Kart's
Kart's is a Malaysian halal-certified frozen-food brand specializing in Malaysian traditional foods and Western-style snacks.
Last updated August 31, 2026
Overview
Kart's is the trading brand of Kart Food Industries Sdn Bhd, a Malaysian manufacturer and supplier of chilled and frozen foods. The company focuses on prepared foods rooted in Malaysian culinary culture, while also producing snack and convenience-food lines influenced by Western formats. Its range includes roti canai, pau, pizza, doughnuts, murtabak, crispy finger foods, and steamed buns. The business was established by a Malay couple on 26 November 1983 and began commercial operations in 1988. It originated as a small home-based enterprise before expanding into industrial food manufacturing. The Kart's name is linked to Kartini, the founder's wife, who played an important role in developing the company's roti canai product. This association helped preserve a connection between the commercial brand and the traditional Malaysian food heritage on which its early identity was built. Kart's ownership changed several times as the company expanded. In 1998, the business was sold to the German conglomerate Dr. Oetker. Under Rudolf August Oetker's involvement, the factory and operating systems were upgraded, and food-manufacturing standards aligned with international practices were introduced. In 2002, Dr. Oetker sold the company to Amtek Berhad, a company listed on Bursa Malaysia. Kart's subsequently came under Meriah Saujana. In June 2010, Kart Food Industries became a 45 percent associate of FFM SMI Sdn Bhd, a wholly owned subsidiary of FFM Berhad. Manufacturing is carried out at facilities in Shah Alam, Selangor, and Kota Bharu, Kelantan. The company is halal-certified and presents its products as a way of bringing Malaysian prepared foods to consumers beyond Malaysia. Its export markets have included neighboring Southeast Asian countries as well as destinations in North America, Oceania, Europe, the Middle East, and Africa. The international footprint reflects the suitability of frozen and chilled formats for distribution while retaining products associated with Malaysian cuisine. Kart's is described as one of Malaysia's larger chilled and frozen snack companies. Its business model combines traditional foods, such as roti canai and murtabak, with more broadly familiar convenience and snack products. Available reference material does not establish a current ultimate owner, detailed revenue figures, current executive leadership, or a current official website. Accordingly, the brand's present corporate structure and management should be treated as requiring verification.
History
Kart Food Industries was founded by a Malay couple on 26 November 1983 and began commercial operations in 1988. The enterprise started as a small home-based food business and developed into a manufacturer of chilled and frozen prepared foods. Its early identity was closely tied to Malaysian cuisine, particularly roti canai, a hand-tossed layered flatbread. The brand name is associated with Kartini, the founder's wife, who was instrumental in creating the company's roti canai product. A significant transformation occurred in 1998, when the business was sold to Dr. Oetker, a German food conglomerate. During this period, Rudolf August Oetker made a substantial investment in the factory and operating infrastructure. The ownership period brought improvements to manufacturing operations and the introduction of food standards intended to meet internationally accepted practices in food production. These changes supported the company's development from a small local operation into a more structured industrial food manufacturer. In 2002, Dr. Oetker sold Kart Food Industries to Amtek Berhad, a company listed on Bursa Malaysia. The business was later owned by Meriah Saujana. In June 2010, Kart Food Industries became a 45 percent associate of FFM SMI Sdn Bhd, which was wholly owned by FFM Berhad. These transactions made Kart's history notable for successive changes in corporate ownership while the original company name and brand identity remained in use. The company expanded its manufacturing capacity through two production centers, located in Shah Alam, Selangor, and Kota Bharu, Kelantan. Its product portfolio developed around frozen and chilled versions of Malaysian foods, including roti canai, pau, murtabak, and steamed buns, alongside pizza, doughnuts, and crispy finger foods. This mix allowed Kart's to serve consumers seeking convenient preparation while retaining products associated with Malaysian culinary traditions. Kart's also developed an export presence. Reference material identifies markets in Brunei, Singapore, Canada, the United States, Australia, South Africa, Vietnam, France, Indonesia, Myanmar, the United Kingdom, the United Arab Emirates, and Ireland. The company is described as halal-certified, an important attribute for its Malaysian domestic market and for international distribution in Muslim-majority and halal-conscious markets. Its stated international direction has been to make Malaysian food experiences available to consumers outside the country. The available reference material describes Kart's as one of Malaysia's larger chilled and frozen snack companies, but does not provide verified current sales, production volumes, current ultimate ownership, executive biographies, or a confirmed official website. The brand's current corporate structure therefore remains incompletely documented in this dossier.
- 2010FFM SMI becomes a major associate
In June 2010, Kart Food Industries became a 45 percent associate of FFM SMI Sdn Bhd, a wholly owned subsidiary of FFM Berhad.
- 2002Sold to Amtek Berhad
Dr. Oetker sold the company to Amtek Berhad, a company listed on Bursa Malaysia.
- 1998Acquired by Dr. Oetker
Kart Food Industries was sold to the German conglomerate Dr. Oetker, which invested in factory upgrades, operations, and internationally oriented food-manufacturing standards.
- 1988Commercial operations begin
The business began commercial operations after starting as a small home-based food enterprise.
- 1983Company founded
Kart Food Industries was founded by a Malay couple on 26 November 1983.
Products and positioning
A halal-certified Malaysian frozen-food supplier combining traditional Malaysian prepared foods with convenient Western-style snack products for domestic and export markets.
Roti canaiTraditional Malaysian flatbread
Kart's roti canai is a frozen version of the Malaysian hand-tossed, layered flatbread associated with the brand's origins. The product is designed for convenient preparation while retaining the culinary identity of a traditional Malaysian staple. It is identified as an important product in the company's history and is linked to Kartini, the founder's wife.
Pau and steamed bunsFrozen dim sum and filled buns
Kart's produces pau and other steamed-bun products in frozen formats. These products extend the company's portfolio into convenient filled and steamed foods commonly consumed in Malaysia and other Asian markets. Specific fillings, variants, and current availability are not documented in the supplied references.
MurtabakTraditional Malaysian prepared food
Murtabak is included among Kart's frozen Malaysian food offerings. The product represents the brand's emphasis on prepared foods associated with local cuisine and allows a traditionally labor-intensive dish to be distributed in a convenient frozen form. Detailed recipe variants and packaging information are not available in the supplied sources.
Pizza and doughnutsWestern-style frozen snacks
Kart's also manufactures Western-style convenience foods, including pizza and doughnuts. These lines complement the company's Malaysian traditional-food products and broaden its appeal in the frozen-snack category. The available references do not identify individual product names, launch dates, or current variants.
Crispy finger foodsFrozen snack foods
Crispy finger foods form part of Kart's broader chilled and frozen snack range. They are positioned as convenient prepared foods suitable for household consumption and food-service use. The supplied material does not specify the individual items included in this category.
Flagship businesses
- Roti canai
- Murtabak
- Pau
- Steamed buns
- Kart's roti canai
- Kart's murtabak
- Kart's pau and steamed buns
- Kart's frozen crispy finger foods
Brand decisions
- 2010FFM SMI takes a 45 percent associate interestM&A
Kart Food Industries had undergone several ownership changes since its sale by Dr. Oetker.
What changed. In June 2010, FFM SMI Sdn Bhd became a 45 percent associate of Kart Food Industries.
Aftermath. The transaction connected Kart Food Industries with FFM Berhad through its wholly owned subsidiary, while the company's original name remained in use.
- 2002Sale to Amtek BerhadM&A
Following its ownership by Dr. Oetker, Kart Food Industries changed hands again.
What changed. Dr. Oetker sold the company to Amtek Berhad, a Bursa Malaysia-listed company.
Aftermath. Kart's continued operating under its established name, while later ownership subsequently passed to Meriah Saujana.
- 1998Sale to Dr. OetkerM&A
Kart Food Industries had developed from a home-based business into a commercial frozen-food manufacturer and was sold to the German conglomerate Dr. Oetker.
What changed. Dr. Oetker acquired the company and invested in factory upgrades, operational improvements, and internationally oriented food-manufacturing standards.
Aftermath. The transaction marked a major step in Kart's industrial development, although the available sources do not provide financial terms or detailed production figures.
Sources
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