Skip to content

Kedoo

Kedoo is an entertainment company focused on producing, distributing, licensing, and managing children's and general-audience content.

Last updated August 31, 2026

AI crawler reads

No AI crawler has read this profile since Oct 28, 2026.

Overview

Kedoo Entertainment is a privately held entertainment company established in 2013 by Olivier Bernard. It began as a digital distribution business and developed into a multi-market content company working across production, distribution, licensing, channel operations, and content management. Its principal focus is premium children's entertainment, although its catalogue and development activities also include general-audience factual and documentary programming. The company is best known for Booba, a dialogue-free animated comedy series created by the independent UK animation studio 3D Sparrow. Kedoo introduced Booba on YouTube in 2013 as a digital-first property, initially commissioned with five episodes. The series follows the small, expressive Booba character as he encounters everyday objects, environments, and situations with his friends. Its lack of spoken dialogue supports international distribution and makes the show adaptable across language markets. Booba subsequently expanded from online video into television, streaming, licensing, and broader franchise distribution. Kedoo's international distribution profile grew significantly during the late 2010s. Booba began airing on De Agostini's Super! and DeA Junior channels in Italy and on Karusel in Russia in 2018. That year, Kedoo also entered a worldwide, two-year distribution and licensing arrangement with Netflix. The company later renewed its relationship with Netflix for the show's third season and developed distribution opportunities for related programming, including the Food Puzzle spin-off. Booba's reach continued through additional broadcasters and platforms in Europe and Australia, while later seasons were made available through ITVX, Netflix, Star Channel, RTL, VOYO, Nine Network, and other regional services. In 2018, Kedoo announced Kedoo Originals, an initiative intended to acquire, develop, distribute, and co-produce animated children's programs for digital platforms. The stated platform strategy included YouTube, Netflix, Amazon, Roku, Yandex, and Dailymotion, reflecting the company's emphasis on multi-platform distribution rather than reliance on a single broadcaster. Kedoo also moved into branded channel operations. In 2020 it launched Super Toons TV in the United Kingdom and Spain, expanded the channel to Italy, France, Germany, Austria, and Switzerland, and later made it available more broadly in Europe through Samsung TV Plus. Although children's animation remains central to the business, Kedoo has also produced or published factual programming. In 2022 it launched the YouTube travel documentary series ¡Vamos!, which examines the circumstances of people living in difficult or unusual locations. In 2024, the company published The Wonder Guys, a travel and current-affairs-oriented documentary program hosted by Emily Laing and former BBC journalist Steve Prior. The series visits locations including Las Vegas, Area 51, and El Paso and explores the United States-Mexico border and related social realities. Kedoo continued expanding its animated slate in 2024 with Sonya from Toastville, a series about a girl whose bread box transports her to the magical city of Toastville. Booba Season 5 premiered in November 2024 across a range of services and broadcasters, demonstrating the continuing value of the company's established flagship property. The company also announced The Booba Show, a live-action educational-entertainment spin-off planned for YouTube in January 2025. Publicly available information identifies Dubai as Kedoo's headquarters and lists offices in London, Cairo, Kyiv, and Moscow. The available record does not disclose ownership, revenue, capitalization, or a formal parent company.

History

Kedoo Entertainment was co-founded by Olivier Bernard in 2013 and initially operated as a digital distribution company. The business's early development was closely connected to Booba, a dialogue-free animated comedy property created by 3D Sparrow, an independent animation studio based in the United Kingdom. Kedoo launched Booba on YouTube in 2013 with an initial order of five episodes. The digital-first format and absence of dialogue gave the series a strong international distribution profile, allowing it to travel across language markets with limited localization. The property began moving into traditional television distribution in 2018. In January of that year, Booba aired in Italy on De Agostini's Super! and DeA Junior channels and in Russia on Karusel. In August, Kedoo secured a two-year worldwide distribution and licensing agreement with Netflix. Later in 2018, at the Asian Animation Summit, the company announced Kedoo Originals, a programming initiative focused on acquiring, developing, distributing, and co-producing children's animated shows for online and streaming platforms. The initiative identified platforms including YouTube, Netflix, Amazon, Roku, Yandex, and Dailymotion. Kedoo expanded beyond individual program distribution in 2020 by launching Super Toons TV. The children's channel first became available in the United Kingdom and Spain in October, followed by Italy, France, Germany, Austria, and Switzerland in December. It was subsequently distributed more broadly in Europe through Samsung TV Plus. This move positioned Kedoo not only as a content supplier but also as a channel and catalogue operator in the growing streaming and free ad-supported television environment. The company's relationship with Netflix continued in January 2021, when Netflix renewed its distribution and licensing arrangement for Booba Season 3. The agreement also covered Food Puzzle, a related spin-off. Kedoo's catalogue and distribution network subsequently expanded across additional European and international outlets. In 2023, ITV acquired Booba Seasons 2 and 3 for ITVX, while the fourth season launched on Netflix. STAR Channel acquired all four seasons for Greece, and the series also reached audiences through 9GO! in Australia and Pro Plus in Slovenia. Kedoo broadened its programming beyond animation in 2022 with ¡Vamos!, a YouTube travel documentary series about people living in difficult places around the world. In 2024 it introduced Sonya from Toastville, an animated series involving a girl who enters a magical city through a teleporting bread box. The company also published The Wonder Guys, a travel documentary hosted by Emily Laing and former BBC journalist Steve Prior. The program visits locations such as Las Vegas, Area 51, and El Paso and addresses the United States-Mexico border and its social and political contrasts. Booba remained Kedoo's primary franchise during this period. Season 5 premiered in November 2024 through a group of international platforms and broadcasters, including ITVX in the United Kingdom, Star Channel in Greece, RTL in Croatia, VOYO in Central and Eastern Europe, Nine Network in Australia, and CDA Premium in Poland. In the same month, Kedoo announced The Booba Show, a planned live-action educational-entertainment program intended for YouTube in January 2025. Kedoo is headquartered in Dubai and has been described as maintaining offices in London, Cairo, Kyiv, and Moscow. Public reference material does not establish a listed parent company, owner, revenue figures, or stock-market listing. Its documented business model combines original and commissioned content, international licensing, digital distribution, broadcaster relationships, channel operations, and franchise extensions. The company remains most closely identified with internationally distributed children's animation, particularly the dialogue-free Booba format.

  • 2024

    New animation, documentary, and Booba programming

    [1]

    Kedoo launched Sonya from Toastville, published The Wonder Guys, premiered Booba Season 5, and announced The Booba Show.

  • 2023

    Booba expands through ITVX and international broadcasters

    [1]

    ITV acquired Booba Seasons 2 and 3 for ITVX, while the fourth season premiered on Netflix and the property gained additional regional distribution.

  • 2022

    ¡Vamos! launches

    [1]

    Kedoo launched a YouTube travel documentary series focused on people living in challenging environments.

  • 2021

    Netflix renews Booba relationship

    [1]

    Netflix renewed distribution and licensing for Booba Season 3 and included the Food Puzzle spin-off.

  • 2020

    Super Toons TV launches

    [1]

    Kedoo launched Super Toons TV in the United Kingdom and Spain and expanded it to several other European countries later that year.

  • 2018

    Booba enters television distribution

    [1]

    Booba began airing on Italian and Russian children's channels, expanding the property beyond its original online distribution.

  • 2018

    Worldwide Netflix agreement and Kedoo Originals announcement

    [1]

    Kedoo signed a worldwide distribution and licensing agreement with Netflix and announced Kedoo Originals for children's animation development and co-production.

  • 2013

    Kedoo is co-founded and launches Booba online

    [1]

    Kedoo was co-founded by Olivier Bernard as a digital distribution company and launched Booba on YouTube as a digital-first animated property.

Products and positioning

An international, digital-first entertainment company combining children's animation production with multi-platform distribution, licensing, channel operations, and selected factual programming. Kedoo's strongest differentiator is its use of globally portable properties such as the dialogue-free Booba series.

  • Animated children's comedy series · 2013

    Booba

    Booba is Kedoo's best-known animated property. Created by the UK studio 3D Sparrow, it is a largely non-dialogue comedy series following Booba and his friends as they explore everyday situations and environments. The dialogue-free structure supports international circulation with limited language adaptation. The series began on YouTube in 2013 and later expanded to television, Netflix, ITVX, and regional broadcasters across Europe and Australia.

  • Animated children's spin-off

    Food Puzzle

    Food Puzzle is an animated spin-off associated with Kedoo's children's programming activities and was included in the renewed Netflix distribution and licensing arrangement announced in 2021 alongside Booba Season 3.

  • Children's television and streaming channel · 2020

    Super Toons TV

    Super Toons TV is a children's entertainment channel launched by Kedoo in 2020. It debuted in the United Kingdom and Spain, expanded into Italy, France, Germany, Austria, and Switzerland, and was later made available more broadly in Europe through Samsung TV Plus.

  • Travel documentary series · 2022

    ¡Vamos!

    ¡Vamos!, also described as Let's Go! in English, is a YouTube travel documentary series launched by Kedoo in 2022. It examines the real-life circumstances of people living in difficult or unusual places around the world.

  • Animated children's series · 2024

    Sonya from Toastville

    Sonya from Toastville is an animated series introduced by Kedoo in 2024. Its premise follows a girl who discovers that her bread box can transport her to Toastville, a magical city.

  • Travel and factual documentary series · 2024

    The Wonder Guys

    The Wonder Guys is a travel documentary program hosted by Emily Laing and former BBC journalist Steve Prior. The show visits locations including Las Vegas, Area 51, and El Paso and explores subjects connected with the United States-Mexico border.

  • Live-action educational-entertainment series · 2025

    The Booba Show

    The Booba Show is a planned live-action educational-entertainment extension of the Booba franchise. Kedoo announced it in November 2024 for a planned YouTube premiere in January 2025.

Brand decisions

  • 2024

    Expansion of the Booba franchiseProduct launch

    Background

    Booba remained Kedoo's principal established property while the company developed additional animation and factual content.

    Action taken

    Kedoo premiered Booba Season 5 and announced the live-action educational-entertainment program The Booba Show for YouTube.

    Aftermath

    The decision extended the franchise into a new format while maintaining international distribution for the animated series.

  • 2021

    Netflix renewal for Booba Season 3Generation change

    Background

    Following the earlier worldwide Netflix distribution arrangement, Kedoo continued developing Booba as a multi-season international franchise.

    Action taken

    Netflix renewed the distribution and licensing relationship for Booba Season 3 and added the Food Puzzle spin-off.

    Aftermath

    The renewal extended Booba's presence on a major global streaming platform and supported distribution of related children's programming.

  • 2020

    Launch of Super Toons TVProduct launch

    Background

    Kedoo moved into branded channel operations as children's viewing increasingly spread across streaming and connected-TV services.

    Action taken

    The company launched Super Toons TV in the United Kingdom and Spain, then extended distribution to multiple European markets and Samsung TV Plus.

    Aftermath

    Kedoo gained a recurring channel-distribution outlet for children's programming in addition to licensing individual series.

  • 2018

    Launch of Kedoo OriginalsStrategy

    Background

    Kedoo sought to expand beyond distribution of existing programming and build a pipeline of children's animated content for digital and streaming services.

    Action taken

    The company announced Kedoo Originals, an initiative for acquiring, developing, distributing, and co-producing children's animated programs across multiple digital platforms.

    Aftermath

    The announcement established a broader content-development and co-production strategy alongside Kedoo's distribution activities.

Recent events

  • 2024

    Kedoo launches Sonya from Toastville[1]

    Product launch

    Kedoo launched the animated series Sonya from Toastville, centered on a girl who travels to a magical city through a teleporting bread box.

  • 2024

    Booba Season 5 premieres across international platforms[1]

    Product generation

    The fifth season of Booba premiered in November across services and broadcasters including Netflix, ITVX, Star Channel, RTL, VOYO, Nine Network, and CDA Premium.

  • 2024

    Kedoo announces The Booba Show[1]

    Product launch

    Kedoo announced a live-action educational-entertainment series related to Booba, planned for YouTube in January 2025.

  • 2023

    ITV acquires Booba Seasons 2 and 3 as Season 4 launches on Netflix[1]

    Product generation · Other

    ITV made Booba Seasons 2 and 3 available on ITVX while the fourth season launched on Netflix; other regional broadcasters also acquired the series.

  • 2022

    Kedoo launches travel documentary series ¡Vamos![1]

    Product launch

    Kedoo introduced a YouTube travel documentary series examining the lives of people in difficult places around the world.

  • 2021

    Netflix renews Booba distribution agreement and adds Food Puzzle[1]

    Product generation · Other

    Netflix renewed its distribution and licensing relationship with Kedoo for Booba Season 3 and included the Food Puzzle spin-off.

  • 2020

    Kedoo launches Super Toons TV in the United Kingdom and Spain[1]

    Product launch

    Kedoo launched the Super Toons TV children's channel in the United Kingdom and Spain, later expanding it to additional European markets.

  • 2018

    Kedoo signs worldwide Netflix distribution and licensing agreement for Booba[1]

    M&A · Other

    Kedoo entered a two-year worldwide distribution and licensing agreement with Netflix for Booba.

  • 2018

    Kedoo announces Kedoo Originals children's programming initiative[1]

    Other

    The company announced an initiative to acquire, develop, distribute, and co-produce animated children's programming for digital platforms.

Sources1 sources

Cite this profile: Cite the canonical profile. /brand-wiki/kedoo · Editorial policy · How profiles are compiled