Kejian Group

Kejian Group, formally Shenzhen Kejian Group Co., Ltd., was a Chinese telecommunications company based in Shenzhen. The company operated under the Kejian name and became one of the Chinese technology businesses that sought greater international visibility during the expansion of the country's consumer telecommunications sector. Publicly available information about its original founding, detailed product portfolio, management, and operating structure is limited, but the company is identified in reference material as a telecommunications enterprise rather than as a general consumer brand. Kejian achieved its most visible international exposure through sports marketing. During the 2002–03 FA Premier League season, it sponsored Everton F.C. The partnership gave the company prominent branding in English football and connected it with the growing commercial relationship between Chinese businesses and European sports properties. Kejian was also associated with Everton's signing of Chinese international footballers Li Tie and Li Weifeng. Their presence at the club made the sponsorship particularly relevant to Chinese audiences and helped link the company's name with the early development of Chinese player participation in the Premier League. The group's corporate structure included China Kejian Co., Ltd., a listed subsidiary whose shares traded on the Shenzhen Stock Exchange under code 000035. The available reference material does not establish the full range of products or services sold under the Kejian brand, nor does it provide enough information to identify specific flagship devices, telecom networks, or consumer product families with confidence. Accordingly, Kejian is best characterized as a telecommunications corporate brand with a historically significant sports-marketing profile, rather than as a clearly documented single-product brand. Kejian's corporate position deteriorated over time. The group went bankrupt in 2013. In the same year, shares in its listed subsidiary were distributed to creditors including China Orient Asset Management and China Cinda Asset Management. The former subsidiary subsequently became known as China Tianying following a reverse initial public offering in 2013. This transaction marked the effective end of the China Kejian corporate identity as an operating listed-company vehicle. Kejian Group is therefore treated as defunct, with its principal historical significance resting on its role in China's telecommunications industry, its Everton sponsorship, and the restructuring of its listed subsidiary during bankruptcy proceedings.

Kejian Group was a Chinese telecommunications company formally known as Shenzhen Kejian Group Co., Ltd. The available historical record identifies Shenzhen as the company's base but does not provide a reliable founding date, founder, or detailed account of its early corporate development. Its business belonged to China's telecommunications sector, although surviving reference material does not document a sufficiently complete catalog of branded handsets, network equipment, services, or other product families to support a more specific product history. The company became particularly notable for its international marketing activity. In the 2002–03 FA Premier League season, Kejian sponsored Everton F.C. The agreement placed the company in a highly visible European sporting environment at a time when Chinese businesses were using football partnerships to build recognition beyond their home market. Kejian's relationship with Everton was also connected with the club's recruitment of Chinese international footballers Li Tie and Li Weifeng. Their signings gave the sponsorship a direct China–England sporting dimension and made the Kejian name more visible to football audiences in both markets. Kejian's corporate structure included China Kejian Co., Ltd., a listed subsidiary traded on the Shenzhen Stock Exchange under code 000035. The distinction between the group and its listed subsidiary is important: the stock-market vehicle carried the China Kejian name, while the broader group operated under the Shenzhen Kejian Group identity. The reference material does not provide enough information to reconstruct the group's full ownership chain, executive leadership, financial performance, or detailed relationship with the subsidiary over time. The group ultimately failed financially. Kejian Group went bankrupt in 2013. During that year, shares in China Kejian were distributed to creditors, including China Orient Asset Management and China Cinda Asset Management. The listed subsidiary did not continue as a Kejian-branded company indefinitely. It later became known as China Tianying after a reverse initial public offering in 2013. This corporate transaction marked the transition away from the China Kejian identity and represents the last major documented stage in the group's corporate history. Kejian's historical profile consequently has three defining elements: its participation in China's telecommunications industry, its unusually prominent Everton sponsorship and association with Li Tie and Li Weifeng, and its bankruptcy-era restructuring in 2013. Because the available sources are concise, many aspects of the company's commercial operations remain undocumented, including its full product range, distribution channels, leadership succession, and precise date of establishment.

1. 2013Bankruptcy

   Kejian Group enters bankruptcy, ending its independent corporate existence.

   Source
2. 2013Creditor distribution of China Kejian shares

   Shares in the listed subsidiary China Kejian are distributed to creditors including China Orient Asset Management and China Cinda Asset Management.

   Source
3. 2013China Kejian becomes China Tianying

   The former subsidiary adopts the China Tianying identity following a reverse initial public offering.

   Source
4. 2002Everton sponsorship begins

   Kejian sponsors Everton F.C. during the 2002–03 FA Premier League season, raising the company's international profile.

   Source
5. 2002Association with Li Tie and Li Weifeng

   Kejian is associated with Everton's signings of Chinese international players Li Tie and Li Weifeng.

   Source

A Chinese telecommunications corporate brand that combined domestic technology-sector activity with high-profile international sports sponsorship.

Product categories. Telecommunications equipment · Telecommunications-related products and services

• 2002Everton F.C. sponsorship

  United Kingdom · China

  Kejian sponsored Everton during the 2002–03 FA Premier League season. The partnership served as an international brand-building initiative and connected the telecommunications company with the growing presence of Chinese players in English football.

  Outcome. The sponsorship gave Kejian high-profile exposure in English football and was associated with Everton's recruitment of Chinese internationals Li Tie and Li Weifeng.

  Source

• 2013Bankruptcy restructuring and transfer of subsidiary sharesOther

  Kejian Group entered bankruptcy, while its listed subsidiary China Kejian remained part of the creditor-resolution process.

  What changed. Shares in China Kejian were distributed to creditors including China Orient Asset Management and China Cinda Asset Management.

  Aftermath. The subsidiary later became China Tianying after a reverse initial public offering, ending the China Kejian corporate identity.

  Source
• 2002International sports-marketing partnership with EvertonStrategy

  Kejian sought international visibility through a sponsorship of Everton during the 2002–03 Premier League season.

  What changed. The company sponsored Everton and was associated with the club's signings of Li Tie and Li Weifeng.

  Aftermath. The partnership created a notable China–England brand connection, although the available source does not quantify its commercial results.

  Source

• 2013Kejian Group enters bankruptcy

  Kejian Group went bankrupt, bringing its independent corporate operations to an end.

  Bankruptcy
  Source
• 2013Shares in China Kejian distributed to creditors

  Shares in Kejian's listed subsidiary, China Kejian Co., Ltd., were distributed to creditors including China Orient Asset Management and China Cinda Asset Management as part of the bankruptcy process.

  BankruptcyOther
  Source
• 2013China Kejian becomes China Tianying after reverse IPO

  The former China Kejian subsidiary later became known as China Tianying following a reverse initial public offering, separating the surviving listed vehicle from the Kejian identity.

  M&AOther
  Source
• 2013Kejian enters bankruptcy and shares are distributed to creditors

  Kejian went bankrupt in 2013. Shares in its listed subsidiary, China Kejian Co., Ltd., were distributed to creditors including China Orient Asset Management and China Cinda Asset Management.

  Bankruptcy
  Source
• 2013China Kejian becomes China Tianying after a reverse IPO

  The former China Kejian listed subsidiary later became known as China Tianying following a reverse initial public offering, ending the subsidiary’s identity as China Kejian.

  M&AOther
  Source
• 2002Kejian sponsors Everton during the 2002–03 Premier League season

  Kejian became a sponsor of Everton F.C. for the 2002–03 FA Premier League season, giving the Chinese telecommunications company prominent visibility in English football.

  Campaign
  Source
• 2002Kejian linked to Everton signings of Li Tie and Li Weifeng

  The company was reported as being responsible for Everton's signing of Chinese international players Li Tie and Li Weifeng, extending the commercial and cultural impact of its football partnership.

  Other
  Source

1. Kejian Group