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Kürzinger Rosenheim

German embossing company producing DIN-verified car licence plates and offering nationwide vehicle registration services.

Last updated September 27, 2026

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Overview

Kürzinger Rosenheim, trading as Autoschilder Kürzinger and legally named Anton Kürzinger GmbH, is a German company based in Rosenheim, Bavaria, that specialises in the embossing and production of car licence plates (Autoschilder) and in vehicle registration services (Zulassungsdienst). According to its official website, the company has been printing DIN-verified KFZ plates since 1987, giving it several decades of experience in the field. Its core business combines the physical manufacture of number plates with the administrative service of registering vehicles on behalf of customers. The company operates a network of branches across Germany. Its website states that it is represented nationwide and that its branches handle various motor-vehicle matters. In most of its branches, customers can not only buy plates but also use the company's registration service, which is offered without the need for an appointment on a daily basis. The service portfolio extends beyond plates and registration to include insurance, with the company offering short-term and export insurance policies. Kürzinger positions itself as a service partner for registration and plates "in your area" (in Ihrer Nähe). Its marketing emphasises individuality and craftsmanship: the website describes the company as a place where creativity and craft meet, producing number plates that are both functional and, in its words, a genuine work of art. Each plate is said to be made with care and precision so that it withstands everyday use and looks good in city or countryside, in any weather and under all conditions. The company also highlights cross-district registration services, meaning it can handle registration matters for neighbouring cities and districts as well. It stresses top customer service delivered by qualified and friendly staff. The brand is therefore best understood as a regional German specialist in vehicle registration and licence-plate production, with a nationwide branch presence, rather than a vehicle manufacturer or a broad automotive group. Ownership and corporate details beyond the legal name Anton Kürzinger GmbH are not disclosed in the available evidence. The company appears to be privately held. Its identity is tied to the Bavarian city of Rosenheim, which appears in the brand name Kürzinger Rosenheim.

History

Kürzinger Rosenheim, legally Anton Kürzinger GmbH, traces its origins to 1987, when, according to its official website, it began printing DIN-verified KFZ (motor vehicle) plates. That starting point places the company among the longer-established specialists in the German licence-plate and registration-service sector. The brand name links it to Rosenheim in Bavaria, where the business is based. Over the decades the company developed from a plate-embossing operation into a broader service partner for motorists. Its website describes 37 years of experience in printing DIN-verified KFZ plates, a statement consistent with a 1987 founding. Alongside plate production, it built up a vehicle registration service (Zulassungsdienst) that handles the paperwork of registering vehicles for customers. This service is offered daily without an appointment in most branches, a convenience that differentiates it from purely administrative registration offices. The company expanded its geographic reach through a branch network. Its website states that it is represented nationwide (bundesweit vertreten) and that its branches are available for various motor-vehicle matters. It also advertises a cross-district registration service (landkreisübergreifendes Zulassungsservice), meaning it can process registrations for neighbouring cities and districts as well, extending its usefulness beyond its home region. Beyond plates and registration, Kürzinger added insurance services, offering short-term and export insurance policies. This broadened its role from a plate supplier to a one-stop service point for drivers needing to get a vehicle legally on the road, particularly in situations such as exporting a car or using it briefly. In its brand communication, the company emphasises craftsmanship and individuality. It presents itself as a place where creativity and craft meet, producing number plates that are functional and, in its words, a genuine work of art. It stresses that each plate is made with care and precision to withstand everyday conditions and to look good in city or countryside, in any weather. It also highlights top customer service from qualified, friendly staff. The available evidence does not detail ownership changes, leadership, or financial history. The company appears to remain a privately held German business centred on Rosenheim, operating under the Anton Kürzinger GmbH legal name and the Autoschilder Kürzinger trading identity.

  • 1987

    Company begins printing DIN-verified KFZ (motor vehicle) plates, according to its official website.

  • Builds a nationwide branch network offering plate sales and vehicle registration services.

  • Adds short-term and export vehicle insurance to its service portfolio.

Products and positioning

Regional German specialist in car licence plate embossing and vehicle registration services, with a nationwide branch network and a craft-oriented, customer-service-focused brand image.

  • DIN-verified car licence plates

    Embossed number plates produced to DIN standards, marketed as durable and individually styled.

  • Vehicle registration service (Zulassungsdienst)

    Daily, appointment-free registration handling in most branches, including cross-district registrations.

  • Short-term and export insurance

    Insurance policies for short-term and export vehicle use.

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