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Keeway

Keeway is a motorcycle and scooter brand that has positioned itself globally in the scooter and small to mid-sized motorcycle segments.

Last updated September 15, 2026

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Overview

Keeway is a motorcycle and scooter brand whose name represents the freedom, adventure, and potential that young motorcycle riders seek. According to its official About Us page, the brand marked 25 years of innovation from 1999 to 2024 and has positioned itself globally in the scooter and small to mid-sized motorcycle segments, offering products that balance design, quality, and service. In 2005, Keeway became a shareholder of Benelli and took over administration, design, and marketing from its new headquarters in Pesaro, a move that enabled the rapid global expansion of both brands and involved sharing design, chassis, and engine platforms. Its current model range includes the RKF 125, RKR 350, Velara 125, and BX 200i.

History

Keeway's official About Us page states that the brand marked 25 years of innovation from 1999 to 2024. The name Keeway is described as more than a combination of two words: the "Key" represents the possibility that every rider holds, the ability to unlock their full potential and discover new horizons, while the "Way" is the road ahead, the journey that riders take as they explore and push themselves to new limits. Throughout its first 25 years, Keeway positioned itself globally in the scooter and small to mid-sized motorcycle segments, offering products that balance design, quality, and service, which allowed it to maintain sustainable growth and expand into over 73 countries globally. In 2005, Keeway became a shareholder of Benelli and took over administration, design, and marketing from its new headquarters in Pesaro; this strategic move enabled the rapid global expansion of both brands, and design, chassis, and engine platforms were shared, a collaboration that continues to the present day. Between 2008 and 2013, with a new design DNA by Benelli, Keeway took its first steps with great success in the European markets, accelerating its sales in the scooter and small to mid-sized motorcycle segments; in less than five years it positioned itself as a leader in scooter sales in several markets and expanded the brand to over 50 countries. From 2014 to 2023, Keeway launched a new, refreshed brand image along with several models.

Products and positioning

Positioned globally in the scooter and small to mid-sized motorcycle segments, offering products that excel in balancing design, quality, and service.

  • RKF 125

    Listed on the Keeway homepage as an all-new model.

  • RKR 350

    A 321 cc 2-cylinder/4-stroke/8-valve motorcycle with 38.89 Hp/10500 power, 28.0 N·m/9500 r/min max torque, 6-speed gearbox, 5-inch TFT dashboard, ABS, TPMS, and TCS.

  • Velara 125

    Listed on the Keeway homepage as an all-new model.

  • BX 200i

    A 174 cc scooter with 18.5 CV/8500 power, 17.2 N·m/6500 r/min max torque, automatic CVT, LCD dashboard, and dual-channel ABS.

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