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Kees Smit Tuinmeubelen

Retailer / private label

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Dutch garden furniture chain with four Experience Stores and an online shop serving the Netherlands, Belgium and Germany.

Last updated September 28, 2026

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Overview

Kees Smit Tuinmeubelen is a Dutch retail chain specialising in garden furniture and outdoor living products. The business began in 1942 when Henk Smit sr. and his wife Corrie started selling household goods, with Smit travelling by horse and cart to farms while his wife sold from home. As car ownership grew and door-to-door peddling became obsolete, the shop specialised in garden furniture. In 1972 their son Kees Smit took over the business, and in 1981 he built a new premises on an industrial estate in Almelo. The Ambachtstraat location in Almelo opened in 1990. In 2011 Henk Smit jr. took over the company. A second store was opened in 2013 on the embankment of the A1 motorway near Amersfoort to improve accessibility. In 2019 Henk Smit shared ownership with Mitchel Oude Nijhuis (Director of E-Commerce and Marketing) and Ohannes Malihas (Director of Retail), while the family retained the majority interest. In 2021 a new 85,000 m² distribution centre opened in Almelo, and the company counted more than four hundred employees that year. In 2024 the family business came into the hands of the Roerink family through shares of Craft Capital. Today Kees Smit Tuinmeubelen operates Experience Stores in Almelo, Amersfoort, Venlo and Eindhoven, and reaches customers in the Netherlands, Belgium and Germany through its own web shop. The assortment covers garden sets, lounge sets, garden chairs, garden tables, sun loungers, garden benches, parasols, pergolas, garden cushions, garden lighting, barbecues and outdoor cooking, fire and patio heating, cleaning and storage, and accessories and decoration. The brand positions itself as an outdoor specialist with more than 80 years of experience, offering a 30-day trial on products and carrying top brands. Customer reviews on Kiyoh average 9.5 out of more than 59,000 reviews. The company's slogan, 'Buiten is van jou' ('Outside is yours'), reflects its focus on making the garden the customer's favourite place.

History

Kees Smit Tuinmeubelen is a Dutch chain store specialising in the sale of garden furniture. The company has stores in Almelo, Amersfoort, Venlo and Eindhoven. It also reaches customers in the Netherlands, Belgium and Germany through its own web shop. In 1942 Henk Smit sr. and his wife Corrie started selling household goods. Smit travelled by horse and cart to farms, and his wife sold from home. With the arrival of more cars in the Netherlands, this so-called peddling became obsolete. The shop specialised in garden furniture. In 1972 son Kees Smit took over the business from his parents. In 1981 he built a new premises on an industrial estate in Almelo. In 1990 the location on Ambachtstraat in Almelo opened. In 2011 Henk Smit jr. took over the business. In 2013 a second location was opened on the embankment of the A1 motorway near Amersfoort to improve accessibility. In 2019 Henk Smit shared ownership with Mitchel Oude Nijhuis (Director E-Commerce and Marketing) and Ohannes Malihas (Director Retail). The majority interest of the family business remained with Smit. In 2021 a new distribution centre was opened in Almelo with an area of 85,000 m². The company counted more than four hundred employees that year. In 2024 the family business came into the hands of the Roerink family through shares of Craft Capital.

  • 2024

    Family business comes into the hands of the Roerink family through shares of Craft Capital.

  • 2021

    New 85,000 m² distribution centre opens in Almelo; company counts more than four hundred employees.

  • 2019

    Henk Smit shares ownership with Mitchel Oude Nijhuis and Ohannes Malihas; family retains majority interest.

  • 2013

    Second location opens on the embankment of the A1 motorway near Amersfoort.

  • 2011

    Henk Smit jr. takes over the business.

  • 1990

    Location on Ambachtstraat in Almelo opens.

  • 1981

    Kees Smit builds a new premises on an industrial estate in Almelo.

  • 1972

    Son Kees Smit takes over the business from his parents.

  • 1942

    Henk Smit sr. and his wife Corrie start selling household goods, travelling by horse and cart.

Products and positioning

Outdoor specialist with more than 80 years of experience, offering a wide range of garden furniture and outdoor living products through Experience Stores and an online shop, with a 30-day trial and high customer ratings.

  • Garden sets (Tuinsets)

  • Lounge sets (Loungesets)

  • Garden chairs (Tuinstoelen)

  • Garden tables (Tuintafels)

  • Sun loungers (Ligbedden)

  • Garden benches (Tuinbanken)

  • Parasols (Parasols)

  • Pergolas (Pergola's)

  • Garden cushions (Tuinkussens)

  • Garden lighting (Tuinverlichting)

  • Barbecues & outdoor cooking (Barbecueën & buiten koken)

  • Fire & patio heating (Vuur & terrasverwarming)

  • Cleaning & storage (Schoonmaken & opbergen)

  • Accessories & decoration (Accessoires & decoratie)

Sources3 sources

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