Körber Marketing Experts

Körber Marketing Experts is an Austrian marketing and brand-experience agency operating under the web domain 52-runs.com. The firm positions itself around B2B brand experiences, event dramaturgy and marketing communication, and it is closely associated with the personal brand of Rudolf Körber, who appears as the author behind the agency's 52 RUNS book and podcast. The 52 RUNS project — subtitled 'Durch das erste Jahr Unternehmertum' (Through the First Year of Entrepreneurship) — is a book and podcast that collects honest conversations with entrepreneurs, deliberately focusing on the European middle market, hidden champions and the everyday realities of running, founding or taking over a company rather than on polished media superstars. On the agency side, Körber Marketing Experts produces and stages B2B events and brand experiences for industrial and consumer brands. Documented work includes the online keynote for the Austrian stove manufacturer RIKA Innovative Ofentechnik, produced and broadcast for 2,000 dealers across seven countries during the pandemic, and the 75th-anniversary celebration of RIKA, a family-owned pellet-stove pioneer founded in 1951 in Upper Austria. For that anniversary, the agency worked with Jacqueline Zünd and the RIKA team to create a B2B event at the Scalaria event resort on Lake Wolfgangsee, bringing together dealers, partners, companions and employees from Austria and across Europe, with a dramaturgy designed to make the brand emotionally tangible while looking forward. The agency's public communication mixes client case stories, brand and history themes, and its own entrepreneurial content. Its news pages discuss topics such as 'the most valuable thing about a brand: history', reflecting a positioning that treats brand heritage and storytelling as central marketing assets. The 52 RUNS book and podcast extend this positioning into thought leadership aimed at founders and business owners. Körber Marketing Experts is an Austrian company, privately held, and active in the Austrian and broader European B2B marketing services market. Its work sits at the intersection of event marketing, brand experience, content and strategic brand communication for mid-sized and industrial clients.

Körber Marketing Experts is an Austrian marketing and brand-experience agency that operates online under the domain 52-runs.com. Its public identity is built around two connected strands: agency work for B2B and industrial brands, and the entrepreneurial content brand 52 RUNS, associated with Rudolf Körber. The 52 RUNS strand is documented on the agency's website through the book '52 RUNS – Durch das erste Jahr Unternehmertum' (Through the First Year of Entrepreneurship). The book is presented not as a success formula but as an honest question about what it really means to be an entrepreneur — not in the podcast studio or in a perfect LinkedIn post, but in real life, between decisions that never feel unambiguously right, responsibility that no one sees, doubt, perseverance and the knowledge that failure is sometimes part of it. The conversations in the book are deliberately not heroic journeys and are not conducted with media superstars, but with the middle class that carries the European economy, with hidden talents and hidden champions. The project is accompanied by a podcast of the same name. On the agency side, the documented work includes projects for RIKA Innovative Ofentechnik, an Austrian stove manufacturer. One case describes an 'innovative anniversary with online keynote': an innovative stove manufacturer celebrating a 70-year anniversary during the pandemic, produced and broadcast online for 2,000 dealers in seven nations, with the full keynote also made available on YouTube. Another case describes RIKA's 75th anniversary. RIKA was founded in 1951 as a small locksmith's workshop in Upper Austria and grew into an internationally successful provider of pellet, fireplace and combination stoves, standing for Austrian production culture, quality, design and technological innovation. For the 75th anniversary, Körber Marketing Experts, together with Jacqueline Zünd and the entire RIKA team, realized a B2B event that placed tradition, innovation and personal encounters at the center. The event took place at the exclusive Scalaria event resort on Lake Wolfgangsee and brought together dealers, partners, companions and employees from Austria and across Europe. The agency emphasized a carefully conceived event dramaturgy and strong brand staging, with appreciation for the people who stand for the company and the brand. The agency's news section also addresses broader brand themes, such as 'the most valuable thing about a brand: history', indicating a positioning that treats brand heritage and storytelling as central marketing assets. Across its public communication, Körber Marketing Experts presents itself as a specialist in B2B brand experiences, event dramaturgy and marketing communication for mid-sized and industrial clients in Austria and Europe.

• RIKA, a client of the agency, celebrates its 70th anniversary with an online keynote produced and broadcast for 2,000 dealers in seven nations.

• Körber Marketing Experts realizes RIKA's 75th anniversary B2B event at the Scalaria event resort on Lake Wolfgangsee.

• Publication of the book '52 RUNS – Durch das erste Jahr Unternehmertum' by Rudolf Körber, accompanied by a podcast.

B2B brand-experience and marketing agency focused on event dramaturgy, brand storytelling and entrepreneurial thought leadership for mid-market and industrial clients.

• 52 RUNS book

  A book by Rudolf Körber about the first year of entrepreneurship, based on honest conversations with mid-market entrepreneurs and hidden champions.

• 52 RUNS podcast

  A podcast accompanying the 52 RUNS book project.

• B2B event and brand experience services

  Concept, production and staging of B2B events, keynotes and brand experiences for industrial and consumer brands.

1. 152 RUNS Buch - Körber Marketing Experts52-runs.com
2. 2Das wertvollste einer Marke: Geschichte - Körber Marketing Experts52-runs.com
3. 375 Jahre RIKA: Ein Jubiläum, das Geschichte und Zukunft verbindet - Körber Marketing Experts52-runs.com
4. 4Wikidata Q138799914wikidata.org