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Keio Shoji Co., Ltd.

A Shizuoka-based Japanese food retailer and restaurant operator running the KO mart supermarket chain, KO mart fine world-food stores, and the E→F CURRY restaurant brand.

Last updated September 26, 2026

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Overview

Keio Shoji Co., Ltd. (株式会社京王商事), which trades under the store name KO mart, is a Japanese food retail and restaurant company headquartered in Yoshida, Haibara District, Shizuoka Prefecture. Its stated motto is "Enjoy food. Innovate retail." (「食を楽しむ。販売を革新する。」), and its store-building philosophy is to pursue genuine deliciousness while providing the pleasure of eating and the pleasure of shopping, grounded in food safety and security. The company operates several store brands. KO mart is its core supermarket format, built around the idea of ishoku-dōgen (food and medicine from the same source) and offering a wide range of products including many private-label items. KO mart fine is a world-food format that sources and imports products from across Japan and around the world. E→F CURRY is a Nepalese and Indian restaurant brand that uses spices procured through KO mart fine. The group also includes the private-label confectionery brands Azukiya (あずきや), launched in 2001 for Japanese sweets such as dorayaki, and R-beans, launched in 2005 for Western sweets such as puddings and cakes, both manufactured in-house and sold at KO mart and other group outlets. Other listed group businesses include KO mart's wholesale/external sales division (外商部), KO Project, and Herb Medic. Geographically the company is concentrated in Shizuoka Prefecture. KO mart stores are located in Yoshida (the Yoshida store), Makinohara, Yaizu (two stores), Omaezaki, Fujieda, and Shizuoka City. KO mart fine stores are located in Fujieda (Takayanagi store), Shizuoka City (five stores), Numazu, Fuji, and Fujinomiya. E→F CURRY restaurants are in Fujieda (Takayanagi) and Fuji, and tend to be located near KO mart fine stores. Keio Shoji was established on February 1, 1978 (Showa 53). It is a private company with stated capital of 30 million yen and approximately 300 employees. Its representatives are Chairman Tatsuo Furukawa and President Masayuki Furukawa. Its main banking relationships are Shizuoka Bank, Suruga Bank, and Shimada Kakegawa Shinkin Bank. The company recruits across store departments including produce, meat, fresh fish, delicatessen, floor operations, delivery, manufacturing, and administration, and it also runs an online store for home delivery.

History

Keio Shoji Co., Ltd. was established on February 1, 1978 (Showa 53), according to the company's official corporate profile. It is headquartered in Yoshida, Haibara District, Shizuoka Prefecture, and operates food retail and restaurant businesses under the store name KO mart. The company's stated store-building philosophy is to pursue genuine deliciousness and to provide the pleasure of eating and the pleasure of shopping, based on food safety and security, while sharing the deliciousness of local ingredients and ingredients from around the world with the local community. Over the decades the company expanded within Shizuoka Prefecture and diversified its formats. Its core KO mart supermarket chain follows the concept of ishoku-dōgen (food and medicine from the same source) and carries a broad range of products, including many private-label items. A second format, KO mart fine, was developed to source and import products from across Japan and around the world, serving customers seeking specialty and international foods. The group also operates E→F CURRY, a Nepalese and Indian restaurant brand that uses spices procured through KO mart fine; its restaurants tend to be located near KO mart fine stores. In 2001 the company launched Azukiya (あずきや), a private-label brand created with the aim of offering sweets made from high-quality ingredients that are gentle on the body; it manufactures Japanese confections such as dorayaki in-house and sells them at KO mart and other group outlets. In 2005 it launched R-beans as a Western-confectionery private label, producing puddings, cakes, and similar items in-house and selling them through the same channels. The group's portfolio also includes KO mart's wholesale/external sales division (外商部), KO Project, and Herb Medic. As of the company's official profile, Keio Shoji has stated capital of 30 million yen and approximately 300 employees, and its main banking relationships are Shizuoka Bank, Suruga Bank, and Shimada Kakegawa Shinkin Bank. Its representatives are Chairman Tatsuo Furukawa and President Masayuki Furukawa. KO mart stores operate in Yoshida (the Yoshida store), Makinohara, Yaizu (two stores), Omaezaki, Fujieda, and Shizuoka City; KO mart fine stores operate in Fujieda (Takayanagi store), Shizuoka City (five stores), Numazu, Fuji, and Fujinomiya; and E→F CURRY restaurants operate in Fujieda (Takayanagi) and Fuji. The company also runs an online store and recruits across store departments including produce, meat, fresh fish, delicatessen, floor operations, delivery, manufacturing, and administration.

  • 2005

    R-beans private-label Western confectionery brand is launched.

  • 2001

    Azukiya (あずきや) private-label Japanese confectionery brand is launched.

  • 1978

    Keio Shoji Co., Ltd. is established on February 1 (Showa 53).

Products and positioning

A regional Shizuoka food retailer and restaurant group combining local-market supermarkets, world-food stores, and in-house private-label food brands under the motto "Enjoy food. Innovate retail."

  • KO mart

    Core supermarket format based on the ishoku-dōgen concept, offering a wide range of products including many private-label items.

  • KO mart fine

    World-food format sourcing and importing products from across Japan and around the world.

  • E→F CURRY

    Nepalese and Indian restaurant brand using spices procured through KO mart fine.

  • Azukiya

    Private-label Japanese confectionery brand launched in 2001, making dorayaki and other wagashi in-house.

  • R-beans

    Private-label Western confectionery brand launched in 2005, making puddings and cakes in-house.

Sources4 sources

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