Kambi Group
Kambi Group is a business-to-business sports-betting technology provider serving licensed gambling operators.
Last updated November 4, 2026
AI crawler reads
No AI crawler has read this profile since Oct 28, 2026.
Overview
Kambi Group plc is a business-to-business technology company that supplies sportsbook infrastructure and related services to licensed business-to-consumer gambling operators. Rather than primarily operating a consumer betting brand of its own, Kambi provides the technical and trading systems that enable partners to offer sports betting through online, mobile, retail and other regulated channels. The company was established in 2010 as an operating subsidiary of Unibet, which anticipated growing demand for outsourced sports-betting capabilities. Kambi's platform was designed to combine several functions that an operator would otherwise need to build or source separately. These include a customer-facing sportsbook interface, sports data and odds compilation, event management, customer intelligence, trading and risk-management tools, and operational support. The model allows gambling companies, lotteries and other regulated operators to launch or expand sports betting while relying on Kambi's technology and trading expertise. Kambi's early commercial development included the migration of 888 Holdings' sportsbook services to Kambi for the 888sport brand in 2013. In 2014, 32Red selected Kambi as its sportsbook supplier, later extending the relationship. LeoVegas entered into an agreement with Kambi in 2016 as it expanded into sports betting, while Kambi also supported Rank Group's Grosvenor brand in offering betting to its UK customer base. Other partnerships mentioned in the company's development include arrangements with R Franco, Novomatic-related businesses, Apuestas Internacionales for PlayCity, Bulgaria's National Lottery for the 7777.bg brand, Island Luck and Affinity Interactive. A major turning point came in the United States after the Supreme Court's 2018 decision invalidating the federal Professional and Amateur Sports Protection Act framework. Kambi supplied technology for the launch of DraftKings Sportsbook in New Jersey and was associated with an early legal online sports wager placed through a US mobile application. The US market subsequently became an important expansion area for the company, alongside its established European activity and operations in other regulated jurisdictions. Kambi separated from Unibet's corporate structure in 2014. On 19 May that year, Unibet shareholders approved the proposed spin-off of the B2B subsidiary. Approximately 95 percent of the business was distributed to Unibet shareholders, and Kambi shares began trading on Nasdaq OMX Stockholm First North on 2 June 2014. The separation gave Kambi an independent listed-company identity while preserving its role as a specialist supplier to the regulated gambling industry. The company has broadened its capabilities through investment and acquisition. In 2018 it took a 25 percent stake in virtual-sports provider Virtus Sports, supporting the addition of virtual football, horse racing, greyhound racing and motorsports content. In 2021 Kambi acquired Abios, an esports data and technology company. In 2022 it acquired Shape Games, a Copenhagen-based digital B2B gambling platform, for a reported €38.5 million. These moves complemented Kambi's core sportsbook with additional content, data and front-end technology. Kambi has maintained a multinational operating footprint, with its headquarters in Malta and offices reported in locations including Bucharest, London, Manila, Philadelphia, Stockholm, Sydney and Uppsala. It operates within regulated markets and has held licences or certifications across jurisdictions including Alderney, Malta, Spain, the United Kingdom, Estonia, Denmark and Italy. The company is certified by eCOGRA and has Redeye AB as its certified adviser. Kambi's relationship with Kindred, its former corporate parent through Unibet, remained significant for much of its history. In 2022 the companies extended their partnership through 2026. Kindred later announced plans to develop an in-house sportsbook, and following Kindred's acquisition by La Française des Jeux in 2024, the relationship continued in a narrower form through Kambi's Odds Feed+ product rather than the full sportsbook platform. In 2024 co-founder Kristian Nylén stepped down after leading the company since its creation, and Werner Becher, formerly associated with Sportradar, became chief executive. Kambi therefore entered its current phase as an independent, publicly traded supplier focused on sportsbook technology, trading services, data and adjacent gambling-platform capabilities.
History
Kambi was created in 2010 within Unibet as a dedicated B2B sportsbook operation. Its purpose was to develop and commercialize the technology, trading expertise and operational infrastructure required by licensed gambling operators that wanted to offer sports betting without building a complete platform internally. The system combined a sportsbook interface with odds compilation, customer intelligence and risk-management functions. The business began securing external operator relationships before its separation from Unibet. In 2013, 888 Holdings moved sportsbook services for 888sport to Kambi. In 2014, 32Red selected Kambi as its sportsbook provider. The same year marked Kambi's corporate independence: on 19 May, Unibet shareholders approved a spin-off in which approximately 95 percent of the B2B business was distributed to Unibet shareholders. Kambi shares started trading on Nasdaq OMX Stockholm First North on 2 June 2014. During the following years Kambi expanded its operator network and geographic reach. It signed or extended relationships with businesses including LeoVegas, Rank Group's Grosvenor brand, R Franco, Novomatic-related entities, Apuestas Internacionales' PlayCity brand and Bulgaria's National Lottery. Its platform was used across online, mobile and omnichannel contexts, with licensing and certification activity in multiple European regulated markets. The company also expanded its presence in North America after the US Supreme Court's 2018 decision that removed the federal barrier created by PASPA. Kambi supported DraftKings Sportsbook's New Jersey launch and was associated with one of the first legal online mobile sports wagers in the reopened US market. Kambi supplemented its core sportsbook through adjacent investments. In February 2018 it invested in Virtus Sports and acquired a 25 percent stake, supporting the integration of virtual football, horse racing, greyhound racing and motorsports content. In August 2021 it acquired Abios, adding esports data and technology capabilities. In September 2022 it announced the acquisition of Shape Games, a Copenhagen-based digital B2B gambling platform, for €38.5 million. These transactions reflected a strategy of expanding beyond conventional odds and trading into content, data and digital user-experience infrastructure. The company has operated from Malta and maintained additional offices in Bucharest, London, Manila, Philadelphia, Stockholm, Sydney and Uppsala. Its customer base has included commercial operators, gaming groups and lotteries across Europe, Asia, Latin America and North America. Kambi is an eCOGRA-certified business and has reported licensing or certification in several regulated jurisdictions. Kambi's history has remained connected to Kindred, the Unibet successor group. The companies extended their partnership in 2022 to 2026, but Kindred announced in 2023 that it intended to develop an in-house sportsbook. After Kindred was acquired by La Française des Jeux in 2024, the relationship continued through Kambi's Odds Feed+ product rather than the complete Kambi sportsbook platform. Also in 2024, co-founder Kristian Nylén left the chief executive role after leading the company since its establishment. Werner Becher, a former Sportradar executive, succeeded him. Kambi's current identity is therefore that of an independent listed B2B supplier combining sportsbook software, trading, data, risk management and related gaming technology.
- 2024
Chief executive transition
[1]Co-founder Kristian Nylén steps down and Werner Becher becomes chief executive.
- 2022
Shape Games acquisition
[1]Kambi announces the acquisition of Shape Games for €38.5 million, adding digital B2B platform capabilities.
- 2021
Abios acquisition
[1]Kambi acquires esports data and technology company Abios.
- 2018
Virtual-sports investment
[1]Kambi takes a 25 percent stake in Virtus Sports to support virtual-sports integration.
- 2018
US market launch after PASPA ruling
[1]Kambi powers DraftKings Sportsbook in New Jersey after the US Supreme Court invalidates PASPA's federal restrictions.
- 2017
Partnership with Bulgaria's National Lottery
[1]Kambi supplies software for the National Lottery's 7777.bg brand.
- 2016
Expansion through operator partnerships
[1]LeoVegas selects Kambi for its entry into sports betting, while Rank Group and Kambi enable Grosvenor betting across mobile and desktop channels.
- 2014
Kambi is spun off and listed
[1]Unibet shareholders approve the spin-off, and Kambi begins trading independently on Nasdaq OMX Stockholm First North on 2 June.
- 2013
888sport moves sportsbook services to Kambi
[1]888 Holdings selects Kambi to provide sportsbook services for its 888sport brand.
- 2010
Kambi is established within Unibet
[1]Unibet establishes Kambi as an operating subsidiary focused on supplying B2B sports-betting services.
Products and positioning
A specialist, regulated-market B2B sportsbook technology and trading partner for gambling operators, lotteries and gaming businesses.
B2B sportsbook platform · 2010
Kambi Sportsbook
Kambi's principal sportsbook platform is supplied to licensed operators rather than marketed mainly as a consumer brand. It combines the customer-facing betting experience with event management, odds compilation, trading, customer intelligence and risk-management functionality. The platform can support online, mobile and omnichannel deployments and is intended to let operators launch branded sports-betting services using Kambi's technology and operational capabilities.
Sports odds and data service
Odds Feed+
Odds Feed+ provides access to Kambi's sports-betting odds and related feed capabilities without requiring a customer to adopt the full Kambi sportsbook platform. The offering became particularly relevant to the continuing relationship with Kindred after Kindred moved toward developing an in-house sportsbook.
Virtual sports content · 2018
Virtual sports
Kambi expanded its portfolio into virtual sports through its investment in Virtus Sports. The referenced integration scope included virtual football, horse racing, greyhound racing and motorsports, giving operators additional betting content alongside live and pre-match sports.
Esports data and technology · 2021
Abios
Abios is an esports data and technology business acquired by Kambi in 2021. Its capabilities extend Kambi's data-oriented offering into esports, supporting the broader strategy of supplying content and technology to regulated gambling operators.
Digital B2B gambling platform · 2022
Shape Games platform
Shape Games provides digital platform technology for the gambling industry. Kambi's 2022 acquisition added capabilities in digital product and user-experience infrastructure to its established sportsbook, trading and risk-management portfolio.
Brand decisions
2023
Kindred moves toward an in-house sportsbookStrategyBackground
Kindred had maintained a long-running relationship with Kambi, but announced a strategic move to develop sportsbook technology internally.
Action taken
Kindred began transitioning toward an in-house sportsbook model, reducing reliance on Kambi's full platform.
Aftermath
The relationship continued after the 2024 acquisition of Kindred by La Française des Jeux through Kambi's Odds Feed+ product rather than the complete sportsbook platform.
2022
Acquisition of Shape GamesM&ABackground
Kambi aimed to strengthen its digital B2B technology proposition alongside its sportsbook platform.
Action taken
The company acquired Copenhagen-based Shape Games for €38.5 million.
Aftermath
The transaction added digital gambling-platform and user-experience capabilities to Kambi's technology stack.
Acquisition price. €38.5 million (2022 announced transaction)
2021
Acquisition of AbiosM&ABackground
Esports represented an adjacent source of betting content and data for regulated operators.
Action taken
Kambi acquired Abios, an esports data and technology company.
Aftermath
Kambi added esports-focused data and technology capabilities to its broader platform portfolio.
2018
Investment in Virtus SportsStrategyBackground
Kambi sought to broaden its sportsbook portfolio with virtual sports content.
Action taken
The company took a 25 percent stake in Virtus Sports and planned integration of virtual football, horse racing, greyhound racing and motorsports games.
Aftermath
The investment expanded Kambi's offering beyond conventional sports betting and trading services.
2014
Spin-off from UnibetM&ABackground
Kambi had operated as Unibet's B2B sportsbook subsidiary, but the business was separated as an independently listed company to focus on supplying sportsbook services to multiple operators.
Action taken
Unibet shareholders approved the transaction on 19 May 2014, with approximately 95 percent of the business distributed to Unibet shareholders. Kambi began trading on Nasdaq OMX Stockholm First North on 2 June 2014.
Aftermath
The transaction gave Kambi an independent corporate and listed-market identity while preserving its specialization as a B2B supplier.
Recent events
Kambi and BetEnt sign Netherlands sportsbook partnership[2]
Reported:
Kambi Group signed a multi-year partnership with Dutch operator BetEnt to support the launch of BetCity.nl’s online sportsbook in the Netherlands, with BetCity.nl using Kambi’s technology and sports betting offering.
- Unconfirmed
Kambi acquires Abios[3]
Reported:
Kambi acquired Abios, an esports data and technology provider, in a deal worth up to SEK270 million, comprising SEK150 million upfront and up to SEK120 million depending on the esports business’s performance.
Sources3 sources
Cite this profile: Cite the canonical profile. /brand-wiki/kambi-group · Editorial policy · How profiles are compiled