Kabul City Center
A shopping mall and mixed-use commercial building in Kabul, Afghanistan.
Last updated August 25, 2026
AI crawler reads
No AI crawler has read this profile since Oct 28, 2026.
Overview
Kabul City Center is a shopping mall in the Shahr-e Naw district of Kabul, Afghanistan. Opened in 2005, it was developed together with the adjacent Safi Landmark Hotel after Afghan businessman Ghulam Hazrat Safi returned to Kabul from Dubai and invested in the project. The building has ten floors, with the upper six occupied by the four-star Safi Landmark Hotel, while the mall provides retail and food-service space on its lower levels. The hotel became a prominent accommodation option for foreign visitors, expatriates, and other international guests in Kabul, while the mall attracted a customer base that included expatriates, private-sector professionals, affluent residents, and visitors interested in its unusual facilities and imported goods. The center was designed as a modern, Western-style shopping complex and contains approximately 100 stores. Its tenants have included jewelry, electronics, clothing and boutique retailers, antique dealers, bookstores, and restaurants. A food court occupies part of the ground-floor retail area. The building became especially notable because it introduced functional escalators to Kabul and was for a period regarded as the only building in Afghanistan with working escalators. Transparent elevators and escalators became attractions in their own right, drawing visitors who wanted to experience technologies that were not widely available elsewhere in the country. The mall's modern design and imported merchandise also gave it a reputation for being luxurious and expensive. That reputation produced a mixed public response. Many Afghan consumers considered the merchandise unaffordable, and some visitors reportedly entered shops mainly to ask prices rather than to buy. Critics argued that capital spent on luxury retail could instead have supported factories and broader employment. At the same time, the complex offered a visible symbol of Kabul's post-2001 commercial modernization and provided retail, hospitality, restaurant, and security-related employment. The Safi Landmark Hotel reportedly employed both Afghan and Indian staff. Kabul City Center's history has also been shaped by security threats. A Taliban suicide bombing on 26 February 2010 killed 16 people inside or around the building, including nine Indian nationals, one Italian, one French national, three Afghan police officers, and two people whose nationalities were not identified in the cited account. The blast shattered windows and scattered debris onto the nearby pedestrian area. The mall reportedly required about two months and approximately US$4 million in repairs before reopening. Following the attack, the building was fitted with blast-resistant glass and introduced visitor screening with metal detectors. On 14 February 2011, those security procedures helped prevent another suicide bomber from entering the mall, although the attempted attack was part of the continuing threat environment surrounding the site. The center received additional international attention in 2013 because it housed an unofficial Apple-branded retail outlet. The store imported products from Dubai and sold devices at prices above comparable United States retail prices. Its manager described healthy demand despite limited inventory, particularly among younger private-sector workers, and discussed the possibility of adding repair services or opening another Kabul location. The outlet was not presented as an official Apple corporate store. Kabul City Center therefore occupies a distinctive place in the city's commercial history: it is simultaneously a shopping destination, hotel complex, symbol of imported consumer technology, and a site whose operation has been repeatedly affected by Afghanistan's security conditions.
History
Kabul City Center emerged during a period when Kabul was developing new commercial and hospitality infrastructure after the fall of the Taliban government in 2001. Ghulam Hazrat Safi, who had returned to Afghanistan from Dubai, financed the construction of the shopping mall and the adjoining Safi Landmark Hotel. The combined development opened in 2005 in Shahr-e Naw, a central Kabul neighborhood. Its ten-story structure combined a retail complex with a hotel occupying the top six floors, creating a mixed-use destination that differed substantially from traditional Afghan bazaars and smaller local shops. The mall contained around 100 stores and a ground-floor food court. Its retail mix included jewelry, electronics, boutiques, antiques, books, and restaurants. It was conceived as a modern shopping environment with imported products and amenities associated with international malls. The installation of functional escalators was particularly significant. Kabul City Center was described as the first building in Kabul to have working escalators and, for a time, the only building in Afghanistan with such equipment. Transparent elevators and escalators became famous local attractions, drawing visitors who were interested in the building's technology even when they could not afford its merchandise. The adjoining Safi Landmark Hotel became one of Kabul's better-known hotels for foreign visitors and expatriates. The cited account states that the hotel employed 150 local staff and 100 Indian staff. Together, the mall and hotel represented a commercial model aimed at an internationally connected clientele. Foreigners, expatriates, private-sector employees, and wealthier Kabul residents were among the principal visitors. The development also became a visible marker of the unequal economic effects of Kabul's modernization. Many citizens regarded its imported goods as prohibitively expensive, while others visited to browse, ask prices, use the restaurants, or experience the escalators. Some commentators questioned whether luxury retail construction was a better use of investment than industrial projects capable of creating wider employment. Security became central to the complex's history. On 26 February 2010, a Taliban suicide bomber attacked the building, killing 16 people. The dead included nine Indians, an Italian, a French national, three Afghan police officers, and two people whose nationalities were not identified in the source account. The explosion shattered windows and sent debris onto the pedestrian street. India's Ministry of External Affairs characterized the incident as an attack affecting both Indian and Afghan people, while Taliban spokesperson Zabiullah Mujahid rejected the claim that Indians were deliberately targeted and said Europeans were the principal intended target. The mall underwent major repairs and reportedly spent approximately US$4 million to restore operations within two months. After the 2010 bombing, the building installed explosive-resistant glazing and began checking visitors with metal detectors. These measures were tested on 14 February 2011, when screening prevented a suicide bomber from entering the mall. The attempted attack demonstrated both the continuing danger faced by prominent Kabul commercial sites and the operational importance of the new security controls. Kabul City Center gained another period of international attention in 2013 when an unofficial Apple store operated inside the complex. The outlet was not identified as an official Apple corporate location. According to the cited reporting, its merchandise was imported from Dubai, and prices exceeded those in the United States; an iPhone 5 with 16 GB of storage was reportedly offered for US$700. Despite restricted stock and high prices, the store's manager reported regular sales, particularly to young people working in Afghanistan's private sector. Possible expansion plans included a repair and service center and another Kabul branch. The available reference material does not establish the mall's current operating condition, ownership structure beyond its association with Safi's development, or any later changes in tenancy. Its documented legacy is that of a pioneering Kabul shopping center and hotel complex whose modern facilities, imported retail offer, international clientele, and exposure to terrorism made it unusually prominent in Afghanistan's commercial landscape.
- 2013
Unofficial Apple outlet receives media coverage
[1]An unofficial Apple-focused electronics shop inside the mall becomes the subject of international reporting about imported technology and high local prices.
- 2011
Attempted bomber stopped at entrance
[1]On 14 February, newly introduced screening prevents a suicide bomber from entering the complex.
- 2010
First major bombing
[1]A suicide bombing on 26 February kills 16 people and seriously damages the building's windows.
- 2010
Security and rebuilding program
[1]The mall reportedly spends approximately US$4 million on repairs, adds blast-resistant glass, and begins screening visitors with metal detectors.
- 2005
Kabul City Center opens
[1]The shopping mall and adjoining Safi Landmark Hotel open in Kabul's Shahr-e Naw district as a major mixed-use commercial development.
Products and positioning
A modern, upscale Kabul shopping and hospitality complex serving expatriates, foreign visitors, private-sector professionals, affluent residents, and curious local visitors.
Retail property · 2005
Shopping mall retail space
The core offering is a multi-store shopping complex of approximately 100 retail units. Documented tenants and merchandise categories include jewelry, electronics, clothing boutiques, antiques, books, and restaurants. The mall's format was presented as a modern alternative to traditional market shopping in Kabul, with imported goods and a food court aimed particularly at expatriates, foreign visitors, private-sector workers, and wealthier local consumers.
Hospitality · 2005
Safi Landmark Hotel
The four-star Safi Landmark Hotel occupies the upper six floors of the ten-floor building. It became a recognized Kabul hotel for foreign visitors and expatriates and formed the hospitality component of Ghulam Hazrat Safi's mixed-use development. The cited account reports a workforce of 150 local employees and 100 Indian employees.
Consumer electronics retail · 2010
Unofficial Apple electronics outlet
An unofficial Apple-focused store operated inside Kabul City Center and sold imported Apple products sourced from Dubai. Reporting described limited inventory but regular demand among younger private-sector workers. The manager discussed potential additions such as device repair and a second Kabul branch, but the available material does not confirm that these plans were completed.
Controversies
2011
Attempted suicide bomber denied entry
A suicide bomber attempted to enter the mall on 14 February but was stopped by the complex's post-2010 security screening procedures.
2010
Taliban bombing of Kabul City Center
A suicide bombing on 26 February killed 16 people and damaged the mall. The incident prompted public discussion about whether Indian nationals were specifically targeted, with Indian officials and a Taliban spokesperson offering different accounts of the attack's intended victims.
Brand decisions
2010
Rebuild and harden the complex after bombingOtherBackground
The February 2010 bombing shattered the building's windows and forced a temporary closure.
Action taken
The mall repaired the building, installed blast-resistant glass, and introduced metal-detector screening for visitors.
Aftermath
The complex reportedly returned to operation within approximately two months, and the screening system later stopped a suicide bomber from entering in February 2011.
Reported repair expenditure. US$4 million (2010, following the 26 February bombing)
Recent events
- 2013
Unofficial Apple store draws attention at Kabul City Center[1]
Product launch · Pricing · Other
Media coverage highlighted an unofficial Apple-focused shop operating in the mall. The outlet imported products from Dubai and sold them at prices above United States retail levels.
- 2010
Kabul City Center reopens after post-bombing repairs[1]
Other · Regulation
After extensive repairs reported to have cost approximately US$4 million, the mall resumed operations about two months after the February attack. Security upgrades included blast-resistant glass and visitor screening.
Sources1 sources
Cite this profile: Cite the canonical profile. /brand-wiki/kabul-city-center · Editorial policy · How profiles are compiled