Katy Perry Collections

Katy Perry Collections is an American footwear brand founded by singer Katy Perry in 2017 through a partnership with Global Brands Group. The line was created to translate Perry's colorful public image and interest in fashion into shoes intended to be expressive while remaining accessible to a broad consumer audience. Its product universe has included women's flats, sandals, boots, pumps, and other fashion footwear, generally emphasizing novelty details, bright colors, sculptural forms, prints, and playful references rather than minimalist luxury styling. Perry has described the brand's creative starting point through personal experiences with shoes. One cited inspiration was a pair of Dalmatian-print flats that she found while thrift shopping. Her stated preference for footwear that could combine visual impact with comfort also informed the line's identity. This positioned Katy Perry Collections between celebrity merchandise and contemporary fashion footwear: the association with Perry supplied a recognizable point of view, while the assortment was structured as a commercial shoe business rather than a limited promotional collaboration. The original operating arrangement involved Global Brands Group, which provided the business infrastructure for development and distribution. The brand was introduced on February 16, 2017, and expanded through retail and online channels. Its distribution has included the brand's own e-commerce presence and major American retailers and marketplaces such as Nordstrom, Macy's, Belk, Zappos, and Amazon. Manufacturing has been outsourced rather than conducted through company-owned factories. A major change came after Global Brands Group entered bankruptcy proceedings in 2021. In 2022, Perry acquired the brand assets, including the label, remaining inventory, and key members of the operating team. The transaction gave her full ownership of Katy Perry Collections and enabled a relaunch independent of the former holding-company structure. The relaunch began with the Spring/Summer 2022 Collection and was followed by a Fall/Winter Part 2 collection. The post-acquisition model combined direct-to-consumer sales with renewed wholesale distribution and emphasized themed seasonal drops. The relaunch also brought changes in management and growth priorities. Gene Berkowitz was appointed president in 2022, with responsibilities connected to rebuilding the wholesale business and developing the relaunch. Allison Bennett became president in 2024. Under the later leadership structure, the company identified wholesale expansion, international growth, broadcast retail, and the use of more eco-friendly materials as strategic priorities. HSN was cited as a broadcast-retail channel, while Mexico and prospective Asian markets were identified as areas for expansion. Katy Perry Collections remains a relatively focused footwear label rather than a diversified fashion conglomerate. Its central proposition is celebrity-led, highly recognizable footwear with an upbeat and accessible character. The brand's current identity reflects both Perry's visual sensibility and the practical requirements of a smaller independent label operating through outsourced production, online commerce, and selected retail partners.

Katy Perry Collections began on February 16, 2017, when American singer Katy Perry entered the footwear business with Global Brands Group. The brand was intended to express Perry's personal style through commercially accessible shoes. Its creative direction drew on her interest in distinctive footwear, including a thrifted pair of Dalmatian-print flats, and on her preference for shoes that were visually striking without sacrificing comfort. The label developed as a women's fashion-footwear business, offering products such as flats, boots, sandals, and heels. Its design language favored bright colors, whimsical motifs, decorative surfaces, unusual silhouettes, and other details associated with Perry's theatrical pop persona. Rather than presenting itself as a traditional luxury house, the brand sought broad accessibility through wholesale retail, online commerce, and marketplace distribution. Reported retail channels included Nordstrom, Macy's, Belk, Zappos, and Amazon, in addition to the brand's own website. Global Brands Group supplied much of the initial corporate and distribution framework. This arrangement changed materially when the holding company filed for bankruptcy in 2021. In response, Katy Perry acquired the label, remaining inventory, and key members of the team in 2022, becoming the brand's sole owner. The change separated the footwear business from its former corporate parent and allowed Perry to control its subsequent relaunch. The independent relaunch began with the Spring/Summer 2022 Collection and was followed by a Fall/Winter Part 2 release. The post-acquisition approach used themed seasonal drops and retained a mixed distribution model: manufacturing remained outsourced, while sales combined direct-to-consumer commerce with wholesale partners. The business therefore continued to rely on external production and retail relationships while exercising greater ownership control over the brand and its commercial calendar. Gene Berkowitz was appointed president in 2022 during the relaunch period. His role was associated with restoring wholesale reach and strengthening the business after the change in ownership. Allison Bennett became president in 2024, with stated priorities that included expanding wholesale and international business. The company also highlighted broadcast retail through HSN, possible entry into Mexico, and planned growth in Asian markets. Increased use of eco-friendly materials was another stated direction. Katy Perry Collections is consequently best understood as a focused, privately owned footwear label built around a celebrity founder's creative identity. Its development has been shaped by three stages: its 2017 launch through Global Brands Group, the disruption caused by that group's 2021 bankruptcy, and Perry's 2022 acquisition and relaunch. The brand's continuing proposition combines playful fashion footwear with relatively broad distribution and seasonal product storytelling.

• 2024

  Allison Bennett becomes president

  [1]Katy Perry Collectionsen.wikipedia.org

  Bennett assumed the presidency as the company pursued wholesale, broadcast-retail, and international expansion.

• 2022

  Perry acquires and relaunches the brand

  [1]Katy Perry Collectionsen.wikipedia.org

  Perry acquired the label, remaining inventory, and key team members, then relaunched the business with the Spring/Summer 2022 Collection.

• 2022

  Fall/Winter Part 2 collection released

  [1]Katy Perry Collectionsen.wikipedia.org

  The relaunch continued with a themed Fall/Winter Part 2 collection.

• 2021

  Global Brands Group files for bankruptcy

  [1]Katy Perry Collectionsen.wikipedia.org

  The bankruptcy of the brand's former holding-company partner created the circumstances for Perry to acquire the label and associated assets.

• 2017

  Brand founded through Global Brands Group partnership

  [1]Katy Perry Collectionsen.wikipedia.org

  Katy Perry established the footwear line in partnership with Global Brands Group, basing its identity on expressive and accessible shoe designs.

Playful, expressive, celebrity-founded women's footwear positioned as accessible fashion with colorful designs, novelty details, and an emphasis on wearable comfort.

• Footwear · 2017

  Women's fashion footwear

  The core assortment consists of women's fashion shoes designed around Katy Perry Collections' colorful and playful visual identity. Styles have included flats, boots, sandals, pumps, and other dress or occasion footwear. The range emphasizes decorative details, vivid palettes, novelty motifs, and distinctive shapes while maintaining an accessible positioning rather than a luxury-house model.

• Seasonal collection · 2022

  Spring/Summer 2022 Collection

  The Spring/Summer 2022 Collection was the principal relaunch assortment issued after Katy Perry acquired the brand assets. It represented the transition from the former Global Brands Group structure to Perry's independently owned operating model and helped reintroduce the label through seasonal, themed product drops.

• Seasonal collection · 2022

  Fall/Winter Part 2

  Fall/Winter Part 2 followed the 2022 relaunch and extended the brand's seasonal-drop approach. Public reference material identifies it as a subsequent collection, although detailed product-level information is not specified.

• 2024

  Prioritize wholesale, international, and eco-material expansionStrategy

  Background

  Under new president Allison Bennett, the company identified growth beyond its existing U.S. distribution footprint as a priority.

  Action taken

  The brand focused on expanding wholesale and international business, growing through HSN, entering Mexico, planning expansion in Asia, and increasing the use of eco-friendly materials.

  Aftermath

  These priorities defined the company's stated post-relaunch growth direction; specific financial outcomes were not provided.

  Source

• 2022

  Acquire the brand assets from the former holding-company structureM&A

  Background

  Global Brands Group filed for bankruptcy in 2021, creating a need to determine the future ownership and operating structure of Katy Perry Collections.

  Action taken

  Katy Perry acquired the label, remaining inventory, and key team members, giving her full ownership of the brand.

  Aftermath

  The acquisition enabled a relaunch under Perry's ownership, beginning with the Spring/Summer 2022 Collection and continuing through themed seasonal drops.

  Source

• 2022

  Rebuild wholesale and direct-to-consumer distributionStrategy

  Background

  After the ownership change, the brand needed to re-establish its commercial reach while continuing to operate without company-owned manufacturing.

  Action taken

  The relaunch retained outsourced production and combined the brand's website with wholesale retailers and marketplaces, while emphasizing themed seasonal drops.

  Aftermath

  The business continued to pursue retail distribution through channels including major department stores, online marketplaces, and later broadcast retail.

  Source

1. 1Katy Perry Collectionsen.wikipedia.org