Kelly Broadcasting

Kelly Broadcasting's history began in 1944, when the Kelly and Hansen families established the Central Valley Broadcasting Company. The enterprise was organized around broadcasting opportunities in and around Sacramento, California, and entered radio operations with the launch of KCRA-FM in 1947. The FM station later became KYMX, although the KCRA identity remained important to the company's development. In 1955, the company entered television by launching KCRA-TV in Sacramento. It also acquired KCRA-AM, later identified as KIFM, giving the business a combined radio and television presence under related call letters. KCRA-TV became the central asset in Kelly Broadcasting's portfolio and served as its flagship station in the Sacramento market. The company later expanded beyond the Sacramento area. It acquired Seattle television station KCPQ from the Clover Park School District and operated the station as an independent outlet. This acquisition transformed Kelly Broadcasting from a primarily Sacramento-centered broadcaster into a multi-market television owner with a presence in both Northern California and the Pacific Northwest. During the 1990s, Kelly Broadcasting participated in local station operating arrangements that were becoming increasingly common in American television. In 1994, KQCA entered into a local marketing agreement with KCRA-TV. The arrangement associated KQCA's local operations with Kelly's flagship station while preserving distinct station identities. Kelly Broadcasting's station ownership ended in 1999. The company sold its television stations, including KCRA-TV, to Hearst-Argyle Television, which was based in New York City. This sale concluded the documented operating history of Kelly Broadcasting as a television station owner. The available material does not provide enough information to determine whether the company remained active after divesting its broadcast assets.

• 1999

  Television stations are sold to Hearst-Argyle Television

  [1]Kelly Broadcastingen.wikipedia.org

  Kelly Broadcasting sold its television stations, including KCRA-TV, to Hearst-Argyle Television.

• 1994

  KQCA begins a local marketing agreement with KCRA-TV

  [1]Kelly Broadcastingen.wikipedia.org

  KQCA entered a local marketing agreement with Kelly-owned KCRA-TV in Sacramento.

• 1955

  KCRA-TV launches and KCRA-AM is acquired

  [1]Kelly Broadcastingen.wikipedia.org

  Kelly Broadcasting launched KCRA-TV in Sacramento and acquired KCRA-AM, later known as KIFM, establishing a combined radio and television operation.

• 1947

  KCRA-FM launches

  [1]Kelly Broadcastingen.wikipedia.org

  The company launched a Sacramento FM radio station that later became KYMX.

• 1944

  Central Valley Broadcasting Company is founded

  [1]Kelly Broadcastingen.wikipedia.org

  The Kelly and Hansen families established the business that later became known as Kelly Broadcasting.

A family-associated regional broadcast holding company built around Sacramento's KCRA radio and television properties, later expanding into television ownership in Seattle and local station operating agreements.

• Television station · 1955

  KCRA-TV

  KCRA-TV was Kelly Broadcasting's flagship television station in Sacramento. Launched in 1955, it formed the core of the company's television business and was later involved in the local marketing agreement connecting KQCA with Kelly's operations. Kelly Broadcasting sold KCRA-TV to Hearst-Argyle Television in 1999.

• FM radio station · 1947

  KCRA-FM

  KCRA-FM was the Sacramento radio station launched by Kelly Broadcasting's predecessor in 1947. The station later changed identity and became known as KYMX, representing the company's earliest documented broadcasting asset.

• AM radio station

  KCRA-AM

  KCRA-AM was acquired by the company in connection with the development of its Sacramento broadcast group. It was later known as KIFM and formed part of the radio-and-television station combination associated with the KCRA identity.

• Television station

  KCPQ

  KCPQ was a Seattle television station acquired by Kelly Broadcasting from the Clover Park School District. During Kelly's ownership, the station operated as an independent station and extended the company's reach beyond the Sacramento market.

• Television station relationship

  KQCA

  KQCA was a Sacramento television station that entered into a local marketing agreement with Kelly-owned KCRA-TV in 1994. The relationship gave Kelly a role in the station's local marketing or operating structure without the reference material identifying KQCA as a wholly owned Kelly station.

• 1999

  Divest the television station portfolioM&A

  Background

  After decades of operating Sacramento radio and television properties and expanding into Seattle television, Kelly Broadcasting exited its documented television ownership business.

  Action taken

  The company sold its television stations, including flagship KCRA-TV, to Hearst-Argyle Television.

  Aftermath

  Hearst-Argyle Television became the owner of the stations described in the sale, while Kelly Broadcasting's subsequent corporate status is not established by the available reference.

  Source

• 1994

  Coordinate KQCA through a local marketing agreementStrategy

  Background

  KQCA entered into a local marketing agreement with Kelly-owned KCRA-TV in the Sacramento market.

  Action taken

  Kelly Broadcasting used its KCRA-TV operation as the partner in a local marketing arrangement for KQCA.

  Aftermath

  The agreement linked the two Sacramento stations operationally or commercially. The available material does not specify its later duration or detailed financial terms.

  Source

• 1999

  Kelly Broadcasting sells its television stations to Hearst-Argyle Television[1]Kelly Broadcastingen.wikipedia.org

  M&A · Other

  Kelly Broadcasting sold its television stations, including flagship Sacramento station KCRA-TV, to Hearst-Argyle Television. The transaction ended Kelly's ownership of the stations described in the reference material.

• 1994

  KQCA enters a local marketing agreement with KCRA-TV[1]Kelly Broadcastingen.wikipedia.org

  Other

  KQCA entered a local marketing agreement with Kelly-owned KCRA-TV, connecting the two Sacramento television operations through coordinated local station management or services.

1. 1Kelly Broadcastingen.wikipedia.org