Kantar Media Philippines

Kantar Media Philippines, formerly identified as Kantar Media Research Philippines and Kantar/TNS Philippines, is a media-research and audience-measurement business serving the Philippine broadcast and advertising industries. Its best-known activity is television audience measurement: the company collects viewing data through a nationwide panel and converts those observations into ratings used by television networks, advertisers, agencies, and media planners. ABS-CBN has been described as its principal television partner. The business began publicly releasing national television audience-measurement data in the Philippines in January 2009 through Taylor Nelson Sofres Media, a subsidiary of the Kantar Group. In February of the same year, Kantar Group combined TNS with Kantar Media Research International, creating the organizational basis for the Kantar Media operation. The Philippine service subsequently became widely known as Kantar Media Philippines or simply Kantar Media. By 2015, the television panel comprised 2,610 urban and rural households and approximately 7,000 individual respondents. The panel was designed to represent the Philippine television-viewing population and reported results across seven geographic sectors: the National Capital Region, Suburbs, North Luzon, Central Luzon, South Luzon, Visayas, and Mindanao. The Suburbs sector covered Bulacan, Cavite, Laguna, and Rizal. This geographic structure allowed users to examine national and regional viewing patterns rather than relying only on Metro Manila data. Kantar Media expanded beyond basic ratings reporting. In June 2012, it introduced the Mega Manila TV Advertising Expenditure Service and integrated the service with audience measurement through the Infosys+ platform. The integration brought together information on time blocks, programs, and advertisements, giving broadcast networks, advertising agencies, and media planners a faster way to analyze media delivery and advertising activity. The company also offered customized research for radio, print, and digital media. In December 2014, Kantar Media became the official radio-survey partner of the Radio Research Council and the Kapisanan ng mga Brodkaster ng Pilipinas. That assignment covered 53 Philippine cities and broadened the company's role from television measurement into radio audience research. The company faced a major business disruption in 2020. The COVID-19 pandemic coincided with the stoppage of ABS-CBN's terrestrial broadcasting after the Philippine Congress declined to renew the network's franchise on July 10, 2020. Kantar Media initially announced that it would end its television-ratings service by the end of 2020. The planned cessation was later reversed after ABS-CBN obtained arrangements to air selected programs through ZOE Broadcasting Network's A2Z Channel 11 and through an arrangement involving Advanced Media Broadcasting System and the Villar Group's All Value Holdings. These developments preserved some continuing distribution for ABS-CBN programming and led to a change in the circumstances surrounding Kantar Media's television measurement work. Publicly available reference material provides limited information about the company's legal structure, current operating status, leadership, headquarters, ownership details, and post-2020 service configuration. It is therefore best characterized as a specialist Philippine media-measurement brand within the Kantar organization, rather than as a separately documented publicly listed company.

Kantar Media Philippines developed as the Philippine media-measurement operation associated with the Kantar Group's TNS and Kantar Media businesses. It officially released national television audience data in January 2009 through Taylor Nelson Sofres Media. The following month, Kantar Group merged TNS with Kantar Media Research International, an organizational change that led to the Kantar Media identity used in the Philippine market. The company's central service was a nationwide television audience-measurement system. By 2015, its panel included 2,610 urban and rural households and about 7,000 individual respondents. The panel was intended to represent the country's television-viewing population and divided reporting into seven areas: the National Capital Region, Suburbs, North Luzon, Central Luzon, South Luzon, Visayas, and Mindanao. The Suburbs grouping covered Bulacan, Cavite, Laguna, and Rizal. The resulting data supported decisions about programming, advertising placement, network performance, and media investment. Kantar Media broadened its Philippine offer in June 2012 with the Mega Manila TV Advertising Expenditure Service. Through integration with the Infosys+ audience-measurement system, clients could review advertising activity alongside time blocks and programs. This made the service relevant not only to broadcasters but also to advertising agencies, advertisers, and media planners. The company additionally conducted customized research for radio, print, and digital media. In December 2014, it expanded into a formal radio-measurement role by becoming the official survey partner of the Radio Research Council and the Kapisanan ng mga Brodkaster ng Pilipinas. The assignment covered 53 cities, giving the company a broader position in Philippine audio and broadcast research. The most significant later development described in the available reference material came in 2020. COVID-19-related disruption coincided with the suspension of ABS-CBN's terrestrial broadcasting after the Philippine Congress did not renew the network's franchise on July 10. Because ABS-CBN was Kantar Media's principal television partner, Kantar Media announced that its television-ratings service would end by the close of 2020. The company subsequently reversed that plan after ABS-CBN obtained agreements to distribute selected programs through A2Z Channel 11, operated by ZOE Broadcasting Network, and through an arrangement involving Advanced Media Broadcasting System and the Villar Group's All Value Holdings. Available reference material does not establish the company's current legal status, present leadership, headquarters, standalone financial performance, or detailed post-2020 service portfolio. Those fields remain unspecified rather than inferred.

1. 2020Television service continuation is reconsidered

   After initially planning to end television ratings following ABS-CBN's broadcast disruption, Kantar Media reversed the plan when new distribution arrangements were established.

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2. 2014Radio survey partnership expands coverage

   Kantar Media became the official radio survey partner of the Radio Research Council and KBP, covering 53 cities.

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3. 2012Mega Manila advertising-expenditure service launches

   The company introduced an advertising-expenditure product integrated with audience data through Infosys+.

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4. 2009National television measurement begins

   The Philippine operation officially released national television audience-measurement data through Taylor Nelson Sofres Media.

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5. 2009TNS and Kantar Media Research International are merged

   Kantar Group combined TNS with Kantar Media Research International, establishing the structure associated with Kantar Media.

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A specialist audience-measurement and media-intelligence provider for Philippine broadcasters, advertisers, advertising agencies, and media planners.

• National Television Audience MeasurementTelevision audience research2009

  The company's core service measures television viewing through a nationwide household and respondent panel. The reported panel covered urban and rural households and produced results across the National Capital Region, Suburbs, North Luzon, Central Luzon, South Luzon, Visayas, and Mindanao. The resulting ratings are used by broadcasters, advertisers, agencies, and planners to evaluate programs and allocate media spending.

• Mega Manila TV Advertising Expenditure ServiceAdvertising intelligence2012

  Introduced in 2012, this service tracks television advertising expenditure in Mega Manila and was integrated with audience-measurement information through Infosys+. Its combined view of time blocks, programs, advertisements, and viewing data was designed to speed analysis for broadcasters, advertisers, advertising agencies, and media planners.

• Radio Audience SurveysRadio audience research2014

  Kantar Media conducted radio research under its partnership with the Radio Research Council and the Kapisanan ng mga Brodkaster ng Pilipinas. The partnership was described as covering 53 cities in the Philippines and extended the company's measurement capabilities beyond television.

• Custom Media ResearchMarket research

  In addition to syndicated television and radio measurement, the Philippine operation offered customized research services for radio, print, and digital media. The available reference material does not specify the complete methodology, product names, or current availability of these services.

• 2020Plan to end television ratings service is reversedStrategy

  The COVID-19 pandemic and the stoppage of ABS-CBN's terrestrial broadcasting after the non-renewal of its congressional franchise disrupted the operating context for Kantar Media's main television partner.

  What changed. Kantar Media first announced that it would end its television-ratings service by the end of 2020, then reversed the plan after ABS-CBN obtained arrangements to air selected programs through A2Z Channel 11 and Advanced Media Broadcasting System.

  Aftermath. The available source indicates that the planned cessation did not proceed as initially announced, but it does not provide a later detailed account of service scope, contracts, or operating results.

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• 2020Television ratings service faces planned end after ABS-CBN broadcast disruption

  During the COVID-19 pandemic and after ABS-CBN's congressional franchise was not renewed, Kantar Media announced plans to stop its television-ratings service by the end of the year.

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• 2020Television ratings plan is reversed after new ABS-CBN distribution arrangements

  The planned termination was reversed after ABS-CBN secured arrangements involving ZOE Broadcasting Network's A2Z Channel 11 and Advanced Media Broadcasting System, associated with the Villar Group's All Value Holdings.

  Other
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• 2014Kantar Media becomes official radio survey partner

  The company became the official radio-survey partner of the Radio Research Council and the Kapisanan ng mga Brodkaster ng Pilipinas, with coverage extending to 53 Philippine cities.

  Other
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• 2012Mega Manila TV Advertising Expenditure Service launches

  Kantar Media introduced an advertising-expenditure service and connected it with audience measurement through Infosys+, combining program, time-block, and advertising information.

  Product launch
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• 2009Kantar Media releases national television audience data in the Philippines

  The Philippine operation began officially releasing national television audience-measurement data through Taylor Nelson Sofres Media, a Kantar Group subsidiary.

  Other
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• 2009Kantar Group combines TNS with Kantar Media Research International

  The February merger created the organizational structure associated with the Kantar Media brand and followed the Philippine launch of national television measurement.

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1. Kantar Media Philippines