KAMA
KAMA is a commercial radio station serving El Paso, Texas, and the adjacent Ciudad Juárez market on 750 AM and an FM translator at 92.7 MHz.
Last updated August 31, 2026
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Overview
KAMA is a commercial radio station based in El Paso, Texas, whose signal also reaches the cross-border metropolitan area of Ciudad Juárez, Mexico. The station broadcasts on 750 kHz on the AM band and, through a low-power FM translator, on 92.7 MHz. Its ownership is held by 97.5 Licensee TX, LLC, while programming and marketing operations have been conducted by outside broadcast operators under local marketing agreements. The station signed on July 11, 1985, as a relocation of an earlier KAMA service that had operated on 1060 AM. The move to 750 AM allowed the station to operate around the clock rather than being limited to daytime broadcasting. KAMA's earlier identity was closely associated with Spanish-language radio and with the broader broadcasting history of the El Paso–Ciudad Juárez border region, including a heritage connected to Juárez station XELO-AM. KAMA changed ownership and corporate affiliation several times. In 1994, it was acquired by Tichenor Media, which operated the competing Spanish-language station KBNA in the El Paso market. Tichenor later became part of Heftel Broadcasting, and that organization changed its name to Hispanic Broadcasting Corporation in 2000. In 2003, Hispanic Broadcasting Corporation merged into Univision Communications, bringing KAMA into the radio portfolio of one of the largest Spanish-language media groups in the United States. Beginning in 2012, KAMA carried programming from the national Univision America talk network. That programming was subsequently shifted to sister station KQBU at 920 AM. Univision Radio withdrew from the El Paso market in 2016 and sold its stations to affiliates of Mexican broadcaster Grupo Radio Centro for a reported transaction value of $2 million. Grupo Radio Centro assumed operational responsibility through a local marketing agreement on November 8, 2016. The licensee structure identified in the station's history gave Rafael Márquez a 75 percent interest in 97.5 Licensee TX, LLC, with the balance held by Grupo Radio Centro TX, LLC. On November 1, 2022, Pro Radio LLC replaced Grupo Radio Centro TX as the party responsible for local programming and marketing under the applicable agreement. In December 2024, 97.5 Licensee TX, LLC entered into an additional local marketing arrangement involving Big Bend Broadcasting and the FM translator K224FC at 92.7 MHz. KAMA programming subsequently became available through that FM signal as well as the AM facility. On January 3, 2025, KAMA and its 92.7 FM translator introduced a combined format featuring syndicated hot-talk programming and Spanish-language hot adult contemporary music. The station later changed direction again. On March 1, 2026, it adopted an English-language contemporary hit radio format associated with the programming of XHTO-FM and emphasized the FM translator in its branding as Mix 92.7. This change ended KAMA's long-running Spanish-language radio identity. The station's final Spanish-language song was reported as "Todo Cambió" by Camila, while the first song under the Mix 92.7 identity was reported as "I Just Might" by Bruno Mars. KAMA therefore represents a border-market broadcast brand whose history spans Spanish-language radio, syndicated talk programming, and contemporary English-language music.
History
KAMA's present service began broadcasting on July 11, 1985, when the station moved from 1060 AM to 750 AM. The earlier KAMA operation had broadcast in Spanish and had a heritage linked to the El Paso–Ciudad Juárez radio environment and Juárez's XELO-AM. The change in frequency was operationally important: 1060 AM was restricted to daytime use because of interference considerations involving a stronger station in Mexico City, while 750 AM enabled KAMA to broadcast around the clock. The 750 AM facility operated as a Spanish-language commercial station for much of its history. Its technical configuration reflected the restrictions imposed on the clear-channel 750 kHz frequency. KAMA transmitted at 10,000 watts during the day and reduced power to 1,000 watts at night. It also used a directional antenna system, with a two-tower array for daytime operation and a four-tower array at night, to protect other stations using or assigned to the frequency. The service was later extended through the 99-watt K224FC translator at 92.7 MHz. In 1994, Tichenor Media acquired KAMA. Tichenor was also associated with KBNA, a long-established Spanish-language competitor in the same market. Tichenor later merged into Heftel Broadcasting in 1997, and Heftel adopted the name Hispanic Broadcasting Corporation in 2000. In 2003, Hispanic Broadcasting Corporation merged with Univision Communications. That transaction placed KAMA within Univision's broader U.S. Spanish-language radio and television organization. During the Univision period, KAMA carried the national Univision America talk format for a time beginning in 2012. The network programming was later transferred to KQBU at 920 AM, leaving KAMA's schedule subject to further format and operating changes. In 2016, Univision Radio withdrew from the El Paso radio market. Affiliates of Mexico-based Grupo Radio Centro acquired the stations for a reported $2 million and assumed operating control through a local marketing agreement on November 8 of that year. The licensee, 97.5 Licensee TX, LLC, was described as being 75 percent owned by Rafael Márquez, with the remaining interest held by Grupo Radio Centro TX, LLC. The station's operating partner changed again on November 1, 2022, when Pro Radio LLC took over local programming and marketing from Grupo Radio Centro TX. In December 2024, the licensee entered into an arrangement with Big Bend Broadcasting concerning the FM translator K224FC. KAMA programming was then carried on both 750 AM and the 92.7 MHz translator, giving the station a stronger FM-facing presence in its bilingual border market. On January 3, 2025, the combined AM and FM service introduced a schedule mixing syndicated hot-talk programming with Spanish-language hot adult contemporary music. On March 1, 2026, KAMA made a more substantial format and language change. It began broadcasting an English-language contemporary hit radio format using programming associated with XHTO-FM and promoted the FM signal as Mix 92.7. The transition marked the end of the station's long period as a Spanish-language broadcaster. The final song reported under the previous identity was Camila's "Todo Cambió," while Bruno Mars's "I Just Might" was reported as the first song under the Mix 92.7 branding. KAMA's history illustrates the fluidity of radio branding in a cross-border market. Its identity has been shaped by frequency engineering, ownership transactions, local marketing agreements, network affiliations, translator expansion, and repeated language and format changes. Although its programming identity has evolved, the station has remained a commercial broadcast outlet serving the El Paso metropolitan area and listeners across the border in Ciudad Juárez.
- 2026
Station rebrands as Mix 92.7
[1]KAMA switches to English contemporary hit radio and emphasizes its 92.7 FM translator.
- 2025
Hot-talk and Spanish-language music format launches
[1]KAMA introduces a combined syndicated hot-talk and Spanish-language hot adult contemporary format.
- 2024
KAMA expands to the 92.7 FM translator
[1]The station begins using K224FC at 92.7 MHz to simulcast its programming.
- 2022
Pro Radio assumes local programming and marketing
[1]Pro Radio LLC replaces Grupo Radio Centro TX in the local operating arrangement.
- 2016
Grupo Radio Centro affiliates acquire the El Paso stations
[1]Univision Radio leaves the market and sells its stations to Grupo Radio Centro affiliates, which take over operations under an agreement.
- 2012
Univision America affiliation
[1]KAMA begins carrying the national Univision America talk network for a period.
- 2003
Hispanic Broadcasting Corporation merges into Univision Communications
[1]KAMA becomes part of Univision Communications' radio organization.
- 2000
Heftel adopts the Hispanic Broadcasting Corporation name
[1]The operator changes its corporate name to Hispanic Broadcasting Corporation.
- 1997
Tichenor becomes part of Heftel Broadcasting
[1]Tichenor Media merges into Heftel Broadcasting as part of the station's subsequent corporate history.
- 1994
Tichenor Media acquires KAMA
[1]KAMA joins the portfolio of Tichenor Media, an operator also associated with El Paso Spanish-language station KBNA.
Products and positioning
A commercial border-market radio service serving listeners in El Paso and Ciudad Juárez, with a programming history that has moved between Spanish-language broadcasting, syndicated talk, and contemporary hit radio.
AM radio station · 1985
KAMA 750 AM
The primary KAMA broadcast facility operates at 750 kHz in the AM band. It serves El Paso and the nearby Ciudad Juárez market, transmitting at 10,000 watts during the day and 1,000 watts at night. Because of the frequency's clear-channel protections, the station uses directional antenna arrays and changes its tower configuration between daytime and nighttime operation.
FM translator · 2024
K224FC / Mix 92.7
K224FC is a 99-watt FM translator operating at 92.7 MHz. It rebroadcasts KAMA programming and became increasingly central to the station's consumer-facing identity after the 2026 transition to the Mix 92.7 contemporary hit radio brand.
Brand decisions
2026
Rebrand as Mix 92.7 and switch to English contemporary hit radioGeneration changeBackground
The station adopted programming associated with XHTO-FM and placed greater emphasis on its FM translator.
Action taken
KAMA changed from Spanish-language programming to an English-language contemporary hit radio format and promoted the service as Mix 92.7.
Aftermath
The change ended KAMA's long-running Spanish-language radio identity and repositioned the service toward contemporary English-language music listeners.
2025
Launch of combined hot-talk and Spanish-language music formatProduct launchBackground
KAMA had expanded its distribution to include the 92.7 MHz FM translator.
Action taken
The station combined syndicated hot-talk programs with Spanish-language hot adult contemporary music on its AM and FM services.
Aftermath
The format provided a transitional programming identity before the station's later move to English contemporary hit radio.
2016
Sale of Univision's El Paso radio operationsM&ABackground
Univision Radio decided to leave the El Paso market.
Action taken
Affiliates of Grupo Radio Centro acquired the stations and assumed operations through a local marketing agreement.
Aftermath
KAMA moved from the Univision radio organization into an ownership and operating structure associated with Grupo Radio Centro.
Reported transaction value. $2 million (2016)
1985
Relocation from 1060 AM to 750 AMStrategyBackground
The earlier KAMA frequency was limited to daytime use because of interference protections involving a stronger station in Mexico City.
Action taken
The service moved to 750 AM, allowing continuous operation while retaining its El Paso–Ciudad Juárez service area.
Aftermath
KAMA became a full-time commercial AM station with a long-term Spanish-language broadcasting presence.
Recent events
- 2026
KAMA changes to English contemporary hit radio as Mix 92.7[1]
Product launch · Product generation
The station adopted an English-language contemporary hit radio format, assumed programming associated with XHTO-FM, and emphasized its 92.7 FM translator under the Mix 92.7 identity.
- 2025
KAMA launches hot-talk and Spanish-language hot adult contemporary format[1]
Product launch
KAMA and its FM translator introduced a format combining syndicated hot-talk programs with Spanish-language hot adult contemporary music.
- 2024
KAMA adds 92.7 FM translator simulcast[1]
Product launch
The station entered an arrangement involving Big Bend Broadcasting and began carrying its programming through the K224FC translator at 92.7 MHz.
- 2022
Grupo Radio Centro programming agreement is replaced[1]
Leadership change
Pro Radio LLC took over local programming and marketing responsibilities from Grupo Radio Centro TX.
- 2016
Univision Radio exits the El Paso market[1]
M&A
Univision Radio sold its El Paso stations to affiliates of Grupo Radio Centro, with the buyer taking over operations through a local marketing agreement.
- 2012
KAMA adopts Univision America programming[1]
Other
KAMA became the El Paso outlet for the national Univision America talk network before the programming later moved to sister station KQBU.
Sources2 sources
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