Kajabi
Kajabi is an all-in-one platform for experts to build, sell, and market online courses, coaching, communities, memberships, newsletters, and podcasts.
Last updated September 11, 2026
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Overview
Kajabi describes itself as an all-in-one platform for experts, positioning itself as "The Operating System for Human Expertise." Its stated mission is to give experts leverage by amplifying their humanity, protecting their credibility, and turning their expertise into income, impact, and independence. The platform offers online courses, coaching, communities, memberships, newsletters, and podcasts, and states that it replaces tools such as Thinkific, Teachable, Skool, Thrivecart, SamCart, Gumroad, ClickFunnels, Kit, and MailChimp. Kajabi also states it has launched five new products, including Backstage and Amplify.
Products and positioning
All-in-one platform and "The Operating System for Human Expertise" for experts to turn knowledge into income.
Online Courses
Turn your knowledge into a scalable product that earns without trading your time for money.
Coaching
Work directly with clients at premium prices. Structured programs, scheduling, and payments built in.
Communities
Build a space people come back to. Connection drives the kind of retention money can't buy.
Memberships
Create predictable recurring revenue with ongoing access to your content, connection, or coaching.
Newsletters
Build a paying audience with email and web publishing in one place.
Podcasts
Grow your authority and pull listeners straight into your ecosystem. Publish, host, and monetize. All without a third-party feed.
Backstage
Drop the right lesson at the right moment. A personalized program for every client, built from your existing content.
Amplify
Reach 551 million contacts. You can now market to the expe…
Sources6 sources
- 1Turn What You Know Into What You’re Known For | Kajabikajabi.com
- 2About Kajabi | Building the Future of Human Expertisekajabi.com
- 3The Operating System for Human Expertise | Kajabikajabi.com
- 4How Justin Welsh Built a $5M Education Business | Kajabi Blogkajabi.com
- 5Kajabi Launches A Series Of New Products and Features to Celebrate 10-Year Anniversaryprnewswire.com
- 6World of Dance partners with Kajabi to launch a 6-week long virtual global dance festprnewswire.com
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