Kawaguchiko Shopping Center Bell
A community shopping center in Fujikawaguchiko, Yamanashi, opened in 1987 and jointly operated by two local development companies.
Last updated September 26, 2026
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Overview
Kawaguchiko Shopping Center Bell (河口湖ショッピングセンター ベル) is a shopping center located at 2986 Funatsu, Fujikawaguchiko, Minamitsuru District, Yamanashi Prefecture, Japan, in the Lake Kawaguchi resort area near Mount Fuji. It opened on November 12, 1987, with the supermarket chain Yaohan as its core anchor tenant, and was developed as a joint project of Kawaguchiko Shopping Center Co., Ltd. and Kawaguchiko Commercial Development Co., Ltd., which co-own the building under a sectional-ownership arrangement. Overall center operations and management are handled by Kawaguchiko Commercial Development Co., Ltd. The center is a compact, three-above-ground-floor plus one-basement building with a total floor area of about 19,879 m² and a sales-floor area of roughly 7,478 m², of which specialty stores occupy about 2,669 m² (23 stores) and food and service tenants about 376 m² (9 stores), for a total of 32 specialty shops. It provides a flat parking lot with about 920 spaces and bicycle parking for about 90 bicycles. Opening hours are 10:00 to 20:00, and the center is generally open without fixed closing days. Bell functions as a local lifestyle center for residents of Fujikawaguchiko and neighboring Narusawa Village, and also serves tourists visiting the Lake Kawaguchi area. Its floors are organized by theme: the basement houses parking-related services such as cleaning, DPE photo processing and ATMs; the first floor is the food floor; the second floor is the fashion floor; and the third floor is the lifestyle floor, which also includes a multipurpose hall used for exhibitions and events. The tenant mix has changed over the decades in response to the fortunes of its anchor supermarkets, and today includes a supermarket, fashion and general-merchandise stores, a 100-yen shop, a pharmacy, restaurants, a photo studio and an amusement arcade. The center also runs a loyalty program, the "Bell Card" (ベルカード), for member customers, and hosts seasonal events, fairs and promotional sales in its event spaces. It is a member of the Japan Council of Shopping Centers and maintains ties with local chambers of commerce and the Yamanashi prefectural federation of small business associations. The official website was originally established with support from a national small-business web construction support program in fiscal 2008.
History
Kawaguchiko Shopping Center Bell opened on November 12, 1987, in Funatsu, Fujikawaguchiko, Yamanashi Prefecture, with the supermarket chain Yaohan as its core anchor store. The center was developed and is co-owned by Kawaguchiko Shopping Center Co., Ltd. and Kawaguchiko Commercial Development Co., Ltd., with the latter responsible for overall center management. On its third floor, a single-screen video theater called Kawaguchiko Bell Theater, with 90 seats, also opened, giving the Lake Kawaguchi area its only cinema at the time. In 1997, following the bankruptcy of Yaohan, the anchor supermarket operation was transferred in May to Seifu, a member of the Daiei group (later renamed Gourmet City Kanto). Seifu was renamed Gourmet City in 2000. The Kawaguchiko Bell Theater, the only cinema in the Gunai region, helped draw shoppers to the center as a whole, but it closed on April 2, 2006, because its distributor Sony Cinematic withdrew from the business; the theater itself was reportedly not unprofitable, and some screenings of "Doraemon: Nobita's Dinosaur 2006" on its final day were full. Gourmet City withdrew in May 2012. On July 4, 2012, the supermarket Selva Kawaguchiko BELL store opened on the first floor, and the center was renewed as a lifestyle center. By December 2012, the 100-yen shop Daiso, the amusement arcade Amuseum, and the photo studio Studio Alice had opened on the third floor. In February 2013, the general apparel store Paseos opened on the second floor, and in April 2013 the pharmacy Cocokara Fine opened on the first floor. These changes repositioned Bell around everyday lifestyle needs for local residents while continuing to serve visitors to the Lake Kawaguchi resort area. The center continues to operate with a mix of specialty stores across its food, fashion and lifestyle floors, a basement parking and services area, and event spaces used for seasonal fairs and exhibitions. It maintains a loyalty program, the Bell Card, and is affiliated with organizations including the Japan Council of Shopping Centers and local chambers of commerce.
- 2013
Paseos Kawaguchiko store opened on the 2nd floor.
- 2013
Cocokara Fine Kawaguchiko BELL store opened on the 1st floor.
- 2012
Gourmet City withdrew.
- 2012
Selva Kawaguchiko BELL store opened on the 1st floor; center renewed as a lifestyle center.
- 2012
Studio Alice LiPi Kawaguchiko Bell store opened on the 3rd floor.
- 2012
Daiso Kawaguchiko Bell store and Amuseum Kawaguchiko opened on the 3rd floor.
- 2006
Kawaguchiko Bell Theater closed on April 2.
- 2000
Seifu renamed Gourmet City.
- 1997
Yaohan withdrew; operation transferred to Seifu of the Daiei group.
- 1987
Opened on November 12 with Yaohan as the core anchor store; Kawaguchiko Bell Theater (90-seat video theater) also opened on the 3rd floor.
Products and positioning
A local community and lifestyle shopping center serving residents of Fujikawaguchiko and Narusawa Village, and tourists visiting the Lake Kawaguchi area.
Supermarket
Selva Kawaguchiko BELL store
General apparel
Paseos
100-yen shop
Daiso
Pharmacy
Cocokara Fine
Food service
Mister Donut
Food service
Marugame Seimen
Insurance service
Hoken no Madoguchi
Photo studio
Studio Alice
Amusement arcade
Amuseum
Reuse / precious goods
Otakara-ya
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