Just Eat Takeaway

Corporate brand

Just Eat Takeaway is a Dutch multinational online food-ordering and delivery group operating consumer platforms that connect restaurants, couriers and customers.

Last updated August 31, 2026

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Overview

Just Eat Takeaway.com is a Netherlands-based online food-ordering and delivery group whose platforms allow customers to browse restaurant menus, place orders and arrange delivery or collection through websites and mobile applications. The company began in 2000 as Thuisbezorgd.nl, founded by Jitse Groen after he encountered difficulties ordering food online. Groen initially considered building a broader online marketplace for consumer goods, but restaurant delivery generated the clearest demand, leading the company to concentrate on food ordering. The business grew gradually during its early years and benefited from the wider adoption of broadband internet in the early 2000s. It later expanded beyond the Netherlands through acquisitions, investments and the development of locally recognizable operating brands. The corporate identity Takeaway.com became prominent as the group entered additional European markets. Its portfolio has included Takeaway.com, Thuisbezorgd.nl, Lieferando, Pyszne.pl, 10bis in Israel, SkipTheDishes in Canada, and Menulog in Australia and New Zealand. Depending on the market, orders may be fulfilled by restaurants using their own drivers or by couriers coordinated through the platform. The company obtained institutional funding in the 2010s, completed an initial public offering in 2016 and pursued an acquisition-led international strategy. Important transactions included the purchase of Israeli platform 10bis, the acquisition of German delivery businesses from Delivery Hero, and the merger with Just Eat. The Just Eat transaction substantially increased the group's geographic reach and created the current Just Eat Takeaway identity. Regulatory review in the United Kingdom required the two businesses to remain operationally separate until approval was granted in April 2020. Just Eat Takeaway subsequently expanded into the United States by acquiring Grubhub in an all-stock transaction announced in 2020. The deal was intended to create a larger international food-delivery group, but Grubhub later became a significant strategic and financial burden as competition, delivery economics and investor expectations changed. In 2022, Just Eat Takeaway sold its stake in Brazilian and Colombian platform iFood to Prosus for €1.8 billion. In 2024, it agreed to sell Grubhub to Wonder Group for $650 million, a major reduction from the value attributed to the acquisition when the transaction was announced. The group has also reshaped its geographic footprint. It exited Norway and Portugal in 2022 and discontinued operations in Romania the same year. It has used different local brands and business models rather than imposing a single universal consumer name in every country. In Europe, Lieferando and Thuisbezorgd.nl are particularly important market-facing brands, while SkipTheDishes and Menulog provide local identities in Canada and Australia. Just Eat Takeaway became a major sports and brand-marketing sponsor through its UEFA partnership, including sponsorship of men's and women's club competitions. The company was listed in London and Amsterdam for part of its independent corporate history, but announced the removal of its London listing in 2024, citing limited liquidity and administrative costs. Prosus announced a €4.1 billion offer in February 2025 and completed the acquisition in October 2025. The transaction ended Just Eat Takeaway's period as an independent public company and placed it within Prosus's broader technology and food-delivery investment portfolio. Founder and long-serving chief executive Jitse Groen announced that he would leave the CEO role on 1 January 2026, with Roberto Gandolfo designated as his successor.

History

Just Eat Takeaway traces its origins to Thuisbezorgd.nl, established in the Netherlands in 2000 by Jitse Groen. The idea arose from the practical difficulty of finding restaurant menus and placing food orders online. Although Groen initially imagined a broader consumer-goods service, food ordering proved to be the strongest opportunity. Early growth was slow; co-founder Ruben Eilander left in 2002, and Groen later described relying on student loans while developing the company. Wider broadband adoption around 2003 helped online ordering become more viable, and Groen left his studies to work full-time on the business. The company developed from a Dutch ordering website into a wider European marketplace. It accepted Bitcoin for a period beginning in 2013 and raised significant venture funding, including a €13 million investment from Prime Ventures in 2012 and a €74 million Series B round led by Macquarie Capital and Prime Ventures in 2014. It listed publicly in 2016, raising €328 million at an initial valuation of approximately €993 million. During this period, the group increasingly used the Takeaway.com identity in international markets. It left the United Kingdom in 2016, selling its customer portfolio there to Just Eat, a decision that preceded the companies' eventual combination. International expansion continued through acquisitions. Takeaway.com acquired Vietnammm.com in 2013, although its interest in the Vietnamese business was later sold to Woowa Brothers in 2019. Pizza.be in Belgium was rebranded as Takeaway.com in 2017. The company bought Israeli ordering service 10bis and Bulgarian platform BGmenu.com in 2018, and acquired Lieferheld, Pizza.de and Foodora's German operations from Delivery Hero in 2019. These transactions expanded its local customer bases and strengthened its position in several European markets. In 2019, Takeaway.com proposed acquiring Just Eat. Just Eat shareholders approved the deal in January 2020, and the transaction made Just Eat a subsidiary in February. The UK Competition and Markets Authority temporarily required the businesses to remain separate while it examined the merger, but granted unconditional clearance on 23 April 2020. The combined company adopted the Just Eat Takeaway name and operated a portfolio of market-specific brands rather than immediately replacing every local identity. The group then pursued a major US expansion. In 2020 it announced the acquisition of Grubhub in an all-stock transaction. The deal closed amid intense competition in food delivery, and the US business later attracted investor pressure for a sale or other strategic solution. In parallel, the company sold its stake in iFood to Prosus in 2022 for €1.8 billion. It acquired Slovakia's Bistro.sk in 2021, while exiting Norway and Portugal in April 2022 and Romania in June 2022. Brand-building became an important part of the post-merger strategy. In 2021, Just Eat Takeaway became a sponsor of UEFA men's and women's club competitions, extending an earlier relationship connected with UEFA Euro 2020. The sponsorship associated the platform with major European sporting events and supported awareness of its consumer brands. The company later narrowed its strategic scope. It agreed in 2024 to sell Grubhub to Wonder Group for $650 million, a substantial decline from the value associated with the 2020 acquisition announcement. It also announced the delisting of its London shares, leaving Amsterdam as its remaining public-market venue before the later takeover. Prosus announced a €4.1 billion acquisition offer in February 2025 and completed the purchase in October 2025. Just Eat Takeaway consequently ceased to be an independent public company and became part of Prosus's technology and food-delivery portfolio. Groen announced his departure as CEO effective 1 January 2026, with Roberto Gandolfo selected to succeed him. The company also announced an intention to stop operating in Bulgaria from 15 September 2026.

2025
Prosus acquisition completed
[1]Just Eat Takeaway.comen.wikipedia.org
Prosus completes its acquisition of Just Eat Takeaway, taking the company private.
2024
Grubhub sale agreed
[1]Just Eat Takeaway.comen.wikipedia.org
Just Eat Takeaway agrees to sell Grubhub to Wonder Group for $650 million.
2022
iFood stake sold
[1]Just Eat Takeaway.comen.wikipedia.org
The company sells its stake in iFood to Prosus for €1.8 billion.
2021
UEFA partnership begins
[1]Just Eat Takeaway.comen.wikipedia.org
The company becomes a sponsor of UEFA men's and women's club competitions.
2020
Just Eat merger
[1]Just Eat Takeaway.comen.wikipedia.org
Takeaway.com completes its acquisition of Just Eat after UK regulatory clearance and forms the Just Eat Takeaway group.
2020
Grubhub acquisition announced
[1]Just Eat Takeaway.comen.wikipedia.org
Just Eat Takeaway announces an all-stock transaction to acquire US platform Grubhub.
2019
German expansion through Delivery Hero assets
[1]Just Eat Takeaway.comen.wikipedia.org
Takeaway.com acquires Lieferheld, Pizza.de and Foodora's German operations.
2018
Acquisition of 10bis and BGmenu.com
[1]Just Eat Takeaway.comen.wikipedia.org
The company expands in Israel and southeastern Europe through acquisitions.
2016
Initial public offering
[1]Just Eat Takeaway.comen.wikipedia.org
Takeaway.com completes an IPO that raises €328 million and values the company at approximately €993 million.
2012
Prime Ventures invests in the company
[1]Just Eat Takeaway.comen.wikipedia.org
The business receives a €13 million investment from Prime Ventures.
2000
Thuisbezorgd.nl is founded
[1]Just Eat Takeaway.comen.wikipedia.org
Jitse Groen establishes the Dutch online food-ordering business that later develops into Just Eat Takeaway.

Products and positioning

A multi-market digital food marketplace combining restaurant discovery, online ordering, delivery coordination and takeaway collection. The group positions its country-specific platforms as convenient, broad-selection services connecting consumers with local and chain restaurants.

Online food ordering and delivery platform · 2000
Thuisbezorgd.nl
The original Dutch consumer-facing platform and one of the group's principal local brands. It enables customers to search restaurant menus, place delivery or collection orders and receive order-status information through digital channels.
Online food ordering and delivery platform
Lieferando
The group's German consumer brand, strengthened through the acquisition of Lieferheld, Pizza.de and Foodora's German operations. It provides restaurant discovery, ordering, delivery and takeaway services in Germany.
Online food ordering and delivery platform
Pyszne.pl
A Polish food-ordering brand in the Just Eat Takeaway portfolio. Its service connects consumers with restaurants and supports digital ordering for delivery and collection.
Online food ordering and employee meal platform
10bis
An Israeli ordering service acquired by Takeaway.com in 2018. The platform serves restaurant ordering and meal-related use cases in Israel and is known locally under its 10bis identity.
Online food ordering and delivery platform
SkipTheDishes
A Canadian delivery marketplace acquired through the Just Eat combination. It connects customers with restaurants and delivery services under a locally established Canadian brand.
Online food ordering and delivery platform
Menulog
An Australian food-ordering brand acquired through the Just Eat transaction. It provides restaurant ordering and delivery services in Australia and has also operated in New Zealand.
Online food ordering and delivery platform
Grubhub
The US delivery business acquired in 2021 and later sold to Wonder Group. It was a major expansion outside Just Eat Takeaway's European base but was subsequently divested as the group reassessed its geographic and capital priorities.

Marketing campaigns

2021UEFA sponsorship
Europe
Just Eat Takeaway became a sponsor of UEFA men's and women's club competitions, using football sponsorship to increase visibility for its consumer platforms across Europe.
Outcome. Established a broad sports-marketing association for the Just Eat Takeaway and local-market brands.
Source

Brand decisions

2025
Acquisition by ProsusM&A
Background
Prosus sought to consolidate its position in the international food-delivery sector and expand its technology investment portfolio.
Action taken
Prosus made a €4.1 billion offer and completed the acquisition in October 2025.
Aftermath
Just Eat Takeaway ceased to operate as an independent public company.
Acquisition offer value. €4.1 billion (2025)
Source
2024
Sale of GrubhubM&A
Background
Investor pressure and the performance of the US operation led the group to consider strategic alternatives for Grubhub.
Action taken
Just Eat Takeaway agreed to sell Grubhub to Wonder Group.
Aftermath
The transaction reduced the group's direct exposure to the US food-delivery market.
Sale consideration. $7.3 billion transaction value at acquisition announcement → $650 million sale price (2024)
Source
2022
Withdrawal from selected marketsStrategy
Background
The group reviewed its geographic footprint and concentrated resources on markets with stronger strategic potential.
Action taken
It exited Norway and Portugal in April and discontinued operations in Romania in June.
Aftermath
The company operated in a more focused set of markets.
Source
2020
Acquisition of GrubhubM&A
Background
The company pursued entry into the United States and sought greater scale in international food delivery.
Action taken
Just Eat Takeaway announced an all-stock acquisition of Grubhub.
Aftermath
The US business was later reviewed for sale and ultimately divested to Wonder Group.
Transaction value at announcement. $7.3 billion (2020 announcement)
Source
2019
Proposal to acquire Just EatM&A
Background
Takeaway.com sought to combine with UK-based competitor Just Eat and create a larger international food-delivery group.
Action taken
Takeaway.com proposed and subsequently completed the acquisition after shareholder approval and UK regulatory clearance.
Aftermath
The combined company adopted the Just Eat Takeaway identity and inherited a broader portfolio of local brands.
Source
2016
Initial public offeringOther
Background
Takeaway.com sought public-market capital to support expansion and establish a wider investor base.
Action taken
The company raised €328 million through an IPO and began public trading.
Aftermath
The IPO provided funding for subsequent acquisitions and international growth.
IPO proceeds. €328 million raised (2016)
Source

Recent events

2025
Prosus agrees to acquire Just Eat Takeaway[1]Just Eat Takeaway.comen.wikipedia.org
M&A
Prosus announced a €4.1 billion offer for Just Eat Takeaway and completed the transaction in October 2025.
2025
Founder Jitse Groen announces CEO succession[1]Just Eat Takeaway.comen.wikipedia.org
Leadership change
Jitse Groen announced that he would step down as chief executive on 1 January 2026, with Roberto Gandolfo named as his successor.
2025
Prosus announces bid for Just Eat Takeaway.com[1]Just Eat Takeaway.comen.wikipedia.org
M&A
Prosus announced a proposed acquisition of Just Eat Takeaway.com at an indicated value of approximately €4.1 billion.
2025
Prosus completes acquisition of Just Eat Takeaway.com[1]Just Eat Takeaway.comen.wikipedia.org
M&A
The transaction was completed in October 2025, ending Just Eat Takeaway.com’s status as an independent public company.
2024
Just Eat Takeaway agrees to sell Grubhub to Wonder[1]Just Eat Takeaway.comen.wikipedia.org
M&A
The group announced the sale of Grubhub to Wonder Group for $650 million after reviewing strategic alternatives for the US business.
2024
Just Eat Takeaway announces London delisting[1]Just Eat Takeaway.comen.wikipedia.org
Other
The company announced plans to remove its London Stock Exchange listing, citing low trading liquidity and the administrative burden of maintaining the listing.
2024
Just Eat Takeaway.com announces Grubhub sale[1]Just Eat Takeaway.comen.wikipedia.org
M&A
The company confirmed an agreement to sell Grubhub to Wonder Group for $650 million, following investor pressure to consider a full or partial disposal.
2024
London Stock Exchange delisting announced[1]Just Eat Takeaway.comen.wikipedia.org
Other
Just Eat Takeaway.com announced plans to remove its shares from the London Stock Exchange, citing low liquidity and the administrative burden of maintaining the listing.
2022
Just Eat Takeaway sells iFood stake to Prosus[1]Just Eat Takeaway.comen.wikipedia.org
M&A
The company completed the sale of its 33% interest in iFood to Prosus for €1.8 billion.
2022
Just Eat Takeaway.com sells iFood stake to Prosus[1]Just Eat Takeaway.comen.wikipedia.org
M&A
The company completed the sale of its 33% interest in iFood to Prosus for €1.8 billion.

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