InterMiles
An Indian loyalty and rewards platform that evolved from Jet Airways' JetPrivilege frequent-flyer programme.
Last updated August 24, 2026
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Overview
InterMiles was an Indian loyalty and rewards brand operated by Jet Privilege Private Limited (JPPL). It developed from Jet Airways' JetPrivilege frequent-flyer programme and was positioned as a broader loyalty platform rather than only an airline mileage scheme. The programme enabled members to earn miles through participating travel and commercial activities and later redeem them for rewards and related benefits. JPPL was formed in 2012 to manage the issuance and redemption of miles connected with Jet Airways. In 2014, the business was reorganized as an independent loyalty and rewards management company within the Etihad Aviation Group structure. Etihad Airways acquired a 50.1% interest for a reported US$150 million, while Jet Airways retained a 49.9% stake. The independent structure was intended to support the marketing, development, and growth of the loyalty programme beyond its original airline context. The brand was known as JetPrivilege before adopting the InterMiles name in 2019. The rebranding reflected an attempt to present the programme as a wider consumer loyalty proposition, with earning and redemption opportunities extending beyond the conventional frequent-flyer relationship. Its typical value proposition centered on accumulating miles through eligible transactions and using those miles for travel or other rewards. The available reference material does not establish a complete list of commercial partners, redemption categories, or the precise geographic scope beyond India. The programme remained associated with the broader history of Jet Airways, whose operations ceased in April 2019. InterMiles nevertheless continued to be described as a separate loyalty and rewards business after the airline's operational shutdown. In 2020, the brand launched its first television advertisement following the rebrand. Reference material also reports that the programme had approximately 10 million members in 2020, although no independently verified current membership figure is available here. InterMiles should therefore be understood as a loyalty-platform brand rooted in airline frequent-flyer economics but designed for a wider rewards-management role. Its ownership history links it to Jet Airways and Etihad Aviation Group, while its brand history runs from JetPrivilege to InterMiles. The current operating status, ownership arrangements, headquarters city, official website, and any subsequent corporate changes are not established by the supplied sources.
History
InterMiles traces its origins to Jet Airways' loyalty operation. In 2012, Jet Privilege Private Limited was formed to administer the issuance of miles and the subsequent redemption of those miles by members. The business was associated with Jet Airways' JetPrivilege frequent-flyer programme and provided the operational structure through which members accumulated and used programme currency. A major structural change occurred in 2014, when Jet Privilege Private Limited became an independent loyalty and rewards management company within the Etihad Aviation Group. Etihad Airways acquired a 50.1% stake for a reported US$150 million, and Jet Airways held the remaining 49.9%. The company was established with the stated purpose of marketing, developing, and expanding the loyalty programme. This structure separated the rewards business from a purely internal airline-programme function and created a platform that could support a wider range of member and partner relationships. The programme continued to operate under the JetPrivilege name until 2019, when it was rebranded as InterMiles. The new identity signaled an effort to broaden the proposition from a conventional airline frequent-flyer programme into a more general loyalty and rewards platform. Its core mechanics remained based on earning miles through qualifying activity and redeeming those miles for benefits or rewards. The supplied references do not provide enough detail to enumerate all participating merchants, travel providers, redemption products, or membership tiers. The rebrand took place during a difficult period for Jet Airways. Jet Airways ceased operations in April 2019, but InterMiles was described as an independent business and continued to be discussed separately from the airline's operating status. This distinction was important to the brand's positioning: InterMiles was no longer presented solely as an airline's frequent-flyer account, but as a broader rewards-management proposition with a potentially wider commercial role. In 2020, InterMiles launched its first television advertisement after the rebrand. Available reference material reports approximately 10 million members at that time, indicating substantial reach in the Indian loyalty market. The sources supplied for this dossier do not establish whether that membership figure remained current, nor do they confirm the brand's present operating status, ownership, website, or later corporate developments. InterMiles' documented history is consequently best characterized as the transition of an airline-linked mileage programme into an independently structured Indian loyalty brand, followed by a 2019 identity change and post-rebrand consumer marketing.
- 2020
First InterMiles television advertisement launched
[1]InterMiles introduced its first television advertisement following the rebrand.
- 2019
JetPrivilege was rebranded as InterMiles
[1]The programme adopted the InterMiles identity, reflecting a broader loyalty and rewards positioning.
- 2014
The loyalty business became an independent company
[1]JPPL was described as an independent loyalty and rewards management company within the Etihad Aviation Group structure. Etihad acquired a 50.1% stake and Jet Airways retained 49.9%.
- 2012
Jet Privilege Private Limited was formed
[1]JPPL was established to issue programme miles and administer member redemptions for the JetPrivilege frequent-flyer programme.
Products and positioning
A travel-originated loyalty and rewards platform intended to extend airline mileage benefits into a broader member-earn-and-redeem ecosystem.
Loyalty and rewards programme · 2019
InterMiles loyalty programme
The principal InterMiles offering was a member-based loyalty programme that allowed participants to accumulate miles through eligible activity and redeem them for rewards or related benefits. It originated in airline frequent-flyer economics but was presented after the 2019 rebrand as a wider loyalty proposition. The supplied sources do not specify the complete partner network, reward catalogue, membership tiers, or current availability.
Frequent-flyer programme · 2012
JetPrivilege
JetPrivilege was the earlier identity of the loyalty programme associated with Jet Airways. Members earned miles and could redeem them after the miles were credited to their accounts. In 2019, the programme's brand identity changed to InterMiles as the business sought to emphasize a broader rewards-management role.
Marketing campaigns
- 2020First InterMiles television advertisement
India
InterMiles launched its first television advertisement after changing its name from JetPrivilege. The campaign supported the brand's public introduction as a broader loyalty and rewards platform.
Brand decisions
2019
Rebrand JetPrivilege as InterMilesStrategyBackground
The programme had historically been identified with Jet Airways as a frequent-flyer offering.
Action taken
The brand adopted the InterMiles name and was presented as a broader loyalty and rewards platform.
Aftermath
InterMiles began post-rebrand consumer marketing, including a television advertisement in 2020.
2014
Separate the loyalty operation from a purely airline-programme roleStrategyBackground
The loyalty business was organized as an independent company within the Etihad Aviation Group, while ownership was divided between Etihad Airways and Jet Airways.
Action taken
JPPL was positioned to market, develop, and grow the loyalty and rewards programme as an independent management business.
Aftermath
The independent structure preceded the later transition from the JetPrivilege identity to InterMiles.
Etihad Airways investment for a 50.1% stake. US$150 million (2014)
Recent events
InterMiles announces festive rewards campaign[2]
Reported:
InterMiles announced its three-month festive season sale, the ‘InterMiles 300 Million Miles Festival,’ offering members opportunities to earn miles and receive discounts and other benefits.
Meru partners with InterMiles[3]
Reported:
Meru Mobility partnered with InterMiles to make Meru services, including airport transfers, car rentals and point-to-point transfers, available through the InterMiles platform.
Sources3 sources
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