Jacques Marie Mage

Jacques Marie Mage, commonly abbreviated as JMM, is a luxury eyewear brand founded by designer Jérôme Mage in 2014. The company makes optical frames and sunglasses in deliberately limited quantities, positioning scarcity, material quality, and detailed craft production as central parts of its identity. Rather than following the minimalist and lightweight styling that dominated much of the mainstream eyewear market when the brand launched, JMM became associated with thick, highly sculpted silhouettes and a visually assertive interpretation of vintage-inspired eyewear. Mage had previously worked on eyewear design for brands in Southern California. That experience informed the creation of Jacques Marie Mage, whose first collection arrived in 2015. One of its early and recognizable models was the DEALAN, a substantial frame with a shape broadly related to the Wayfarer tradition. The model was made with plant-based acetate and drew inspiration from the glasses worn by Bob Dylan during the 1960s. This approach established several recurring elements of the brand’s design language: references to cultural figures, strong frame geometry, carefully selected materials, and a modern interpretation of historical styles. JMM’s frames are designed in the United States and produced by specialist ateliers in Japan and Italy. The production process is described as taking approximately 18 months and involving around 300 steps. The brand uses Japanese materials including Takiron acetate and beta titanium, while selected models incorporate decorative details such as precious-stone inlays, 18-karat-gold filigree, and sterling-silver accents. Production is intentionally restricted, with individual designs made in small serialized batches and generally limited to no more than 500 pairs per design. This manufacturing model supports the brand’s premium positioning and gives particular colorways and editions a collectible character. Collaboration has been an important part of JMM’s product and communications strategy. In 2019, the brand worked with the Hunter S. Thompson Estate on a limited-edition aviator inspired by the journalist’s distinctive eyewear, under license from the Gonzo Foundation. Later collaborations involved actor and musician Jeff Goldblum, actor Jeremy Strong, fashion editor George Cortina, designer Olivier Theyskens, actor Kate Bosworth, and the label Enfants Riches Déprimés. The George Cortina partnership reached a third collaboration in 2024, accompanied by a campaign featuring Duke Nicholson, Devon Lee Carlson, Union, and Erin Wasson. The brand’s public profile is built less around mass distribution than around design authorship, cultural associations, and controlled availability. Its products are presented as handmade or highly crafted luxury objects rather than interchangeable optical accessories. JMM’s international presence is reflected in its global customer base and partnerships, although the available reference material does not specify a complete store network, revenue figure, corporate ownership structure, or current executive roster beyond its founder and designer.

Jacques Marie Mage was founded in 2014 by eyewear designer Jérôme Mage. Before establishing the label, Mage worked on eyewear design for brands in Southern California. He created JMM as a specialist luxury brand with a clear emphasis on design-led frames, historical references, and constrained production rather than large-scale volume. The company’s first collection was released in 2015. Its arrival came at a time when much of the mainstream eyewear market was emphasizing thin, minimalist, and relatively unobtrusive frames. JMM instead introduced thick, sculpted silhouettes with a more pronounced visual presence. The DEALAN became one of the early defining models. Its shape drew on the broad visual tradition of the Wayfarer while referencing the glasses worn by Bob Dylan in the 1960s. The model was produced using plant-based acetate, linking the brand’s retro-inspired styling with a deliberate focus on material selection. JMM’s production model is based on small batches and detailed workshop manufacturing. Designs are created in the United States and manufactured by specialist ateliers in Japan and Italy. The brand describes a production process lasting about 18 months and involving approximately 300 steps. Materials include Takiron acetate and beta titanium sourced from Japan. Certain editions add luxury decorative elements, including precious-stone inlays, 18-karat-gold filigree, and sterling-silver components. Individual designs are made in serialized quantities, generally capped at no more than 500 pairs per design. This limits availability and gives individual releases a collectible dimension. The brand has also developed its identity through collaborations connected to music, film, fashion, and cultural history. In 2019, it partnered with the Hunter S. Thompson Estate to produce a limited aviator model inspired by Thompson’s recognizable eyewear. The edition was licensed through the Gonzo Foundation. From the summer of 2021, JMM worked with actor and musician Jeff Goldblum on a three-style collaboration. Goldblum later identified his JMM glasses as among his signature personal style pieces. In 2023, the company worked with actor Jeremy Strong on a custom collection. JMM’s other named collaborators have included fashion designer Olivier Theyskens, actor Kate Bosworth, fashion editor George Cortina, and the fashion label Enfants Riches Déprimés. The Cortina partnership produced a third collaboration in 2024. Its associated campaign featured Duke Nicholson, Devon Lee Carlson, Union, and Erin Wasson, extending the brand’s presentation beyond product imagery into a broader cultural and fashion network. The available reference material presents JMM as an active international luxury eyewear brand, but does not establish its headquarters, ownership structure, revenue, listing status, or a comprehensive current management team. Its defining characteristics remain its United States design base, Japanese and Italian manufacturing, limited serialized runs, elaborate materials, and collaborations that connect eyewear to recognizable cultural figures and fashion communities.

1. 2024Third George Cortina collaboration

   JMM launches its third collaboration with George Cortina and supports it with a campaign featuring several fashion and entertainment figures.

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2. 2023Jeremy Strong custom collection

   JMM works with actor Jeremy Strong on a custom eyewear collection.

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3. 2021Jeff Goldblum collaboration begins

   The company begins a three-style collaboration with actor and musician Jeff Goldblum.

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4. 2019Hunter S. Thompson Estate collaboration

   JMM releases a licensed limited-edition aviator inspired by Hunter S. Thompson’s eyewear.

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5. 2015First collection is released

   The debut collection introduces the brand’s thick, sculpted frame language and includes the DEALAN model.

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6. 2014Jacques Marie Mage is founded

   Eyewear designer Jérôme Mage establishes Jacques Marie Mage.

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Luxury handcrafted eyewear centered on sculptural vintage references, premium materials, cultural collaborations, and serialized limited production.

• DEALANOptical frame2015

  The DEALAN was part of Jacques Marie Mage’s first collection, released in 2015. It is a substantial, Wayfarer-influenced frame associated with the brand’s early move toward thick and sculpted eyewear. Its design references glasses worn by Bob Dylan in the 1960s, while its use of plant-based acetate reflects JMM’s attention to material selection.

• Limited-edition aviatorSunglasses2019

  This limited-edition aviator was developed in 2019 with the Hunter S. Thompson Estate. The design drew inspiration from Thompson’s distinctive eyewear and was released under a license from the Gonzo Foundation. It exemplifies JMM’s practice of combining recognizable cultural references with tightly controlled production.

• Jeff Goldblum collaborationCollaborative eyewear2021

  The Jeff Goldblum partnership began in 2021 and comprised three styles. The collaboration connected JMM’s bold frame design with Goldblum’s personal style and public image. Goldblum later characterized his JMM glasses as among his signature pieces.

• Jeremy Strong custom collectionCollaborative eyewear2023

  In 2023, JMM worked with actor Jeremy Strong on a custom collection. The available reference material does not specify the individual model names, production quantities, or continuing availability of the collection.

• George Cortina collaborationCollaborative eyewear2024

  The George Cortina partnership reached a third collaboration in 2024. It forms part of JMM’s ongoing practice of working with figures from fashion and adjacent creative industries. Specific model names and technical details are not identified in the available reference material.

• 2024George Cortina third collaboration campaign

  International

  The launch campaign for the third George Cortina collaboration featured Duke Nicholson, Devon Lee Carlson, Union, and Erin Wasson.

  Outcome. The campaign reinforced the collaboration’s connection to fashion, streetwear, modeling, and entertainment communities.

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• 2019Hunter S. Thompson Estate limited-edition campaign

  International

  JMM presented a limited-edition aviator inspired by Hunter S. Thompson and developed with the Thompson Estate under a Gonzo Foundation license.

  Outcome. The collaboration expanded JMM’s cultural positioning through an association with a distinctive literary and journalistic figure.

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• 2024Launch the third George Cortina collaborationProduct launch

  The brand had previously developed a recurring relationship with fashion editor George Cortina.

  What changed. JMM released a third Cortina collaboration and promoted it through a campaign featuring Duke Nicholson, Devon Lee Carlson, Union, and Erin Wasson.

  Aftermath. The launch continued JMM’s strategy of linking limited eyewear releases with fashion and cultural communities.

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• 2021Develop a three-style Jeff Goldblum collaborationProduct launch

  JMM used collaborations with recognizable creative figures to communicate its design identity and reach audiences interested in personal style.

  What changed. The company began a three-style collaboration with actor and musician Jeff Goldblum.

  Aftermath. Goldblum continued to associate his public style with the brand, later calling the glasses signature pieces.

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• 2019Release a licensed Hunter S. Thompson-inspired aviatorProduct launch

  Hunter S. Thompson’s distinctive eyewear offered a strong cultural reference for a limited luxury frame.

  What changed. JMM collaborated with the Hunter S. Thompson Estate and released an aviator under license from the Gonzo Foundation.

  Aftermath. The product broadened JMM’s collaboration model into licensed cultural estates.

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• 2015Launch the debut collectionProduct launch

  The new brand needed a collection that expressed its alternative to minimalist mainstream eyewear.

  What changed. JMM released its first collection, including the DEALAN frame in plant-based acetate.

  Aftermath. The collection established the thick, sculpted, vintage-referential design language associated with the label.

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• 2014Adopt a limited-production luxury eyewear modelStrategy

  Jérôme Mage established JMM as a design-led eyewear label during a period when mainstream eyewear often favored minimalist forms and large-scale availability.

  What changed. The brand focused on sculptural frames, specialist manufacturing, premium materials, serialized batches, and cultural collaborations.

  Aftermath. This approach became the foundation of JMM’s luxury and collectible positioning.

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• 2024Third George Cortina collaboration is promoted through a multi-person campaign

  JMM launched its third collaboration with fashion editor George Cortina and promoted it with a campaign featuring Duke Nicholson, Devon Lee Carlson, Union, and Erin Wasson.

  Product launchCampaign
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• 2024Jeff Goldblum identifies Jacques Marie Mage eyewear among his signature pieces

  Goldblum described his Jacques Marie Mage glasses as among his most recognizable personal style items in an autumn 2024 feature.

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• 2023Jacques Marie Mage creates a custom collection with Jeremy Strong

  JMM worked with actor Jeremy Strong on a custom eyewear collection.

  Product launchCampaign
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• 2021JMM begins a three-style collaboration with Jeff Goldblum

  The brand began a collaboration with actor and musician Jeff Goldblum that produced three eyewear styles.

  Product launchCampaign
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• 2019Jacques Marie Mage collaborates with the Hunter S. Thompson Estate

  JMM introduced a limited-edition aviator inspired by Hunter S. Thompson’s eyewear through a collaboration licensed by the Gonzo Foundation.

  Product launchCampaign
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• 2015Jacques Marie Mage launches its first collection

  The brand released its debut eyewear collection, including the DEALAN frame, establishing its thick, sculpted design direction.

  Product launch
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1. Jacques Marie Mage
2. Jacques Marie Mage official website