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Kav Mashve

Israeli non-profit association promoting employment and career advancement for Arab academics in the Israeli business sector.

Last updated September 28, 2026

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Overview

Kav Mashve (Hebrew: קו משווה, Arabic: كاف-مشفيه) is an Israeli non-profit association founded in 2007 by industrialist Dov Lautman, Dr. Irit Keinan, the Manufacturers Association of Israel and other employers' organizations. Its mission is to create an open and equitable business environment for the employment of Arab academics and to significantly increase the number of Arab academics integrated into business and public companies in roles matching their qualifications. The association is supported by the Prime Minister's Office. Kav Mashve operates as a professional interface between businesses and Arab academics. It has developed several activity centers: a placement center, a career center for completing business skills for academics, a knowledge and multicultural tools development center for managers in businesses, and a center for accompaniment, consulting, screening and absorption. Its main methods include establishing a national computerized database of qualified Arab academic candidates for various positions, operating a national computerized placement center, conducting multicultural preparation workshops for the workplace, planning strategic processes for workplace diversity in businesses, forming mixed advisory groups (stakeholder dialogue), accompanying employers and employees and providing consulting as needed, and providing supplementary training and instruction in coordination with the employer and based on its needs. Kav Mashve emphasizes the promotion and development of managers and entrepreneurs from the Arab community, based on the understanding that the more Arab managers there are, the more Arab employees will be absorbed. Additionally, the proliferation of inspiring success stories of Arab employees' advancement will increase the trust of Arab youth in their ability to integrate and advance in Israeli organizations. Kav Mashve is one of the founders of the Israeli Forum for Diversity in Employment, a tri-sector coalition working to promote diverse employment in the economy. The association's co-chairs are retired Supreme Court Justice Professor Elyakim Rubinstein and Professor Muhammad Wattad. The CEO is Sami Asaad. The organization's vision is shared, equal life and economic-social prosperity in Israel through meaningful and high-quality employment careers for Arab academics. Its theory of change posits that integrating leading Arab academics into jobs matching their education and into management positions in the labor market will accelerate the mobility of Arab society and its contribution to Israel's economy and society.

History

Kav Mashve was founded in 2007 on the initiative of Dov Lautman, Dr. Irit Keinan, the Manufacturers Association of Israel and other employers' organizations. Its activities are supported by the Prime Minister's Office. The association was established with the aim of creating an open and equitable business environment for the employment of Arab academics and significantly increasing the number of Arab academics integrated into business and public companies in roles matching their skills. Over the years, Kav Mashve has developed several activity centers: a placement center, a career center for completing business skills for academics, a knowledge and multicultural tools development center for managers in businesses, and a center for accompaniment, consulting, screening and absorption. It operates a national computerized database of qualified Arab academic candidates and a national computerized placement center. It conducts multicultural preparation workshops for the workplace, plans strategic processes for workplace diversity in businesses, forms mixed advisory groups (stakeholder dialogue), accompanies employers and employees, and provides supplementary training in coordination with employers. Kav Mashve emphasizes the promotion and development of managers and entrepreneurs from the Arab community. It is one of the founders of the Israeli Forum for Diversity in Employment, a tri-sector coalition working to promote diverse employment in the economy. The association's co-chairs are retired Supreme Court Justice Professor Elyakim Rubinstein and Professor Muhammad Wattad. The CEO is Sami Asaad.

  • 2007

    Kav Mashve founded by Dov Lautman, Dr. Irit Keinan, Manufacturers Association of Israel and other employers' organizations.

  • Kav Mashve becomes one of the founders of the Israeli Forum for Diversity in Employment.

Products and positioning

Non-profit association acting as a professional interface between Israeli businesses and Arab academics to promote diversity and equal employment opportunities.

  • National computerized candidate database

    A national database of qualified Arab academic candidates for various positions.

  • National placement center

    A computerized national placement center connecting employers with Arab academics.

  • Career center for business skills

    A center for completing business skills for academics.

  • Multicultural training workshops

    Workshops preparing Arab academics for the multicultural workplace.

  • Diversity strategic planning

    Planning strategic processes for workplace diversity in businesses.

  • Stakeholder dialogue groups

    Forming mixed advisory groups for dialogue.

  • Employer and employee accompaniment

    Accompanying employers and employees and providing consulting as needed.

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