Katya Katya Shehurina
Katya Katya Shehurina is a Latvian-origin fashion brand known for evening gowns, wedding dresses and fashion accessories.
Last updated August 31, 2026
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Overview
Katya Katya Shehurina is a fashion brand founded in Latvia in 2007 by designer Katya Katya Shehurina. The label is associated primarily with eveningwear, bridal fashion and related accessories, and has developed an aesthetic built around lace, distinctive fabrics, flowing silk, natural fur and hand-finished embroidery. Its work spans both formal occasion dressing and couture-oriented designs, with an emphasis on decorative construction and detailed surface treatment. The designer studied fashion at Esmod in Paris, graduating in 2007. Before establishing her own label, she gained professional experience with French designers including Nicolas Fafiotte and David Purves. She then returned to Latvia and launched the brand, initially producing both ready-to-wear collections and couture garments. This combination gave the label a base in occasion fashion while allowing it to present more elaborate, individually detailed designs. The brand has used Riga Fashion Week as a recurring presentation platform, showing new evening and bridal collections twice a year. These appearances connected the label with Latvia's fashion scene and provided a regular structure for collection launches. In early 2011, Katya Katya Shehurina expanded its physical presence by opening an independent boutique in London, an important step in reaching customers and fashion audiences outside Latvia. Public visibility increased through celebrity and media appearances. The black lace dress named “Loise” was worn by Nelly Furtado and Melanie C in summer 2012. Earlier, Jessie J wore the “Pinot Noir” dress on The X Factor in 2011; Jacqueline Jossa subsequently wore the same design at the National Television Awards in January 2012, and Tara Palmer-Tomkinson appeared in it in Hello! magazine that month. These appearances helped associate the brand with red-carpet, television and editorial dressing. The available reference material identifies the label as having gained recognition internationally, particularly in Europe, but does not provide reliable information about its present ownership, operating scale, distribution network, sales, financial performance or current collection schedule. Its current corporate status and website are therefore not established in this dossier.
History
Katya Katya Shehurina was established in Latvia in 2007 by its namesake designer, Katya Katya Shehurina. The founder graduated from Esmod, the Paris fashion design school, in the same year. Her education in Paris was supplemented by earlier practical experience with French designers Nicolas Fafiotte and David Purves. After completing her studies and professional training, she returned to Latvia to develop an independent label. The company initially worked across both prêt-à-porter and couture. This early dual focus positioned the brand between commercially structured fashion collections and highly detailed occasion garments. Its design language incorporated lace, exclusive fabrics, floating or flowing silk, natural fur and handmade embroidery. These materials and techniques were particularly suited to evening gowns and bridal dresses, where fabric treatment, silhouette and hand finishing are central to the product proposition. As the label developed, Riga Fashion Week became an important recurring presentation venue. The brand presented new evening and wedding-dress collections there twice a year, giving it a regular presence within Latvia's fashion calendar. The collections maintained a focus on formal and ceremonial dressing while allowing the designer to refresh fabrics, details and silhouettes from season to season. A significant expansion occurred in early 2011, when the brand opened an independent boutique in London. The move gave the Latvian-origin label a direct retail location in a major European fashion market and supported its broader international profile. The available sources do not specify the boutique's later operating history, so its current status cannot be confirmed. The brand also gained attention through celebrity dressing and editorial exposure. Jessie J wore the Pinot Noir dress on The X Factor in 2011. Jacqueline Jossa later wore the same design at the National Television Awards in January 2012, while Tara Palmer-Tomkinson wore it for a January 2012 issue of Hello! magazine. In summer 2012, Nelly Furtado and Melanie C wore Loise, described as a black lace dress from the collection. These appearances functioned as high-visibility endorsements and demonstrated the label's relevance to television, event and editorial styling. Reference material describes Katya Katya Shehurina as having gained recognition internationally, especially in Europe. However, it does not document a later ownership change, parent company, public listing, financial results, current leadership beyond the founder, or a confirmed present-day retail and e-commerce network. The brand's current status is consequently recorded as unknown rather than assumed to be active or defunct.
- 2012
Pinot Noir receives further event and editorial exposure
[1]Jacqueline Jossa wore Pinot Noir at the National Television Awards, and Tara Palmer-Tomkinson wore it in Hello! magazine.
- 2012
Loise worn by Nelly Furtado and Melanie C
[1]The black lace Loise dress was worn by Nelly Furtado and Melanie C in summer 2012.
- 2011
London boutique opens
[1]The brand opened an independent boutique in London in early 2011.
- 2011
Pinot Noir worn on The X Factor
[1]Jessie J wore the brand's Pinot Noir dress on The X Factor.
- 2007
Brand founded in Latvia
[1]Katya Katya Shehurina returned to Latvia after graduating from Esmod and established her eponymous fashion label.
- 2007
Initial prêt-à-porter and couture collections
[1]The newly established label produced both ready-to-wear collections and couture garments during its early development.
Products and positioning
Designer occasionwear and bridal fashion combining couture-influenced construction with lace, flowing silk, exclusive fabrics, natural fur and hand embroidery.
Eveningwear · 2007
Evening gowns
The brand's evening gowns are formal occasion garments characterized by decorative fabrics and detailed finishing. Its documented design vocabulary includes lace, flowing silk, exclusive textiles and handmade embroidery, creating a couture-influenced approach to special-event dressing.
Bridalwear · 2007
Wedding dresses
Wedding dresses are a central category for the label and have been presented through recurring collections at Riga Fashion Week. The bridal offering reflects the brand's broader emphasis on ornate surface detail, refined materials and individually finished construction.
Evening dress
Loise
Loise is a black lace dress from the brand's collection. Its visibility was boosted when Nelly Furtado and Melanie C wore it in summer 2012, making it one of the label's most publicly documented designs.
Evening dress
Pinot Noir
Pinot Noir is an evening dress associated with several television, awards and editorial appearances. Jessie J wore it on The X Factor in 2011, followed by Jacqueline Jossa at the National Television Awards and Tara Palmer-Tomkinson in Hello! magazine in January 2012.
Accessories · 2007
Fashion accessories
The label is described as also specializing in fashion accessories, although the available reference material does not identify specific accessory lines, materials, prices or current distribution.
Marketing campaigns
- 2012Celebrity and editorial dressing for Loise
Europe · United Kingdom
Nelly Furtado and Melanie C wore the black lace Loise dress in summer 2012, while the label's designs also appeared through other celebrity and magazine placements.
Outcome. The placements supported the brand's international fashion profile, particularly in European media; no measured commercial outcome is available.
- 2011Pinot Noir television placement
United Kingdom
Jessie J wore the Pinot Noir dress on The X Factor, giving the brand exposure through a prominent British television program.
Outcome. The appearance increased the documented public visibility of the Pinot Noir design; broader campaign performance is not reported.
Brand decisions
2011
Expand through a London boutiqueStrategyBackground
After establishing the brand in Latvia and presenting collections through Riga Fashion Week, the company pursued a presence in the United Kingdom.
Action taken
It opened an independent boutique in London in early 2011.
Aftermath
The opening broadened the label's physical reach and supported its recognition outside Latvia, although later operating details are unavailable.
2007
Combine ready-to-wear and couture productionStrategyBackground
At launch, the designer sought to serve both collection-based fashion and highly detailed formal garments.
Action taken
The brand produced prêt-à-porter collections alongside couture clothing.
Aftermath
The dual approach established a broad foundation for later eveningwear and bridal presentations.
Recent events
- 2012
Pinot Noir dress appears at the National Television Awards[1]
Campaign
Jacqueline Jossa wore the Pinot Noir dress at the National Television Awards in January 2012.
- 2012
Loise dress worn by Nelly Furtado and Melanie C[1]
Campaign
Nelly Furtado and Melanie C wore the black lace Loise dress in summer 2012, increasing the label's celebrity exposure.
- 2012
Pinot Noir dress featured in Hello! magazine[1]
Campaign
Tara Palmer-Tomkinson wore the Pinot Noir dress in a January 2012 issue of Hello! magazine.
- 2011
Jessie J wears Katya Katya Shehurina's Pinot Noir dress on The X Factor[1]
Campaign · Other
Jessie J wore the brand's Pinot Noir dress during The X Factor, contributing to its television visibility.
- 2011
Katya Katya Shehurina opens a London boutique[1]
Other
The brand opened an independent boutique in London, extending its physical presence beyond Latvia.
Sources1 sources
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