KABU & PEACE Inc.

KABU & PEACE Inc. (株式会社カブ＆ピース) is a Japanese company founded on February 9, 2024, and led by entrepreneur Yusaku Maezawa as representative director and president. Its headquarters are in Toranomon, Minato-ku, Tokyo. The company's stated mission is to democratize capitalism in Japan by spreading share ownership far beyond the roughly 30% of the population that currently holds stocks, a figure it cites from its own research. Its slogan is 'Aim for a nation of shareholders' (目指せ、国民総株主). The company's core consumer offering is 'KABUAND' (カブアンド), a service platform through which customers can sign contracts for everyday infrastructure such as electricity, gas, mobile phone plans, internet connections, water servers, furusato nozei (hometown tax donations), credit cards, insurance, and travel bookings. Instead of conventional loyalty points, KABUAND rewards customers with 'share exchange tickets' (株引換券) that can be used to apply for shares in KABU & PEACE itself. The company frames this as 'not points, but shares' and says it does not seek to lock customers in, but rather to grow together with customers who are also shareholders. The shares are currently unlisted, and the company states its intention to pursue a stock exchange listing in the future, while noting that listing is not guaranteed and that share values may decline. KABU & PEACE positions itself as a challenger to traditional utility and lifestyle service providers by combining infrastructure services with equity distribution. Its services include electricity and gas switching, mobile carrier choice (Docomo, au, SoftBank), internet line switching, WiFi routers, water servers, furusato nozei, credit cards, insurance, and travel booking through KABU&トラベル. The company has also announced new services such as KABU&メディカル and a 'Minna de Hatsudensho' (everyone's power plant) concept. As of the company profile, KABU & PEACE had capital of 878,699,264 yen and 65 employees (as of July 31, 2026). It has obtained ISMS certification under ISO/IEC 27001:2022+Amd 1:2024 and JIS Q 27001:2025, covering the management and operation of services related to electricity, gas, mobile, internet, water servers, furusato nozei, credit cards, insurance, and rewards. The company reported that its shareholder count surpassed 1 million in June 2026, and that its second-period shareholder count exceeded 820,000 in December 2025, ranking eighth in Japan at that time.

KABU & PEACE Inc. was established on February 9, 2024, in Tokyo, Japan, by entrepreneur Yusaku Maezawa, who serves as representative director and president. The company was founded with the stated goal of addressing what it describes as an overly concentrated ownership of capital in Japan, where only about 30% of the population holds stocks according to its own research. Its mission is encapsulated in the slogan 'Aim for a nation of shareholders' (目指せ、国民総株主). The company's main business is the KABUAND platform, which offers household infrastructure services such as electricity, gas, mobile phone plans, internet connections, water servers, furusato nozei (hometown tax donations), credit cards, insurance, and rewards. Instead of conventional loyalty points, KABUAND gives customers 'share exchange tickets' (株引換券) that can be used to apply for shares in KABU & PEACE. The company describes this as 'not points, but shares' and emphasizes that it does not seek to lock in customers, but rather to grow together with customers who become shareholders. The shares are currently unlisted, and the company has stated its intention to pursue a listing, while cautioning that a listing is not guaranteed and that share values may decline. By December 2025, KABU & PEACE reported that its second-period shareholder count had exceeded 820,000, ranking eighth in Japan at that time. In the same month, it announced the 'Minna de Hatsudensho' (everyone's power plant) concept. In May 2026, it launched new services KABU&トラベル (travel booking) and KABU&メディカル (medical service). By June 2026, the company announced that its shareholder count had surpassed 1 million. As of its company profile, KABU & PEACE had capital of 878,699,264 yen and 65 employees (as of July 31, 2026). It has obtained ISMS certification under ISO/IEC 27001:2022+Amd 1:2024 and JIS Q 27001:2025, with the certification scope covering the management and operation of services related to electricity, gas, mobile, internet, water servers, furusato nozei, credit cards, insurance, and rewards. The company is headquartered in Toranomon, Minato-ku, Tokyo.

• KABU & PEACE Inc. established in Tokyo, Japan.

• Second-period shareholders of KABUAND born; shareholder count exceeds 820,000, ranking 8th in Japan.

• KABUAND 'Minna de Hatsudensho' (everyone's power plant) concept announced.

• New service 'KABU&トラベル' launched.

• New service 'KABU&メディカル' launched.

• ISMS certification (ISO/IEC 27001:2022+Amd 1:2024, JIS Q 27001:2025) registered.

• KABUAND shareholder count surpasses 1 million.

A challenger brand that distributes shares instead of points to customers of everyday infrastructure services, aiming to democratize capitalism and create a 'nation of shareholders'.

• KABUAND electricity

  Electricity service that maintains the same quality and safety as current providers, with no need to cancel existing contracts.

• KABUAND gas

  Gas service that maintains the same quality and safety as current providers, with no need to cancel existing contracts.

• KABUAND mobile

  Mobile phone plans allowing choice of Docomo, au, or SoftBank networks while keeping the same device and phone number.

• KABUAND internet

  Internet line switching with no construction required, or effectively free if construction is needed.

• KABUAND WiFi

  WiFi router service that works out of the box without construction.

• KABUAND water server

  A range of water servers including natural water and purifying types.

• KABUAND furusato nozei

  Hometown tax donation service with over 700,000 return gifts, supporting the one-stop exception system.

• KABUAND credit card

  Credit card that accumulates shares as you use it, earning share exchange tickets on everyday purchases.

• KABUAND insurance

  Insurance service that matches users with professionals, including pet and car insurance available online.

• KABUAND rewards

  Service that lets users earn share exchange tickets by shopping or downloading apps through the site.

• KABU&トラベル

  Travel booking service for weekend trips and overseas travel, with access to over 700,000 accommodations worldwide.

• KABU&メディカル

  Medical service launched in May 2026.

1. 1株式会社カブ＆ピース - 目指せ､国民総株主kabu-peace.co.jp
2. 2会社概要 | 株式会社カブ＆ピースkabu-peace.co.jp
3. 3KABU & PEACE - Wikidatawikidata.org