Kayali
Fragrance brand founded in 2018 by Mona Kattan, inspired by Middle Eastern scent-layering rituals.
Last updated September 11, 2026
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Overview
KAYALI is a fragrance brand founded in 2018 by beauty entrepreneur Mona Kattan. Its name translates to 'my imagination' in Arabic, and the brand is inspired by her Middle Eastern heritage and the ritual of layering scents. KAYALI collaborates with perfumers and sources ingredients to create cruelty-free fragrances, and offers fragrance and lip & body products including the Yum Pistachio Gelato | 33 and Yum Boujee Marshmallow | 81 lines.
History
KAYALI was founded in 2018 by beauty mogul and fragrance fanatic Mona Kattan. The name translates to 'my imagination' in Arabic, and the brand is inspired by her rich Middle Eastern heritage and the sacred ritual of layering scents. KAYALI collaborates with renowned perfumers and sources the finest ingredients to create unique juices described as infinitely memorable, long-lasting, and cruelty-free. The founder's social media presence has helped KAYALI build an engaged community with more than 6 million combined followers.
Products and positioning
Yum Pistachio Gelato | 33
A fragrance line with key notes of bergamot, pistachio gelato, and whipped cream; available as Eau de Parfum and Cashmere Kiss Lip Balm.
Yum Boujee Marshmallow | 81
A fragrance line with key notes of strawberry, pink marshmallow, and whipped vanilla; nose Gabriela Chelariu; available as Eau de Parfum and Cashmere Kiss Lip Balm.
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