce website (kepra.in) to reach customers beyond Kashmir. It also operates a flagship heritage store in Srinagar's Nishat Shopping Complex, where visitors can meet artisans and experience hand-weaving and Sozni work in person. A significant milestone came when Kepra was selected as the official gifting partner for the G20 Summit in Srinagar and the Maritime Leaders Conclave 2025, a recognition by the Government of India. The brand also holds GI authorization (Registration No. 46, Certificate No. 97) and is registered with the Jammu & Kashmir Handicraft Department as a Pashmina manufacturer (M/S- KEPRA HD/DDQC/TTA/R/103). These credentials position Kepra as a trusted, government-recognized purveyor of authentic Kashmiri Pashmina in a market flooded with synthetic imitations.

• 1944

  Kepra founded by Molana Hazrat Ahmad Shah Sahib in Srinagar, Jammu & Kashmir.

• Late Haji Mohammad Amin Shah continues the family legacy.

• Mohammad Yaseen Shah expands artisan networks and supply chains across Kashmir and Ladakh.

• Shahid Ahmad Shah becomes fourth-generation custodian and leads Kepra into modern commerce.

• Kepra selected as official gifting partner for the G20 Summit in Srinagar and the Maritime Leaders Conclave 2025.

Ethical luxury, sustainably crafted; authentic GI-certified Kashmiri Pashmina with government recognition and heritage since 1944.

• Pashmina mens shawl natural shade

• Solid Black Pashmina Mens Shawl

• Pashmina white mens shawl

• GI Men's hashidaar Pashmina Shawl natural

• Pashmina Shahzaad Kalamkari Sozni Paladaar Men’s Shawl

• Vintage Jamawar Border Men's Shawls with Antique Design

• Vintage Kashmir Long Shawl - Full Size, Traditional Design

• Rust & grey Ombre Pashmina Stole

• Ruby Red Nimat Paladaar Pashmina Sozni Stole

1. 1Buy Authentic Pashmina Shawls Online from Kashmir | Keprakepra.in
2. 2pure Pashmina Shawls | 81+ Years of Legacy | CDI-Certified | Kepra.inkepra.in
3. 3Explore Our Range of Exclusive Men’s Pashmina Shawls – Keprakepra.in
4. 4Pashmina Stoles | Authentic Kashmiri GI Certified Pure Cashmere Wraps – Keprakepra.in
5. 5kepra - Wikidatawikidata.org