Intermix

Intermix is an American women's fashion retailer established in 1993 by brothers Khajak and Haro Keledjian. The business developed around a curated, multi-brand retail model rather than a single-label assortment. Alongside its own in-house designed collection, Intermix has offered clothing, accessories, and related fashion products from a changing selection of contemporary and luxury designers. Brands associated with its assortment include Isabel Marant, Balmain, Ulla Johnson, Zimmermann, AGOLDE, Sika, Acne, and Nanushka. The precise mix has varied over time, but the retailer's identity has centered on editing multiple fashion labels into a cohesive shopping environment for women seeking directional, premium apparel and accessories. Intermix has operated with an omni-channel approach, combining physical retail with e-commerce. Its retail proposition depends on curation: customers encounter a relatively concentrated selection of designer and contemporary products rather than the broad inventory of a department store or the narrowly controlled assortment of a mono-brand label. The company has also developed proprietary merchandise, giving it some control over product design and brand expression while retaining the editorial character of a multi-label retailer. Approximately one-third of its offerings have been described as exclusive to Intermix, a feature that can distinguish its assortment from competing channels and support a more differentiated shopping experience. The company became part of Gap Inc. in 2012, when Gap acquired Intermix for approximately $130 million. Under Gap ownership, Intermix remained a distinct fashion retail concept within a larger publicly traded apparel group. The business later changed ownership as Gap Inc. sold it to private-equity firm Altamont Capital Partners on May 21, 2021. In November 2022, Intermix was sold to Regent, L.P., another private-equity-backed investment firm. These transactions marked a shift from ownership by a major strategic apparel company to ownership by financial sponsors. Intermix subsequently reduced its physical-store footprint. Reference material records the closure of seventeen stores in 2023, reflecting a more concentrated retail presence and the continuing importance of digital and omni-channel operations in the business model. Publicly available reference material does not establish a complete current store count, detailed financial profile, executive roster, or a definitive geographic breakdown of markets. The brand's website remains its principal digital storefront, while its retail identity continues to be associated with curated women's fashion, designer discovery, and a mix of proprietary and third-party merchandise.

Intermix was founded in 1993 in the United States by Khajak and Haro Keledjian. From its beginning, the retailer was organized around a multi-brand women's fashion concept. Instead of relying solely on products bearing the Intermix name, it assembled a selective range of designer and contemporary labels and presented them within a unified retail environment. This model made Intermix a curator and discovery platform as well as a seller of apparel. The company also maintained an in-house collection, allowing it to complement external labels with proprietary designs. The assortment has included a range of women's fashion categories and has been associated with brands such as Isabel Marant, Balmain, Ulla Johnson, Zimmermann, AGOLDE, Sika, Acne, and Nanushka. Intermix has stated or been described as carrying a meaningful level of exclusive merchandise, with about one-third of its offerings exclusive to the retailer. Exclusivity supports the brand's differentiation because customers cannot necessarily find the same combination of products through every competing retailer. The business has therefore combined merchandising judgment, brand presentation, and access to sought-after labels as central parts of its value proposition. Intermix later expanded its model through omni-channel retailing, linking physical stores with online commerce. The available reference material identifies New York City as the company's base, but does not provide a complete historical list of store locations, international markets, or operating statistics. Its retail format has nevertheless been characterized by a fashion-focused store experience and a digital channel intended to extend the curated assortment beyond individual locations. In 2012, Gap Inc. acquired Intermix for approximately $130 million. The transaction placed the privately developed retailer inside one of the world's major apparel groups while preserving Intermix as a separate fashion concept. Gap ownership lasted roughly nine years. On May 21, 2021, Intermix was acquired by Altamont Capital Partners, a private-equity firm. The change represented a move away from strategic ownership by a large apparel operator and toward financial ownership. Intermix changed hands again in November 2022, when Regent, L.P. acquired the retailer. The subsequent period included a substantial contraction of the store network: reference material states that seventeen stores were closed in 2023. This reduction suggests a more limited physical footprint, although the available sources do not provide enough information to quantify the resulting network or to assess the retailer's current financial performance. The brand continues to maintain an online storefront and is described as an active omni-channel women's fashion retailer. Its enduring identity rests on curated designer and contemporary merchandise, an Intermix-designed collection, and a premium shopping proposition rather than on mass-market volume.

1. 2023Physical retail footprint is reduced

   Seventeen Intermix stores are reported to have closed, reducing the brand's store presence.

   Source
2. 2022Regent, L.P. acquires Intermix

   Intermix is sold to Regent, L.P. in November 2022.

   Source
3. 2021Altamont Capital Partners acquires Intermix

   On May 21, 2021, Altamont Capital Partners acquires Intermix from Gap Inc.

   Source
4. 2012Gap Inc. acquires Intermix

   Gap Inc. acquires Intermix for approximately $130 million, bringing the independent fashion retailer into its corporate portfolio.

   Source
5. 1993Intermix is established

   Khajak and Haro Keledjian establish Intermix as an American women's fashion retailer.

   Source

A premium, fashion-led women's retailer positioned between designer boutiques and broader department-store or mass-market apparel channels. Intermix emphasizes editorial curation, discovery of contemporary and luxury labels, proprietary merchandise, and an omni-channel shopping experience.

• Intermix in-house collectionPrivate-label women's fashion

  Intermix's proprietary collection complements the retailer's third-party designer assortment. It gives the company direct control over selected designs, product presentation, and brand expression while preserving the broader curated-retail model. The available reference material does not specify a complete category breakdown or current product range.

• Curated designer and contemporary assortmentMulti-brand women's fashion

  Intermix curates women's apparel and accessories from multiple designer and contemporary labels. Associated brands include Isabel Marant, Balmain, Ulla Johnson, Zimmermann, AGOLDE, Sika, Acne, and Nanushka. The selection is intended to offer fashion-oriented customers a concentrated edit rather than a general department-store assortment.

• Exclusive Intermix merchandiseExclusive retail assortment

  Approximately one-third of Intermix's offerings have been described as exclusive to the retailer. These products support assortment differentiation by giving Intermix merchandise that is not necessarily available through other retail channels. Specific product names and current exclusivity terms are not established in the supplied sources.

• 2023Store network reductionStrategy

  Intermix operated through a combination of physical stores and online commerce.

  What changed. Seventeen stores were closed, according to the available reference material.

  Aftermath. The closures reduced the physical retail footprint while the brand continued to maintain an online storefront. The sources do not establish the resulting store count or detailed rationale.

  Source
• 2022Sale to Regent, L.P.M&A

  Intermix changed ownership again after its acquisition by Altamont Capital Partners.

  What changed. Regent, L.P. acquired Intermix in November 2022.

  Aftermath. The brand subsequently reduced its physical retail footprint, with seventeen store closures reported in 2023.

  Source
• 2021Sale to Altamont Capital PartnersM&A

  After roughly nine years under Gap Inc. ownership, Intermix changed from strategic corporate ownership to private-equity ownership.

  What changed. Altamont Capital Partners acquired Intermix on May 21, 2021.

  Aftermath. Intermix operated under Altamont ownership until its subsequent sale to Regent, L.P. in November 2022.

  Source
• 2012Gap Inc. acquisitionM&A

  Intermix was operating as an independent women's fashion retailer with a curated multi-brand model.

  What changed. Gap Inc. acquired Intermix for approximately $130 million.

  Aftermath. Intermix continued as a distinct fashion retail concept within Gap Inc. until its sale in 2021.

  Acquisition price. $130 million (2012 acquisition)

  Source

• 2023Intermix closes seventeen stores

  Reference material records the closure of seventeen Intermix stores in 2023, indicating a reduction in the brand's physical retail footprint.

  Other
  Source
• 2022Intermix is sold to Regent, L.P.

  In November 2022, Intermix changed ownership again when it was sold to Regent, L.P.

  M&A
  Source
• 2021Gap Inc. sells Intermix to Altamont Capital Partners

  On May 21, 2021, approximately nine years after Gap Inc. acquired the retailer, Intermix was acquired by private-equity firm Altamont Capital Partners.

  M&A
  Source

1. Intermix (fashion)
2. Intermix official website