Jibek Joly TV

Jibek Joly TV is a Kazakhstan-based television channel operated within the state TV and Radio Complex of the President of the Republic of Kazakhstan. Its name refers to the historic Silk Road, reflecting the channel’s emphasis on Kazakhstan’s culture, history, geography, traditions, tourism and international identity. The domestic service broadcasts under the Jibek Joly name, while the international service operates as Silk Way. The channel began broadcasting on 25 October 2002 as CaspioNet. It later adopted the name Kazakh TV in 2012 and was subsequently known as Qazaq TV before its September 2022 rebranding. The rebrand divided the service’s presentation into Jibek Joly for domestic broadcasting and Silk Way for foreign audiences. The channel is distinct from a conventional commercial network: its programming combines news and analysis with cultural documentaries, educational material, entertainment, films, series and animation dubbed into Kazakh. Jibek Joly broadcasts continuously in Kazakh and Russian for its domestic audience. Its international Silk Way service has used a broader multilingual model, including Kazakh, Russian, English, Kyrgyz, Uzbek and Turkish language tracks or programming. Multilingual expansion began with the addition of English and continued with Kyrgyz and Uzbek services in 2018. The format is intended to make Kazakhstan-related content accessible to viewers in neighboring states and to international audiences. The network’s schedule includes daily news and analytical programs, political discussion, cultural features, music, comedy, late-night entertainment, documentaries and programs about life in Kazakhstan. Named projects include Jana Uaqyt, Novoye Vremya, Ana Bolghym Keledi, Jana Tungi Studiya, Sheteldegi Qazaq Balalary, Qandastar, Outdoor Central Asia, Welcome to Kazakhstan, My Day in Kazakhstan, Kazakh Brand, Searching for Mystery and Ken dala. Later additions include Focus Vnimaniya, Uade, Markhabat, JJ Talk and Bizdin Dariger. The channel also carries domestic films, selected international films, television series and animated content dubbed into Kazakh. More than half of Jibek Joly’s domestic programming is described as locally produced. Silk Way presents Kazakhstan-focused material to an international audience and has been distributed by satellite across numerous countries and regions. Its subject areas include national culture, historical memory, Central Asian affairs, tourism and investment opportunities, alongside current news. Silk Way Cinema provides a related film and television offering, including educational, documentary, music, comedy and Kazakhfilm-related content. The channel moved to the Kazmedia Ortalygy media center in Astana in 2012 and adopted high-definition, 16:9 broadcasting. Since April 2022 it has belonged to the reorganized presidential TV and radio complex. The network is directed by Raushan Zhanabergenovna Kazhibayeva. In 2023 and 2024 it continued expanding its analytical and English-language output, including the English-language New Time program and the special-report format Reporter with President.

Jibek Joly TV originated as CaspioNet, beginning service on 25 October 2002 as a Kazakhstan-oriented international television project. The channel’s mission developed around presenting the country’s culture, history, natural environment and contemporary life to audiences inside and outside Kazakhstan. Its programming has consequently combined current affairs with documentary, educational, cultural and entertainment formats rather than operating solely as a conventional news service. On 1 September 2012 the channel changed its name to Kazakh TV. In the same year, on the occasion of its tenth anniversary, production and broadcasting moved to the new Kazmedia Ortalygy media center in Astana. The move was accompanied by high-definition production and a 16:9 presentation format. The service later became associated with the Qazaq TV name before a major brand restructuring in 2022. The channel progressively expanded its language offering. By November 2017 it had adopted multilingual broadcasting with Kazakh, Russian and English soundtracks. Kyrgyz was added in May 2018, followed by Uzbek in November of the same year. This approach supported the international service’s role as a vehicle for Kazakhstan-related programming aimed at audiences across Central Asia and beyond. The international service has also used Turkish-language content or tracks in its broader multilingual structure. From 1 April 2022, the channel became part of the structure of the non-commercial joint-stock organization known as the TV and Radio Complex of the President of the Republic of Kazakhstan. On 1 September 2022, at midnight, Qazaq TV was rebranded into two related identities: Jibek Joly for domestic broadcasting and Silk Way for foreign broadcasting. The new name invokes the Silk Road and positions the network as a cultural and informational bridge between Kazakhstan, Central Asia and international viewers. Since the rebrand, domestic programming has included daily news, analysis and political discussion alongside family entertainment. Programs such as Jana Uaqyt and Novoye Vremya address current affairs, while Ana Bolghym Keledi, music projects associated with Qaraqat Abildina and Qydyrali Bolmanov, and Jana Tungi Studiya with Nurlan Qoyanbayev represent the entertainment side of the schedule. Documentary projects such as Sheteldegi Qazaq Balalary and Qandastar examine Kazakh communities and identity, while other productions cover national history, customs, tourism and contemporary society. The international Silk Way service has presented more than forty information and cultural programs, including Outdoor Central Asia, Welcome to Kazakhstan, My Day in Kazakhstan, Kazakh Brand, Searching for Mystery and Ken dala. Its editorial themes include culture, traditions, history, travel, investment and Central Asian affairs. The service has been distributed by satellite to a large international footprint, including viewers in more than ten countries through the related Silk Way Cinema offering. Silk Way Cinema carries documentaries, educational programming, music, comedy, film and archive material from Kazakhstan’s television sector and Kazakhfilm. In September 2023, the network added further analytical and talk-show programming, including Focus Vnimaniya, Uade, Markhabat, JJ Talk and Bizdin Dariger. Silk Way also launched the English-language New Time program, designed to summarize major developments in Kazakhstan and Central Asia. In January 2024 it added Reporter with President, an English-language special-report format focused on presidential foreign travel and visits by world leaders to Kazakhstan. The channel remains active, with Jibek Joly serving domestic viewers and Silk Way extending the brand’s international reach.

• 2024

  Reporter with President introduced

  [1]Jibek Joly TVen.wikipedia.org

  Silk Way launched an English-language special-report program focused on presidential and international diplomatic visits.

• 2023

  Expansion of analytical programming

  [1]Jibek Joly TVen.wikipedia.org

  New analytical, talk-show and educational projects were added, including Focus Vnimaniya, Uade, Markhabat, JJ Talk and Bizdin Dariger.

• 2022

  Joined the presidential TV and radio complex

  [1]Jibek Joly TVen.wikipedia.org

  The channel became part of the TV and Radio Complex of the President of Kazakhstan on 1 April.

• 2022

  Jibek Joly and Silk Way rebrand

  [1]Jibek Joly TVen.wikipedia.org

  Qazaq TV was rebranded as Jibek Joly domestically and Silk Way internationally on 1 September.

• 2018

  Kyrgyz and Uzbek added

  [1]Jibek Joly TVen.wikipedia.org

  Kyrgyz broadcasting began in May and Uzbek broadcasting began in November.

• 2017

  Three-language broadcasting

  [1]Jibek Joly TVen.wikipedia.org

  Kazakh, Russian and English audio tracks were introduced as part of the channel’s multilingual transition.

• 2012

  Renamed Kazakh TV

  [1]Jibek Joly TVen.wikipedia.org

  The channel adopted the Kazakh TV name on 1 September.

• 2012

  Move to Kazmedia Ortalygy

  [1]Jibek Joly TVen.wikipedia.org

  On its tenth anniversary, the channel began operating from Astana’s Kazmedia Ortalygy in HDTV and 16:9 format.

• 2002

  Launch as CaspioNet

  [1]Jibek Joly TVen.wikipedia.org

  The channel began broadcasting on 25 October under the CaspioNet name.

A state-affiliated Kazakhstani television brand combining family entertainment, national cultural storytelling, news and analysis, and multilingual international distribution.

• Domestic television channel · 2022

  Jibek Joly

  The domestic-facing service of the network, broadcasting around the clock primarily in Kazakh and Russian. Its schedule combines news and political analysis with family entertainment, cultural programming, documentaries, domestic films, selected international content and animation dubbed into Kazakh. More than half of its content is described as domestically produced.

• International television channel · 2022

  Silk Way

  The international branch of the network, presenting Kazakhstan and Central Asia through multilingual news, documentaries, cultural features, tourism content and entertainment. It has broadcast in Kazakh, Russian, English, Kyrgyz, Uzbek and Turkish-oriented formats and is distributed by satellite beyond Kazakhstan.

• Film and entertainment channel

  Silk Way Cinema

  A related channel offering films, documentaries, educational features, music projects, comedy and archive programming from Kazakhstan’s television sector and Kazakhfilm. It broadcasts in Kazakh and Russian and is available through satellite distribution in multiple countries.

• English-language news and analysis program · 2023

  New Time

  An English-language Silk Way program launched to cover significant political, economic, cultural and sporting developments in Kazakhstan and Central Asia for international viewers.

• English-language special report · 2024

  Reporter with President

  An English-language reporting format focused on overseas visits by Kazakhstan’s president and visits by foreign leaders to Kazakhstan.

• 2023

  Expand analytical and talk-show outputProduct launch

  Background

  The network continued broadening its schedule after the 2022 rebrand.

  Action taken

  It introduced or promoted programs including Focus Vnimaniya, Uade, Markhabat, JJ Talk and Bizdin Dariger.

  Aftermath

  The schedule gained additional political, social, conversational and educational formats.

  Source

• 2022

  Separate domestic and international brand identitiesStrategy

  Background

  The former Qazaq TV service was repositioned for domestic and foreign audiences under a name associated with the Silk Road.

  Action taken

  The service was rebranded as Jibek Joly for domestic broadcasting and Silk Way for foreign broadcasting.

  Aftermath

  The two-name structure clarified the network’s domestic role and international cultural-diplomacy function.

  Source

• 2017

  Adopt multilingual broadcastingStrategy

  Background

  The international service sought to make Kazakhstan-related programming accessible to audiences using different languages.

  Action taken

  Kazakh, Russian and English audio tracks were introduced, followed by Kyrgyz and Uzbek in 2018.

  Aftermath

  The network strengthened its role as an international cultural and information channel for Central Asia and other markets.

  Source

• 2012

  Move to a modern high-definition production centerStrategy

  Background

  The channel marked its tenth anniversary while modernizing its technical and production infrastructure.

  Action taken

  Operations moved to Kazmedia Ortalygy in Astana, with HDTV and 16:9 broadcasting.

  Aftermath

  The move established a more modern production base for the channel’s subsequent development.

  Source

1. 1Jibek Joly TVen.wikipedia.org
2. 2Official Jibek Joly TV websitejjtv.kz