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Lakeland PBS

A PBS member television network serving northern and central Minnesota through KAWE and its KAWB satellite.

Last updated August 31, 2026

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Overview

Lakeland PBS is the collective on-air brand for a nonprofit public television operation serving northern and central Minnesota. The service is built around KAWE, channel 9, in Bemidji, and KAWB, channel 22, in Brainerd. Both stations are owned by Northern Minnesota Public Television, Inc. KAWE is the primary station, while KAWB operates as a full-time satellite and generally simulcasts KAWE programming. The two signals are supported by a network of digital translators that extend coverage across a large, predominantly rural area of the state. The operation began broadcasting on June 1, 1980, originally under the name Lakeland Public Television. It was rebranded as Lakeland PBS on January 8, 2018, a change intended to make the service's relationship with PBS clearer and to present a more unified public-media identity. The brand remains associated with the KAWE call sign in Bemidji, but its practical identity encompasses both full-power stations and their translator network. Lakeland PBS is headquartered at studios on Grant Avenue Northeast in northeast Bemidji. It also maintains a secondary studio and underwriting office on Northwest Third Street in Brainerd. KAWE's transmitter is southeast of Blackduck, while KAWB's tower is near East Gull Lake. The network's signals are multiplexed into six digital subchannels, and nine digital translators provide additional coverage in communities including Alexandria, Baudette, Big Falls, Birchdale, International Falls, Red Lake, Roseau, Walker, and Williams. The station occupies a distinctive position in Minnesota's television market. North-central Minnesota is served primarily by translators carrying stations from the Minneapolis–Saint Paul market, making Lakeland PBS the only full-power television broadcasting operation based in north-central Minnesota. Its public-service role includes carrying PBS programming, providing locally produced content, and maintaining the region's only local television newscast. The weekday local newscast is produced from Bemidji and supported by a news-production facility in Brainerd. KAWB's role is principally geographic rather than editorial. It fills coverage gaps for central Minnesota viewers who receive a weak or nonexistent over-the-air signal from KAWE, although the stations' coverage contours overlap substantially. KAWB is a straight simulcast, with separate on-air references generally limited to hourly station identifications required by the Federal Communications Commission. The service also uses KAWB's channel 22 position on DirecTV and Dish Network's Twin Cities local lineups to reduce potential confusion with KMSP-TV, the Minneapolis Fox station that uses channel 9. As an independently operated public television service, Lakeland PBS combines national PBS programming with regional journalism, educational and cultural programming, community outreach, and underwriting-supported operations. Publicly available reference material identifies the network's ownership, locations, transmission infrastructure, rebranding, and local-news role, but does not provide enough verified information here to identify current executives, detailed financial results, or a complete catalog of locally produced programs.

History

Lakeland PBS traces its broadcast history to June 1, 1980, when the northern Minnesota public television operation first went on the air. The service was originally known as Lakeland Public Television. Its primary station, KAWE, broadcasts from Bemidji on channel 9, while the later KAWB service operates from Brainerd on channel 22. The two stations were established to address the broad geographic and reception challenges of northern and central Minnesota, a region in which many communities historically depended on translators carrying signals from the Minneapolis–Saint Paul television market. The network's operating structure is centered on KAWE. KAWB functions as a full-time satellite rather than as an independently programmed station. It retransmits KAWE's schedule so that viewers in central Minnesota can receive a stronger over-the-air signal where KAWE's signal is weak or unavailable. Although the stations' service contours overlap in some areas, the satellite arrangement expands practical access to the public television service. KAWB's separate identity is ordinarily limited to Federal Communications Commission-required hourly station identifications. Lakeland PBS operates studios on Grant Avenue Northeast in Bemidji and maintains a secondary studio and underwriting office on Northwest Third Street in Brainerd. Its transmission infrastructure includes KAWE's transmitter southeast of Blackduck and KAWB's tower near East Gull Lake. Six digital subchannels are multiplexed into the stations' signals. Nine digital translators further extend the service into communities across northern and central Minnesota, including Alexandria, Baudette, Big Falls, Birchdale, International Falls, Red Lake, Roseau, Walker, and Williams. The operation changed its public-facing name from Lakeland Public Television to Lakeland PBS on January 8, 2018. The rebrand clarified the station group's relationship with PBS and provided a common identity for the KAWE and KAWB services. The underlying owner is Northern Minnesota Public Television, Inc., a nonprofit organization rather than a publicly traded media company. In addition to carrying PBS programming, the network has a local-service mission. It produces a 30-minute local newscast on weekdays from Bemidji and maintains news-production capacity in Brainerd. Reference material describes this as the only local television newscast in north-central Minnesota. The combination of national public-media programming, local journalism, educational content, and regionally distributed broadcast signals defines Lakeland PBS's role in the market. The network also manages distribution considerations beyond its terrestrial facilities. It uses KAWB's channel 22 position on DirecTV and Dish Network's Twin Cities local lineups, helping avoid confusion with KMSP-TV, the Minneapolis Fox-owned station associated with channel 9. Publicly available information supplied for this entry does not establish a complete chronology of programming launches, executive appointments, budgets, or later ownership changes.

  • 2018

    Lakeland PBS brand introduced

    [1]

    On January 8, 2018, Lakeland Public Television adopted the Lakeland PBS name to align its identity more clearly with PBS.

  • 1980

    Broadcasting begins

    [1]

    The public television operation first went on the air on June 1, 1980, serving northern Minnesota.

Products and positioning

A regional public television service combining PBS programming with local news and community-focused broadcasting for northern and central Minnesota.

  • PBS member television station · 1980

    KAWE

    KAWE is Lakeland PBS's primary full-power television station, broadcasting on channel 9 from Bemidji. Its transmission facility is located southeast of Blackduck. KAWE originates the network's schedule and local production, including the weekday local newscast.

  • Full-time satellite television station

    KAWB

    KAWB is Lakeland PBS's channel 22 station in Brainerd. It operates as a full-time satellite of KAWE, simulcasting the primary station's programming to improve over-the-air reception in central Minnesota. Its tower is located near East Gull Lake.

  • Local television news

    Lakeland PBS local newscast

    Lakeland PBS produces a 30-minute local newscast from its Bemidji studios on Monday through Friday. A news-production facility in Brainerd supports coverage of central Minnesota. The service is described as the only local television newscast in north-central Minnesota.

  • Broadcast relay service

    Digital translator network

    Nine digital translators extend KAWE and KAWB coverage to additional northern and central Minnesota communities. The listed translator locations include Alexandria, Baudette, Big Falls, Birchdale, International Falls, Red Lake, Roseau, Walker, and Williams.

Brand decisions

  • 2018

    Adoption of the Lakeland PBS identityStrategy

    Background

    The station group had operated under the Lakeland Public Television name while carrying PBS programming through its northern and central Minnesota facilities.

    Action taken

    It rebranded as Lakeland PBS on January 8, 2018, creating a more direct and unified association with PBS across KAWE and KAWB.

    Aftermath

    The Lakeland PBS name became the collective brand for the two-station operation, while the KAWE and KAWB call signs continued to identify the individual broadcast facilities.

Recent events

  • 2018

    Lakeland Public Television rebrands as Lakeland PBS[1]

    Other

    The station group adopted the Lakeland PBS name to align its public identity more closely with PBS and to represent the KAWE and KAWB services under one brand.

  • Lakeland PBS continues regional local-news service[1]

    Other

    The network produces a weekday 30-minute local newscast from Bemidji, with a news-production facility in Brainerd, giving north-central Minnesota a locally produced television news service.

Sources2 sources

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