James Allen
Online diamond and jewelry retailer known for high-definition 360-degree diamond imagery.
Last updated August 20, 2026
Overview
James Allen is an American online diamond and jewelry retailer founded in 2006, known for high-definition 360-degree diamond imagery and custom jewelry. Acquired by Signet Jewelers in 2017.
Products and positioning
premium online diamond retailer with technology-driven shopping experience
Product categories. diamonds · engagement rings · jewelry
Flagship businesses
- 360-degree diamond viewing
- custom ring design
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