Juventus FC
A Turin-based Italian professional football club and one of the most successful and internationally recognized teams in world football.
Last updated October 14, 2026
AI crawler reads
No AI crawler has read this profile since Oct 28, 2026.
Overview
Juventus Football Club, commonly known as Juventus or Juve, is a professional football club based in Turin, Piedmont, Italy. Founded in 1897 by students from the Massimo d'Azeglio Lyceum, it is one of Italy's oldest football institutions and competes in Serie A, the country's top division. The club has played its home matches at Juventus Stadium, now Allianz Stadium, since 2011. Juventus is the most successful club in Italian football by major domestic honours. Its achievements include a record number of Italian league championships, numerous Coppa Italia and Supercoppa Italiana victories, and a sustained presence among Europe's leading clubs. Internationally, Juventus has won two European Cups or UEFA Champions Leagues, a European Cup Winners' Cup, three UEFA Cups, two Intercontinental Cups, two UEFA Super Cups and a UEFA Intertoto Cup. It became the first club to win all three major UEFA men's club competitions and is one of the few clubs to have collected every principal European club trophy. The club's identity is closely associated with its black-and-white striped shirts, the nickname La Vecchia Signora, or “the Old Lady,” and a large domestic and international following. Its principal rivalries include the Derby della Mole against Torino, as well as long-running competitive rivalries with Inter Milan and AC Milan. Juventus has also supplied more players to the Italy national team than any other club, including members of Italy's World Cup-winning squads. The Agnelli family has been connected with Juventus since 1923, when Edoardo Agnelli became president. That relationship helped establish the club as a professionally organized institution and linked it to the wider Fiat and, later, EXOR business sphere. Juventus was listed on the Borsa Italiana in 2001. Its commercial activity extends beyond matchday football to sponsorships, broadcasting and digital media, retail merchandise, stadium operations, youth development, women's football and international brand partnerships. The club's history includes several major cycles of success. It became a dominant force in the 1930s, won major domestic honours again in the post-war period, and rose to European prominence in the late 1970s and 1980s under Giovanni Trapattoni. Marcello Lippi's teams achieved further domestic and European success in the 1990s and early 2000s. The 2006 Calciopoli scandal led to relegation to Serie B and the removal or reassignment of league titles, but Juventus returned to Serie A after one season. From 2012 to 2020 it won nine consecutive Serie A titles, a domestic record, while also reaching the Champions League finals in 2015 and 2017. The club then entered a more difficult competitive and governance period, including board resignations, investigations and sporting sanctions. It won the Coppa Italia in 2024, its first major trophy since 2021, and subsequently began another rebuilding phase.
History
Juventus was established in Turin in late 1897 by students from the Massimo d'Azeglio Lyceum under the name Sport-Club Juventus. It adopted the name Foot-Ball Club Juventus in 1899 and entered the Italian championship in 1900. The club initially wore pink shirts, but adopted black-and-white stripes in the early 1900s after receiving shirts associated with Notts County in England. Juventus won its first Italian championship in 1905. A dispute the following year led president Alfred Dick and other members to leave and establish a new club that became Torino, creating the Derby della Mole. The club's institutional development accelerated in 1923 when Edoardo Agnelli, a senior Fiat figure, became president. Juventus won the 1925–26 championship and then dominated Italian football in the 1930s, taking five consecutive league titles from 1931 to 1935. Several players were also central to Italy's 1934 World Cup victory. After the Second World War, Juventus rebuilt and won league titles in 1950 and 1952. The attacking combination of Giampiero Boniperti, John Charles and Omar Sívori became known as the Magical Trio and helped deliver further domestic success, including the club's first league-and-cup double in 1959–60. Juventus reached ten league titles in 1961 and added another championship in 1967. A new period of dominance began in the 1970s. Under Giovanni Trapattoni, Juventus won domestic titles and the 1977 UEFA Cup, followed by further league success and its first European Cup in 1985. The team featured Paolo Rossi, Michel Platini, Gaetano Scirea and Zbigniew Boniek. The 1985 European Cup final was overshadowed by the Heysel Stadium disaster, in which 39 people died before the match. Juventus later won the 1990 UEFA Cup and the 1993 UEFA Cup, while the early 1990s also saw the arrival of Roberto Baggio. Marcello Lippi's appointment in 1994 began another exceptional cycle. Juventus won the domestic double in 1994–95 and the 1996 Champions League, defeating Ajax on penalties. The club also won the 1996 UEFA Super Cup and Intercontinental Cup, reached Champions League finals in 1997 and 1998, and won the 1999 UEFA Intertoto Cup. After Lippi returned in 2001, Juventus won consecutive league titles in 2001–02 and 2002–03 and reached the 2003 Champions League final. Fabio Capello then led the club to the 2004–05 and 2005–06 league titles. In 2006 Juventus became the central subject of Calciopoli, an investigation into alleged improper influence over referee appointments and related sporting matters. The club was relegated to Serie B, lost its 2004–05 title and saw the 2005–06 title assigned to Inter. A number of prominent players departed, while Alessandro Del Piero, Gianluigi Buffon, Pavel Nedvěd and David Trezeguet remained. Juventus won Serie B in 2006–07 and returned to Serie A. The post-relegation rebuilding period culminated after Andrea Agnelli became president in 2010. The opening of Juventus Stadium in 2011 provided a modern home and a new commercial platform. Under Antonio Conte, Juventus won the 2011–12 league title unbeaten and began nine consecutive Serie A championships. Massimiliano Allegri succeeded Conte in 2014 and extended the run, while also guiding the club to Champions League finals in 2015 and 2017. Juventus signed Cristiano Ronaldo in 2018, won two further league titles and completed its ninth consecutive championship in 2020. The domestic streak ended in 2021 when Inter Milan won Serie A. Andrea Pirlo managed the team for the 2020–21 season, winning the Coppa Italia and Supercoppa Italiana, before Allegri returned. Juventus then experienced weaker sporting results and significant off-field pressure. The board resigned in 2022 amid financial investigations, and the club received sporting penalties connected with financial reporting and transfer-accounting matters. A UEFA settlement resulted in exclusion from European competitions in 2023–24. Juventus won the 2024 Coppa Italia, but Allegri left at the end of that season. The club subsequently entered another managerial and sporting reconstruction phase.
- 2024
Coppa Italia return
[7]Juventus won the Coppa Italia, ending a trophy drought dating to 2021.
- 2018
Ronaldo transfer
[6]Cristiano Ronaldo joined Juventus from Real Madrid.
- 2012
Nine-title era begins
[1]Juventus won Serie A unbeaten and began a record nine-championship sequence.
- 2011
New stadium opens
[4]Juventus moved into its new Turin home, now known as Allianz Stadium.
- 2006
Calciopoli relegation
[2]The club was relegated to Serie B and stripped of a league title following the Calciopoli proceedings.
- 2001
Stock-market listing
[1]Juventus became listed on the Borsa Italiana.
- 1996
Second Champions League title
[1]Juventus defeated Ajax on penalties to win its second European Cup or Champions League.
- 1985
First European Cup
[1]Juventus won the European Cup against Liverpool in Brussels.
- 1977
First major European trophy
[1]Juventus won the UEFA Cup under Giovanni Trapattoni.
- 1931
Start of five-title domestic dynasty
[1]Juventus began five consecutive Italian league championships.
Products and positioning
An elite Italian football institution combining sporting performance, historic prestige, global fan engagement and premium sports-entertainment commerce.
Professional football · 1897
Men's first team
Juventus's flagship competitive operation, representing the club in Serie A, the Coppa Italia, the Supercoppa Italiana and, when qualified, UEFA competitions. The men's team is the primary vehicle for the club's sporting identity, media rights, sponsorship inventory and international fan engagement.
Women's football
Women's first team
The women's team extends the Juventus brand into elite women's football and domestic and European competition. It forms part of the club's broader professional sporting structure alongside the men's side and youth teams.
Player development
Juventus Next Gen
The club's reserve-team pathway provides senior competitive football for developing players and helps connect the youth academy with the first team. It is part of Juventus's strategy for cultivating and evaluating talent within its own sporting system.
Football academy
Juventus youth academy
The youth sector trains players across age groups and supplies a long-term development pathway. It supports the club's sporting identity and has historically contributed players to Juventus and the Italy national team.
Licensed products
Official merchandise
Official shirts, training apparel, fashion items, accessories and other licensed products translate Juventus's visual identity into retail and e-commerce offerings for supporters in Italy and international markets.
Controversies
2022
Financial reporting and capital-gains investigations
Italian authorities and sporting bodies investigated Juventus over accounting, transfer-related capital gains and financial reporting matters. The investigations contributed to the resignation of the board and later sporting penalties.
2006
Calciopoli
Juventus was implicated in an Italian football investigation concerning alleged improper relationships and influence involving refereeing appointments. Sporting consequences included relegation to Serie B, removal of the 2004–05 title and reassignment of the 2005–06 title.
Brand decisions
2023
UEFA settlement and withdrawal from European competitionOtherBackground
The decision followed domestic financial-related proceedings and UEFA scrutiny.
Action taken
Juventus accepted a settlement that led to its absence from European competitions in the 2023–24 season.
Aftermath
The club concentrated on domestic competition while continuing its sporting and governance rebuilding process.
2018
Cristiano Ronaldo signingProduct launchBackground
Juventus pursued a globally prominent player to strengthen its sporting profile and international commercial reach.
Action taken
The club signed Cristiano Ronaldo from Real Madrid.
Aftermath
The transfer increased global attention around Juventus, although the club did not win another Champions League title during his tenure.
2011
Move to a purpose-built stadiumStrategyBackground
The club sought to modernize its matchday infrastructure and strengthen direct commercial control over stadium operations.
Action taken
Juventus opened a new stadium in Turin, replacing the Stadio delle Alpi as its home venue.
Aftermath
The venue became a central part of Juventus's matchday, hospitality, sponsorship and brand strategy.
Sources7 sources
Cite this profile: Cite the canonical profile. /brand-wiki/juventus-fc · Editorial policy · How profiles are compiled