Ivy Park
Product brand
UnclaimedAn American athleisure and activewear brand founded by Beyoncé and now wholly owned and operated through Parkwood Entertainment.
Last updated August 25, 2026
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Overview
Ivy Park is an American activewear and athleisure brand created by Beyoncé Knowles-Carter. The brand was conceived as a women-focused sportswear line intended to combine performance clothing with fashion, personal expression, and a message of physical and emotional empowerment. Its name refers to Beyoncé’s daughter Blue Ivy and Parkwood Park in Houston, Texas, a place associated with her childhood exercise routines and with the discipline and resilience that shaped her public identity. The business began as a joint venture between Beyoncé and Philip Green, the British retail entrepreneur associated with the Arcadia Group and Topshop. The venture operated through Parkwood Topshop Athletic Ltd. Although an initial launch had been contemplated for 2015, the first Ivy Park collection reached consumers on April 14, 2016 through selected stores and online retailers. The opening range included tops, bottoms, swimwear, accessories, and other workout-oriented garments, positioned between technical sportswear and lifestyle fashion. Beyoncé’s launch communications emphasized women, confidence, discipline, and the idea that athletic identity could extend beyond conventional standards of physical beauty. Ivy Park separated from Topshop after Beyoncé’s Parkwood Entertainment acquired full ownership of the brand from Green in November 2018. The change gave Parkwood control over the label’s intellectual property, creative direction, and future commercial relationships. In April 2019, Beyoncé announced a long-term partnership with Adidas to relaunch and expand Ivy Park globally. The arrangement broadened the product offer to include footwear, performance equipment, and lifestyle apparel, while giving the brand access to Adidas’s international distribution and product-development infrastructure. The Adidas collaboration became the defining commercial phase of Ivy Park. Its first collection, released in January 2020, used coordinated apparel, footwear, and accessories with strong color blocking and a highly visible celebrity-led marketing strategy. The collection sold rapidly through Adidas and selected retail partners, although demand also produced website disruptions, waiting-room complaints, and criticism from shoppers who were unable to purchase items. Subsequent releases developed distinct cultural and visual themes. Drip 2 drew on 1980s aerobics and camp aesthetics; Icy Park combined winter and alpine references with performance fabrics, faux shearling, and terry materials; Ivy Park Rodeo explored Black cowboy history and Western dress; and Halls of Ivy used educational and collegiate imagery, houndstooth, plaid, and neon detailing. In March 2023, Beyoncé and Adidas mutually agreed to end their partnership. Parkwood retained full ownership and control of Ivy Park. The final Adidas-associated collection, Ivy Park Noir, was released in October 2023 around the closing night of Beyoncé’s Renaissance World Tour. The brand therefore moved from a retailer-backed launch, through a major global sportswear collaboration, to a wholly controlled Parkwood property. Its identity remains associated with Beyoncé’s creative direction, inclusive and gender-neutral styling in selected collections, celebrity and cultural marketing, and the blending of performance apparel with music, fashion, and entertainment.
History
Ivy Park originated in 2014 as a partnership between Beyoncé and Philip Green, with Topshop participating through a joint-venture structure known as Parkwood Topshop Athletic Ltd. The line was designed to occupy the space between functional sportswear and fashion-led athleisure. Its proposed 2015 release was delayed, and the first collection was ultimately launched on April 14, 2016. Beyoncé introduced the brand through an Elle magazine feature and the promotional film “Where Is Your Park.” The campaign connected the name and concept to her childhood experiences in Houston, especially the park where she exercised and developed habits of discipline. The initial assortment included workout tops, bottoms, swimwear, and accessories. Rather than presenting athletic clothing solely as technical equipment, Ivy Park framed it as a means of confidence, self-definition, and support for women. The brand’s ownership structure changed in November 2018, when Parkwood Entertainment acquired full ownership from Green. The transaction followed public allegations involving Green, including claims of sexual harassment and racial abuse. With the Topshop relationship ended, Beyoncé had direct control over Ivy Park’s brand strategy and licensing decisions. In April 2019, Ivy Park announced a partnership with Adidas. The agreement relaunched the label on a broader international platform and added footwear, performance gear, and lifestyle products. The first major release arrived in January 2020 and sold out quickly through Adidas and selected retailers. The collaboration’s marketing relied heavily on limited-edition drops, celebrity seeding, strong visual concepts, and Beyoncé’s cultural influence. Demand caused online access problems and generated criticism from customers and resellers. The later Adidas collections each used a separate visual and cultural framework. Drip 2 referenced 1980s aerobics and workout-video culture, while a follow-up Black Pack used a more restricted palette. Icy Park applied winter sports and alpine cues to cozy and performance materials and was supported by frozen promotional installations in New York. Ivy Park Rodeo explored Black cowboy history and Western culture through denim, cow prints, Western accessories, gender-neutral presentation, and inclusive sizing. Halls of Ivy drew on higher education and self-expression, using houndstooth, plaid, neon accents, and a broad assortment of apparel, footwear, and accessories. In March 2023, Ivy Park and Adidas agreed to end their partnership. Beyoncé retained complete ownership and control through Parkwood Entertainment. Ivy Park Noir, released in October 2023, was the final Adidas x Ivy Park collection and was associated with the final night of Beyoncé’s Renaissance World Tour. The brand’s subsequent structure and distribution have not been fully documented in the supplied sources, so its present commercial footprint remains partly unclear.
- 2023
Adidas partnership ends
[1]Beyoncé and Adidas mutually end the relationship, with Parkwood retaining full control of Ivy Park.
- 2020
First Ivy Park x Adidas drop releases
[1]The first collaboration sells rapidly and becomes associated with intense demand and online access problems.
- 2019
Adidas partnership is announced
[1]The collaboration is intended to relaunch Ivy Park and expand the product range and international reach.
- 2018
Parkwood acquires full ownership
[1]Parkwood Entertainment takes total ownership of Ivy Park from Philip Green.
- 2016
First Ivy Park collection launches
[1]The inaugural collection becomes available on April 14 through selected stores and online retailers.
- 2014
Ivy Park is established as a joint venture
[1]Beyoncé and Philip Green form the brand with Topshop involvement through Parkwood Topshop Athletic Ltd.
Products and positioning
Fashion-led activewear that combines performance functionality, athleisure styling, inclusive presentation, and Beyoncé-centered cultural storytelling.
Activewear · 2016
Core Ivy Park activewear
The original line included workout tops, bottoms, swimwear, and accessories. It was designed to function for exercise while also operating as fashion and everyday athleisure, with emphasis on women’s confidence and personal expression.
Collaborative sportswear · 2020
Ivy Park x Adidas
The Adidas-era assortment expanded Ivy Park into footwear, performance gear, lifestyle apparel, and accessories. Collections were released as themed, limited-style drops combining Adidas product expertise with Beyoncé’s creative direction.
Themed apparel and footwear collection · 2021
Ivy Park Rodeo
Released in 2021, Ivy Park Rodeo drew on Black cowboy history and American Western culture. Its range used denim, cow-print treatments, Western accessories, gender-neutral styling, and size-inclusive apparel and footwear.
Themed apparel and accessories collection · 2021
Halls of Ivy
The December 2021 collection used higher-learning and self-expression themes. It included houndstooth and plaid patterns, neon accents, 89 apparel styles, four footwear colorways, and eleven accessories.
Collaborative apparel and footwear collection · 2023
Ivy Park Noir
Ivy Park Noir was released in October 2023 and served as the final Adidas x Ivy Park collection. Its launch coincided with the final night of Beyoncé’s Renaissance World Tour.
Controversies
2019
Dispute over reported Reebok partnership discussions
Reports claimed Beyoncé rejected a potential Reebok relationship because a presentation team lacked diversity. Reebok denied that account and said discussions continued after the reported meeting.
2018
Ownership change following allegations concerning Philip Green
Parkwood acquired Green’s remaining interest after allegations of sexual harassment and racial abuse involving the Topshop-associated co-founder.
2016
Supplier labor-allegation dispute
A report alleged that Ivy Park supplier workers in Sri Lanka were paid exploitative wages. Ivy Park cited inspections, audits, and an ethical-trading program; other reporting disputed the wage comparison used in the original claim.
Marketing campaigns
- 2021Icy Park winter activation
United States
The Icy Park campaign used frozen shoe chests for influencer gifting and temporary ice sculptures in New York locations including Domino Park and Bryant Park.
Outcome. Extended the collection’s alpine theme into physical and social-media marketing.
- 2020Ivy Park x Adidas Drop 1 celebrity seeding
United States · International markets
Orange promotional boxes containing clothing, footwear, or display pieces were sent to celebrities and selected fans before the first Adidas launch.
Outcome. Generated substantial social-media visibility and anticipation before the collection sold out rapidly.
- 2016Where Is Your Park
United States · United Kingdom
A launch film and editorial campaign used Beyoncé’s exercise routine and memories of Houston’s Parkwood Park to explain the brand’s name and emotional foundation.
Outcome. Introduced Ivy Park as a personal, women-focused activewear concept.
Brand decisions
2023
End the Adidas partnershipM&ABackground
Beyoncé and Adidas mutually agreed to discontinue their collaboration.
Action taken
Parkwood retained complete ownership and control of Ivy Park; Ivy Park Noir became the final Adidas-associated collection.
Aftermath
Ivy Park returned to being a wholly controlled Parkwood brand, although later operating details are not established in the supplied sources.
2019
Partner with Adidas for a global relaunchStrategyBackground
After leaving the Topshop relationship, Ivy Park sought a major operating and distribution partner.
Action taken
Beyoncé and Parkwood selected Adidas and planned expansion into footwear, performance products, and lifestyle apparel.
Aftermath
The partnership produced several high-demand themed collections before ending in 2023.
2018
Move Ivy Park under full Parkwood ownershipStrategyBackground
The original Topshop-linked ownership structure was replaced after public allegations involving co-founder Philip Green.
Action taken
Parkwood Entertainment acquired total ownership of the brand.
Aftermath
The change enabled Beyoncé and Parkwood to control Ivy Park’s creative direction and external partnerships directly.
Recent events
Reported
IVY PARK launches denim campaign starring Glynn Turman[2]
IVY PARK launched a campaign for its denim line featuring actor Glynn Turman, who models the clothing in a trailer filmed at his ranch.
- Unconfirmed
Adidas announces Ivy Park collection launch[3]
Adidas said it would start selling a new collection designed with Beyoncé on Jan. 18 as part of a relaunch of the Ivy Park brand.
Sources3 sources
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