Katana Inc.
Katana Inc. is a Japanese marketing and entertainment company that licenses its marketing know-how to client companies and develops its own ventures such as theme parks and immersive entertainment.
Last updated September 26, 2026
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Overview
Katana Inc. (株式会社 刀) is a Japanese marketing and entertainment company led by CEO Tsuyoshi Morioka. It describes itself as the world's first marketing know-how licensing company, transferring its proprietary marketing expertise directly into client organizations so that companies can solve their own challenges rather than relying on outsourced consulting. Its mission is to energize Japan through marketing and entertainment. The company operates across two broad areas. In corporate support, it dispatches elite marketing teams into client companies and installs management systems covering organization, finance, and production so that marketing functions sustainably from the consumer's perspective. In its own value creation, Katana invests its own capital and takes equity stakes to build new businesses. Its portfolio includes the Okinawa theme park JUNGLIA OKINAWA, the immersive entertainment facility Immersive Fort Tokyo (which opened in Odaiba in March 2024 and closed on February 28, 2026), the adventure tourism business OKINAWA ADVENTURES, the online medical service 高血圧イーメディカル (Hypertension e-Medical), and a food-experience glamping concept called Nature Live. Katana's approach is built on the "Katana Know-How," a codification of tacit marketing knowledge that includes original strategic theory using advanced mathematics, rules for generating innovative ideas, and marketing theory. The company aims to build brands and achieve sustainable business growth by combining this know-how with organizational and financial management. Its leadership emphasizes that companies truly need the ability to fish for themselves — the rod and the method — rather than continuously buying fish. Katana is headquartered in Japan and operates primarily in the Japanese market. Its founder and CEO, Tsuyoshi Morioka, is known for his role in the turnaround of Universal Studios Japan, and he has systematized his marketing methods as the "Morioka Method." The company continues to pursue both client support and its own business creation, with recent news including the addition of a new service, Katana Practical Boot Camp Premium, and updates on JUNGLIA OKINAWA's first anniversary.
History
Katana Inc. was founded by Tsuyoshi Morioka, a marketing executive known for his role in the turnaround of Universal Studios Japan (USJ). Morioka has stated that he systematized the marketing know-how he accumulated over his career into a transferable "Morioka Method," and that its value is demonstrated by USJ's continued strong performance years after his departure. He established Katana as a company that would not merely propose solutions as a traditional consultancy but would transplant marketing capabilities directly into client organizations. The company describes itself as the world's first marketing know-how licensing company. Its core offering is the "Katana Know-How," a codification of previously tacit marketing knowledge that includes original strategic theory using advanced mathematics, rules for generating innovative ideas, and marketing theory. Katana dispatches elite marketing teams into client companies and installs management systems covering organization, finance, and production management to create marketing organizations that function from the consumer's perspective. Beyond client support, Katana has pursued its own value creation through capital investment and business development. It opened Immersive Fort Tokyo, a live entertainment facility centered on immersive theater, in Odaiba in March 2024. The facility was positioned as a new business model that could be deployed to cities worldwide, but it closed on February 28, 2026. Katana also developed JUNGLIA OKINAWA, a theme park in northern Okinawa set against the Yanbaru World Natural Heritage area, with the concept "Power Vacance!!" The park aims to transform the value of travel in Okinawa and contribute to Japan's development as a tourism nation. Other ventures include OKINAWA ADVENTURES, an adventure tourism business that seeks to convert Okinawa's regional cultural and natural value into consumer value and address structural tourism issues such as overtourism; 高血圧イーメディカル, an online medical service specializing in hypertension that provides fully online specialist care nationwide from the first consultation; and Nature Live, a new "cuisine glamping" concept focused on food experiences. Katana continues to operate as an active company, with recent news including the addition of a new service, Katana Practical Boot Camp Premium, in July 2026, and updates on JUNGLIA OKINAWA's first anniversary. The company remains led by Representative Director and CEO Tsuyoshi Morioka.
Opened Immersive Fort Tokyo in Odaiba, a live entertainment facility centered on immersive theater.
JUNGLIA OKINAWA approaches 150 days since opening.
Announced closure of Immersive Fort Tokyo and reported FY2025/6 results and revision of FY2024/11 results.
Immersive Fort Tokyo closed.
Announced progress toward JUNGLIA OKINAWA's first anniversary.
Added new service 'Katana Practical Boot Camp Premium'.
Products and positioning
The world's first marketing know-how licensing company, combining marketing expertise with entertainment to energize Japan.
Katana Know-How
Codified marketing know-how including original strategic theory using advanced mathematics, rules for generating innovative ideas, and marketing theory.
JUNGLIA OKINAWA
A theme park in northern Okinawa set against the Yanbaru World Natural Heritage area, with the concept 'Power Vacance!!'.
Immersive Fort Tokyo
A live entertainment facility centered on immersive theater that opened in Odaiba in March 2024 and closed on February 28, 2026.
OKINAWA ADVENTURES
An adventure tourism business that converts Okinawa's regional cultural and natural value into consumer value and addresses overtourism.
高血圧イーメディカル
An online medical service specializing in hypertension, providing fully online specialist care nationwide from the first consultation.
Nature Live
A new 'cuisine glamping' concept focused on food experiences.
Recent events
Katana becomes available on Bloomberg App Portal[5]
Reported:
Katana announced that its bond-market analytics tool was live on the Bloomberg App Portal, where Bloomberg Terminal subscribers can access it.
Sources5 sources
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