Janji Jiwa
Janji Jiwa is an Indonesian coffee-shop and beverage brand known for coffee drinks and a takeaway-oriented retail model.
Last updated September 25, 2026
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Overview
Janji Jiwa is an Indonesian coffee brand operating a coffee-shop and beverage retail business. The brand is associated with Jiwa Group and is commonly described as having begun in 2018 under founder Billy Kurniawan. Its business centers on prepared coffee and other drinks sold through branded outlets and takeaway-oriented service. Coffee is the core of the offer: the supplied evidence identifies espresso, roasted coffee, and coffee beans. Janji Jiwa is also associated with broader café-style beverage choices. Its retail model and Indonesian identity place it in the country’s modern branded coffee market, where outlets serve customers seeking prepared drinks for takeaway as well as café purchases. The brand’s official website is janjijiwa.id. Public descriptions associate its operations with Indonesia and Jiwa Group. The available evidence does not establish detailed current ownership arrangements, outlet counts, international reach, named executives beyond the founder, or a complete product catalogue; those details are therefore not specified here.
History
Janji Jiwa emerged in Indonesia as a branded coffee retailer associated with Jiwa Group. Public descriptions commonly date its founding to 2018 and identify Billy Kurniawan as its founder. The brand developed around the sale of prepared coffee drinks through branded retail outlets, serving a market in which takeaway coffee and café-style beverage purchases have become familiar consumer occasions. Coffee forms the center of the brand’s offer. The supplied evidence lists espresso, roasted coffee, and coffee beans, indicating both ready-to-drink café products and coffee sold as a bean product. The evidence does not provide a dated account of individual product launches, nor does it identify the precise dates of store openings or geographic expansions, so those milestones cannot be stated reliably here. Janji Jiwa is associated with Jiwa Group and operates in the Indonesian market. Its official website provides the brand’s online presence. Although secondary public descriptions characterize it as a sizable Indonesian coffee chain, the evidence supplied for this dossier does not establish a current outlet count, a full list of operating regions, or verified overseas operations. No dated ownership change, stock listing, leadership succession, major acquisition, or brand-wide restructuring is established by the available material. The brand remains active in public descriptions as a coffee and beverage business. Beyond the founding account and general product categories, a detailed chronology of its development would require additional reliable source material. Accordingly, this history distinguishes the commonly reported founding background from details that are not evidenced in the supplied source.
- 2018
Janji Jiwa is founded in Indonesia
Products and positioning
An Indonesian branded coffee retailer focused on prepared drinks and takeaway-oriented service.
Espresso-based coffee
Coffee drinks are central to the brand; the supplied evidence specifically mentions espresso.
Roasted coffee and coffee beans
The supplied evidence mentions roasted coffee and coffee beans.
Sources1 sources
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