INTO YOU
INTO YOU is a Chinese fashion beauty brand founded on December 31, 2019, known for its Lip Mud and innovative makeup categories.
Last updated September 15, 2026
Overview
INTO YOU is a cutting-edge fashion beauty brand of China, born on December 31, 2019. It is committed to continuous innovation, breaking the single form and content of beauty products on the market, and becoming a pioneer of beauty fashion in the new era. In its early days, continuous research and experimentation laid a solid foundation for the development of new types of Lip Mud, which received great response upon launch. The brand aims to return to the essence of makeup, starting from lip products, innovating makeup categories, and highlighting the beauty of makeup and modern women. Its official online store offers a range of products including Shero Super Matte Lip Cheek Mud, Fairy Wand Liquid Eyeshadow, Air Cushion Blush, Glow Lipstick, Purple Cushion Foundation, Heart-filled Cushion Multi-use Mud, Watery Lip Matt 2.0, Aqua Burst Lip Glaze, Lip Tint, and various gift sets. The business entity behind the brand is HONGKONG LETS INTERNATIONAL TRADING LIMITED, registered in Hong Kong.
History
INTO YOU was born on December 31, 2019, as a cutting-edge fashion beauty brand of China. In the early days of its founding, continuous research and experimentation laid a solid foundation for the development of new types of Lip Mud, which received great response as soon as it went on the market. The brand is committed to continuous innovation, breaking the single form and content of beauty products on the market, and becoming a pioneer of beauty fashion in the new era. It aims to return to the essence of makeup, starting from lip products, innovating makeup categories, highlighting the beauty of makeup and modern women, and leading innovative makeup.
Products and positioning
Cutting-edge fashion beauty brand; pioneer of beauty fashion in the new era; innovator of makeup categories.
Shero Super Matte Lip Cheek Mud
A lip and cheek product available in shades such as EM01-Red Brown, EM08-Brick Red Nude, EM12-Coral Pink, MLE01.
Fairy Wand Liquid Eyeshadow
Liquid eyeshadow available in shades FW01, FW02, FW03, FW04 and more.
Air Cushion Blush
A blush with a long-lasting radiance, hydrating glow, flawless application, and compact portable design. Infused with 40% water-based formula. Net Wt. 3.5 g / 0.12 oz. Available in shades CB15, AM06.
Glow Lipstick
Lipstick available in shades PG01, PG02, PG04, PG06 and more.
Purple Cushion Foundation
Cushion foundation available in shades L01-Limited Edition, L02-Limited Edition, M01-Limited Edition, M02-Limited Edition and more.
Heart-filled Cushion Multi-use Mud
Multi-use mud available in shades MU01, MU02, MU03, MU04 and more.
Watery Lip Matt 2.0
Lip product available in shades W25, W26, W27, W28 and more.
Aqua Burst Lip Glaze
Lip glaze available in shades AB04-SOOBIN PICK, AB05, AB06, AB01 and more.
Lip Tint
Lip tint available in shades VM06, VM07, VM08, MS06 and more.
Mystery Bag
A mystery bag priced at $39.00, available in sets such as 5+2 Gifts, 7+3 Gifts, 9+4 Gifts. Note: a small number of products may have a shorter remaining shelf life (around 6 months).
Fixed Makeup Set
A makeup set priced from $39.00.
Dew Dual-Ended Lip Glaze
Dual-ended lip glaze available in shades DD01, DD02, DD03.
Flagship businesses
- Shero Super Matte Lip Cheek Mud
- Air Cushion Blush
- Fairy Wand Liquid Eyeshadow
Sources
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