ITV Weather

ITV Weather is the weather-forecasting service associated with the United Kingdom's ITV television network. It provides national forecasts for the ITV network alongside regional forecasts tailored to the network's regional news areas. The service is supplied principally by the UK Met Office, while the Channel Islands forecast is supplied by the Jersey Meteorological Department. The national ITV forecast began on 13 February 1989. Its launch marked a change from the earlier arrangement under which individual ITV regional franchise holders were responsible for weather information within their own broadcast territories. The national service was designed to accompany network news bulletins produced by ITN and to provide a consistent forecast presentation across ITV's national schedule, while regional bulletins continued to carry locally relevant information. ITV Weather has traditionally appeared after ITV News and after regional ITV news programmes. Its output has also been integrated into ITV breakfast programming, including Good Morning Britain and its predecessor GMTV, which have operated under separate weather-sponsorship arrangements from the main national service. Weather sponsorship has been a visible part of the brand since the national forecast launched in 1989. The service combines national forecasting with a substantial regional presentation operation. ITV regions use dedicated presenters and regional opt-outs to cover local conditions, warnings and forecasts. Weekend coverage is organised through a number of regional hubs, allowing presenters and production teams to serve multiple sub-regions. These arrangements reflect ITV's historically regional broadcasting structure and its continuing need to distinguish local news coverage from the national forecast. In October 2016, ITV introduced a new graphics package for the national forecast and for ITV plc-owned regional services. The same visual system was also used in weather updates on Good Morning Britain and in regional news output. STV, which operates separately from ITV plc in Scotland, adopted its own graphics treatment rather than using the ITV plc package. Since March 2022, the weekday ITV Weather forecast has generally appeared as a segment within the ITV Evening News and is presented live from the news studio, rather than operating as a separate programme immediately following the bulletin. Other forecasts continue to appear in relevant national, breakfast and regional news contexts. ITV Weather is therefore best understood as a broadcast service and on-air brand rather than a standalone consumer weather company. Its core offering is forecast information delivered through ITV's linear television schedule, supported by the Met Office and regional television teams. Emma Jesson is identified as the service's longest-serving forecaster, having spent approximately three decades associated with ITV Weather.

Before the creation of a national ITV weather service, weather forecasts were largely organised by ITV's regional franchise holders. Each regional broadcaster was responsible for presenting forecasts relevant to its own licence area. This produced a locally oriented system but did not provide a single, uniform national forecast across the ITV network. The national ITV Weather service launched on 13 February 1989. It was scheduled alongside national ITN news bulletins and complemented, rather than immediately replaced, the regional weather arrangements. The launch established a recognisable national weather identity for ITV and created a network-wide platform for forecast sponsorship. Commercial sponsorship has been associated with the national forecast from its first year, although the breakfast forecasts carried on GMTV and later Good Morning Britain have operated under separate sponsorship agreements. Regional weather remained an important part of the service. ITV's regional news areas continued to provide dedicated presenters and local forecasts, with coverage reflecting the network's multiple sub-regions. Over time, weekend operations were consolidated into groups of regional hubs. These hubs have included production arrangements associated with regional programmes such as Calendar, Granada Reports, ITV News Tyne Tees, Lookaround, ITV News Anglia, ITV News Central, ITV News London, ITV News Cymru Wales, ITV News Channel TV, ITV News Meridian and ITV News West Country. Some forecasts have also been produced from ITV facilities in Salford, London and Whiteley, as well as from the Met Office in Exeter. The precise presentation and production arrangements have varied by region and over time. The forecasting itself is provided by the Met Office for the ITV network. The principal exception is the Channel Islands, for which the Jersey Meteorological Department supplies the relevant forecast. This division of responsibilities allows ITV to combine a national scientific forecasting source with regional broadcasting and local presentation. A significant visual refresh took place on 3 October 2016, when ITV introduced new graphics for the national weather forecast and for regional services owned by ITV plc. The graphics were also used in weather updates on Good Morning Britain and in regional news. STV, whose news operation is separate from ITV plc, introduced its own graphics earlier in 2016 rather than adopting the ITV plc design. The role of the forecast within the schedule changed in March 2022. On weekdays, ITV Weather became a segment of the ITV Evening News and was presented live from the news studio. This represented a closer integration of weather coverage with ITV's main news presentation, replacing the more visibly separate positioning that had commonly followed news bulletins. Weather forecasts continued to be supplied across other ITV news and breakfast contexts, as well as through regional opt-outs. The service's on-air history has included a number of presenters, with Emma Jesson recognised in the reference material as the longest-serving forecaster after approximately 30 years with ITV Weather. ITV Weather remains an active broadcast brand centred on national and regional television forecasts rather than an independently operated digital weather platform.

• 2022

  Weekday weather becomes part of ITV Evening News

  [1]ITV Weatheren.wikipedia.org

  From March, the weekday forecast is presented as a live segment within ITV Evening News from the news studio.

• 2016

  ITV introduces a new weather graphics system

  [1]ITV Weatheren.wikipedia.org

  On 3 October, ITV rolls out new graphics for the national forecast and ITV plc-owned regional services, including weather updates on Good Morning Britain.

• 1989

  National ITV Weather launches

  [1]ITV Weatheren.wikipedia.org

  The national ITV forecast begins on 13 February, airing in association with ITN news bulletins and complementing the existing regional forecast system.

• 1989

  National weather sponsorship begins

  [1]ITV Weatheren.wikipedia.org

  Commercial sponsorship is introduced for the national ITV weather service. Breakfast weather on GMTV and later Good Morning Britain follows a separate sponsorship arrangement.

A trusted UK broadcast weather service integrated into ITV's national, regional and breakfast news programming, combining Met Office forecasting with locally focused presentation.

• Television weather forecast · 1989

  National ITV Weather

  The network-wide forecast for viewers across the United Kingdom. It is supplied by the Met Office and is scheduled within ITV's national news and other relevant programming. Since March 2022, the weekday edition has been integrated into ITV Evening News as a live studio segment.

• Regional television weather forecast

  Regional ITV Weather

  Locally focused forecasts shown within ITV regional news services. Dedicated presenters and regional opt-outs cover ITV's sub-regions, with weekend production organised through several regional hubs. The Channel Islands forecast is supplied by the Jersey Meteorological Department.

• Breakfast-programme weather update

  ITV Breakfast Weather

  Weather updates broadcast on Good Morning Britain and previously on GMTV. These updates are part of the ITV weather presentation ecosystem but have historically operated under sponsorship arrangements distinct from the main national ITV Weather forecast.

• 2022

  Integration of weekday weather into ITV Evening NewsStrategy

  Background

  ITV adjusted the position of its weekday national weather forecast within the schedule.

  Action taken

  From March, the weekday forecast was presented live as a segment of ITV Evening News from the news studio.

  Aftermath

  The change made the forecast more closely integrated with the main evening news programme while regional and other scheduled weather updates continued.

  Source

• 2016

  National and regional graphics redesignOther

  Background

  ITV sought to refresh the visual presentation of its national and ITV plc-owned regional weather services.

  Action taken

  A new graphics package was introduced on 3 October for the national forecast, regional services and weather updates on Good Morning Britain.

  Aftermath

  The revised visual identity became part of ITV's weather and regional-news presentation, while STV retained a separate graphics treatment.

  Source

1. 1ITV Weatheren.wikipedia.org