K9 Natural

K9 Natural is a New Zealand pet food brand whose stated approach centers on high-meat recipes, minimal processing, and ingredients selected for pet nutrition. Its origin story dates to 2006, when its founder sought better food for a retired police dog. The company describes its founding belief as feeding pets in a way inspired by what they would instinctively eat in nature. The brand’s dog range includes freeze-dried food, canned food, nutritional boosters, and treats. The official site describes its freeze-dried dog food as made with 94% meat and its canned range as complete and balanced wet nutrition made with 94% real meat. A featured canned product, Hoki & Beef Feast, combines beef and organs with wild-caught hoki and other ingredients; the brand describes it as a complete and balanced food with no gelling agents. The brand emphasizes sourcing, traceability, and New Zealand ingredients and production, while also noting that its ingredients and partners come from New Zealand and beyond. K9 Natural’s history includes an early move into freeze-dried pet food and international exports, followed by the launch of the related Feline Natural range for cats in 2011. The official site says the brand became one of the first to craft freeze-dried pet food and the first New Zealand pet food company to export freeze-dried pet food internationally. Today, K9 Natural and Feline Natural are presented together on the official website, with products for dogs and cats. The business reports that it is a Certified B Corporation, a certification it describes as covering social and environmental performance, transparency, and accountability. Ownership, headquarters, and the founder’s name are not established by the supplied evidence.

K9 Natural traces its beginnings to 2006. According to the brand’s account, it was created after its founder wanted to provide better food for a retired police dog. The founding principle was to feed pets with food inspired by their natural diet: high in meat, minimally processed, and without ingredients the brand considers unnecessary. The supplied material does not identify the founder by name. In 2008, K9 Natural says it became one of the first brands to craft freeze-dried pet food. The brand presents the format as a way to preserve benefits associated with raw nutrition while making food easier to serve, more digestible, and palatable. In 2009, it expanded beyond New Zealand: its account describes it as the first New Zealand pet food company to export freeze-dried pet food internationally. In 2011, the company introduced Feline Natural, applying a similar high-meat, species-appropriate approach to cat food. The launch extended the business beyond its original dog-focused identity while retaining its emphasis on natural ingredients, minimal processing, and quality. In 2016, K9 Natural says it introduced high-meat canned recipes for dogs and cats without gelling agents. The brand describes this as a rethinking of wet pet food. The supplied Our Story page begins to describe another development in 2018, titled “More Ways to Feed,” but the available excerpt does not provide details of what was introduced, so no further claim about that event can be made here. The current official site presents K9 Natural alongside Feline Natural and lists dog and cat ranges that include freeze-dried foods, canned foods, boosters, and treats; it also lists pouches for cats. Product messaging continues to emphasize high meat content, purposeful ingredients, and recipes described as minimally processed. For example, the site describes its dog freeze-dried range as containing 94% meat and its canned range as containing 94% real meat. A specific Hoki & Beef Feast canned dog food listing describes a complete and balanced recipe made with beef, organs, and wild-caught hoki, among other ingredients, and states that it contains no gelling agents. The brand also presents its sourcing and business practices as part of its identity. Its website says the food is crafted using ingredients, partners, and processes from New Zealand and beyond, and describes ingredients as ethically sourced and traceable. The company states that K9 Natural and Feline Natural are Certified B Corporations, framing certification as an ongoing commitment to social and environmental performance, transparency, accountability, and continuous improvement. The supplied evidence does not establish the company’s ownership, headquarters, or the founder’s identity.

• 2018

  “More Ways to Feed” milestone mentioned

• 2016

  High-meat canned recipes introduced

• 2011

  Feline Natural launched

• 2009

  International exports

• 2008

  Freeze-dried pet food

• 2006

  K9 Natural founded

Premium pet nutrition centered on high-meat, minimally processed recipes, purposeful ingredients, and sourcing the brand describes as ethical and traceable.

• Freeze-Dried Feasts

  Freeze-dried dog food; the official site describes the range as made with 94% meat.

• Canned Feasts

  Canned dog food described as complete and balanced wet nutrition, with 94% real meat.

• Boosters

  The official site describes freeze-dried Green Tripe boosters for dogs.

• Treats

  The official site describes dog treats made with 100% meat.

• Hoki & Beef Feast Canned Dog Food

  A complete and balanced canned dog food featuring beef, organs, and wild-caught hoki, among other ingredients; the listing states that it has no gelling agents.

1. 1K9 Feline Natural – Premium Natural Pet Foodk9felinenatural.com
2. 2Our Storyk9felinenatural.com
3. 3B Corpk9felinenatural.com
4. 4Hoki & Beef Feast Canned Dog Foodk9felinenatural.com