争议事件
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2026
Urban Company就净水器广告起诉Kent RO
提起诉讼
Urban Company在德里高等法院起诉Kent RO Systems,指控Kent RO的广告和社交媒体帖子对Urban Company的Native净水器作出虚假和误导性宣传。据指控,相关宣传包括称其两年滤芯和服务寿命功能为“营销噱头”,并将净水器描述为“不安全”和“有风险”。
品牌回应
整改 — Kent RO Systems
Kent RO’s counsel Rajeshwari H told the Delhi HC that the company would pull down the offending advertisements that are the subject matter of the suit.
来源摘录
Urban Company has sued Kent RO Systems in the Delhi High Court, alleging that its advertisements and social media posts made false and misleading claims about Urban Company’s Native water purifiers.
Justice A J Bhambhani, who presided over the case, directed Kent RO to pull down the offending advertisements within 15 days from August 12, 2026.
Kent RO’s counsel Rajeshwari H told the Delhi HC that the company would pull down the offending advertisements that are the subject matter of the suit.