Kent RO Systems

Kent RO Systems is an Indian consumer-products company best known for domestic water purifiers sold under the KENT brand. The business was started by Mahesh Gupta, an engineer who developed a mineral-retaining reverse-osmosis purification approach and built a company around it. KENT's core proposition is health-oriented water purification for Indian households, where groundwater quality varies widely and dissolved impurities are a common concern. The brand's signature technology is a multi-stage purification stack combining reverse osmosis, ultraviolet and ultrafiltration stages, marketed as RO+UV+UF, together with mineral retention (branded as TDS control) so that essential minerals are not fully stripped from drinking water. KENT sells point-of-use purifiers across price tiers, from compact wall-mounted units to larger capacity models, and distributes through a large dealer and service network plus e-commerce channels. Beyond water purification, KENT has extended the brand into adjacent home and wellness categories, including air purifiers, vacuum cleaners, kitchen appliances and water softeners, and it has also marketed products such as vegetable and fruit purifiers. The company operates as a privately held Indian firm headquartered in Noida, with manufacturing and R&D in India, and it has been among the more visible advertisers in the Indian water-purifier category. KENT's positioning rests on trust in purification efficacy, service reach and Indian-market relevance rather than on luxury or global branding. Its competitive set includes other Indian and international water-treatment brands, and its growth has tracked rising household awareness of water safety in Indian cities and towns.

Kent RO Systems grew out of founder Mahesh Gupta's work on water purification in India in the late 1990s. Gupta, an engineer by training, focused on the problem that conventional reverse-osmosis systems removed not only dissolved impurities but also beneficial minerals from drinking water. His answer was a purification design that combined reverse osmosis with ultraviolet and ultrafiltration stages and added a mineral/TDS-management element, a combination the company later marketed as RO+UV+UF with mineral retention. The KENT brand was established around the turn of the millennium and initially concentrated on point-of-use household purifiers. Growth came from two directions: rising concern among Indian households about the quality of municipal and groundwater supplies, and the company's investment in a dealer and service network that could install and maintain units in customers' homes. Serviceability became a meaningful part of the brand promise in a category where filter replacement and maintenance are recurring needs. Over time KENT broadened its range from entry-level wall-mounted purifiers to larger-capacity and premium models, and it became one of the most heavily advertised brands in the Indian water-purifier market, using television and celebrity-led campaigns to build household recognition. The company also invested in manufacturing and research facilities in India, positioning itself as a domestic innovator rather than an importer. From the 2010s onward KENT extended the brand beyond drinking water into adjacent home categories — air purifiers, vacuum cleaners, water softeners and kitchen appliances — seeking to leverage its household-health positioning and distribution reach. It also marketed fruit-and-vegetable purifiers, tying the brand to a broader cleanliness-and-wellness theme. The company remains a privately held Indian business headquartered in Noida, Uttar Pradesh, and continues to compete in a crowded market that includes both Indian specialists and international water-treatment and appliance brands. Its history is essentially the history of the Indian household water-purifier category itself: from a niche product for affluent urban homes to a mainstream appliance sold through dealers, retail chains and online channels.

• 1999

  Mahesh Gupta establishes the KENT water-purifier business in India.

• KENT markets its RO+UV+UF purification with mineral retention as its signature technology.

• The company expands from purifiers into air purifiers, vacuum cleaners, water softeners and kitchen appliances.

Mass-to-premium Indian household water-purification brand built on purification efficacy, mineral retention and nationwide service.

• KENT RO+UV+UF water purifiers

• KENT air purifiers

• KENT vacuum cleaners

• KENT water softeners

• 2026

  Urban Company sues Kent RO over water purifier ads

  Urban Company filed a lawsuit against Kent RO Systems in the Delhi High Court, alleging that Kent RO's advertisements and social media posts made false and misleading claims about Urban Company's Native water purifiers. According to the allegation, the claims included calling the purifiers' two-year filter and service life features a "marketing gimmick" and describing the purifiers as "unsafe" and "risky".

  Source

Read more

• 2026-08-23

  Urban Company sues Kent RO over water purifier ads[1]Urban Company sues Kent RO over water purifier adseconomictimes.indiatimes.com

  Reported: 2026-08-23

  Urban Company sued Kent RO Systems in the Delhi High Court, alleging that Kent RO's advertisements and social media posts made false and misleading claims about Urban Company's Native water purifiers, including calling the two-year filter and service life features a 'marketing gimmick' and describing the purifiers as 'unsafe' and 'risky'.

• 2026-08-12

  Delhi High Court orders Kent RO to pull down Native disparaging ads[2]Urban Company sues Kent RO over water purifier adsmedianama.com

  Reported: 2026-08-24

  Justice A J Bhambhani of the Delhi High Court directed Kent RO to pull down the offending advertisements within 15 days from August 12, 2026, after Kent RO's counsel said the company would remove the ads and refrain from similar claims about 2-year filter life or 2-year no-servicing features.

• 2026-08-11

  Urban Company sues Kent RO over Native water purifier advertising claims[3]Urban Company sues Kent RO over water purifier adsadgully.com

  Reported: 2026-08-25

  Urban Company filed a defamation and disparagement suit in the Delhi High Court against Kent RO Systems on August 11, alleging that Kent RO's advertisements and social media posts made misleading claims about Urban Company's Native water purifiers, calling their two-year filter life and two-year no-servicing features a 'marketing gimmick' and claiming the purifiers were 'unsafe' and 'risky'.

• 2020-08-27

  Kent launches CamAttendance touchless attendance system[4]Kent推出CamAttendance非接触式考勤系统businesstoday.in

  Reported: 2020-08-27

  Kent RO Systems launched CamAttendance, a touchless attendance system that uses facial recognition to record employee attendance.

1. 1Urban Company sues Kent RO over water purifier adseconomictimes.indiatimes.com
2. 2Urban Company sues Kent RO over water purifier adsmedianama.com
3. 3Urban Company sues Kent RO over water purifier adsadgully.com
4. 4Kent推出CamAttendance非接触式考勤系统businesstoday.in
5. 5Urban Company sues Kent in Delhi HC over 'unsafe', 'risky' Native purifier claims; RO firm to withdraw ads | Company Business Newslivemint.com
6. 6Urban Company sues Kent RO over ‘misleading’ claims against Native water purifiers- Moneycontrol.commoneycontrol.com