Infinitus
Infinitus is a China-based health and wellness company whose product portfolio spans health foods, beauty and personal care, and household goods, with a stated focus on Chinese wellness traditions and herbal ingredients.
Last updated October 9, 2026
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Overview
Infinitus (无限极) is a Chinese health and wellness company and a member of the Lee Kum Kee Group. Its official website presents the business through several connected areas: health and wellness, research and development, product brands, production bases, business opportunities, and social responsibility. The company describes its work as rooted in Chinese wellness traditions and presents its product development as combining traditional knowledge, including the use of Chinese herbal ingredients, with modern technology. The official product-brand portfolio covers three broad categories: health foods, beauty products, and household goods. The company lists brands including Yang Gu Jian (养固健), Cui Ya (萃雅), Xin Wei Ya (心维雅), Zhi Ya (植雅), Bang De Jia (帮得佳), Xiang You Le (享优乐), Le Zi Le Yan (乐姿乐言), You Quan Jia (优全佳), Qing Yi Yang (轻意养), and Qing Ying Yue (轻盈跃). Infinitus identifies Yang Gu Jian as its core product brand. Brand descriptions on the official site include herbal-focused skincare and personal care, nutrition and food products, wellness goods, and household products. Infinitus says its global research centre is located in Guangzhou and conducts research related to health foods, beauty, and household goods. Its research overview describes a focus on applying its wellness philosophy to product development, carrying forward and innovating on classical formulations, and combining Chinese herbal ingredients with modern science. The company reports that its global research-centre laboratory has CNAS accreditation and that the China business has repeatedly received recognition as a high-and-new-technology enterprise. The official site also lists production bases in Xinhui and Yingkou and provides company news, consumer-protection information, product and service resources, and official shopping and membership channels. Its published warning about impersonation and fraud says that official activities, promotions, and membership-rights updates are announced through its official website, app, and the Fenxianghui Mall WeChat mini program. The supplied evidence does not establish a founding year, founder, or corporate headquarters, so those details are not stated here.
History
The supplied official materials portray Infinitus as a Chinese health and wellness business within the Lee Kum Kee Group. They do not provide a company founding date or a detailed account of its early corporate history. The available historical markers chiefly concern the development of its product brands and research capabilities. The company's product portfolio has expanded across health foods, beauty, and household products. The official product-brand page names Yang Gu Jian, Cui Ya, Xin Wei Ya, Zhi Ya, Bang De Jia, Xiang You Le, Le Zi Le Yan, You Quan Jia, Qing Yi Yang, and Qing Ying Yue, and identifies Yang Gu Jian as the core product brand. The company says Xin Wei Ya introduced its first skincare product series in 1996. It says Xiang You Le was established in 2011. The company also describes Cui Ya as a skincare brand founded in 2009. The official research overview says Infinitus's global research centre is in Guangzhou. Its work covers health foods, beauty, and household goods, and its stated approach combines Chinese herbal ingredients and modern technology while drawing on its wellness philosophy and classical formulations. The company says its research-centre laboratory has been accredited by the China National Accreditation Service for Conformity Assessment (CNAS). It also reports that Infinitus (China) first received high-and-new-technology enterprise recognition on 29 December 2008, passed reassessment in 2023, and had received the designation six times by the time of the supplied page. For the research portfolio, the company reported 501 valid patents as of 15 November 2025, including 326 invention patents, 124 utility-model patents, and 51 design patents. These figures are the company's dated disclosure, not an independently verified assessment in the supplied material. The official website identifies Infinitus as a member of the Lee Kum Kee Group and lists production bases in Xinhui and Yingkou. It also describes official channels for shopping, membership, consumer information, and company announcements. In an announcement dated 28 August 2026, the company warned that fraudsters were impersonating it and clarified that its points could not be withdrawn as cash. The notice directed consumers to official channels for company activities and membership information. The supplied materials do not establish a founding year, founder, or headquarters address.
- 2026
Public warning about impersonation scams
- 2025
Patent portfolio reported
- 2023
High-and-new-technology enterprise recognition renewed
- 2011
Xiang You Le brand established
- 2009
Cui Ya skincare brand established
- 2008
First high-and-new-technology enterprise recognition
- 1996
Xin Wei Ya launched its first skincare series
Products and positioning
A Chinese wellness and consumer-products company positioning its offerings around Chinese wellness traditions, herbal ingredients, and the combination of traditional knowledge with modern technology.
Yang Gu Jian (养固健)
The company identifies Yang Gu Jian as its core product brand, named from its health philosophy of nourishing and strengthening the foundation for a healthy life.
Le Zi Le Yan (乐姿乐言)
A food brand described as combining Chinese seasonal concepts with youthful energy and focusing on body management for younger consumers, particularly women born after 1985.
You Quan Jia (优全佳)
A nutrition-supplement brand described as using herbal formulations combining supplementation and conditioning to address balanced nutrition needs of young Chinese families.
Qing Yi Yang (轻意养)
A food brand based on the concept of food and medicine sharing an origin, with an emphasis on both taste and visual appeal.
Cui Ya (萃雅)
A skincare brand founded in 2009, focused on products using Chinese herbal ingredients and an overall beauty and skin-conditioning approach.
Xin Wei Ya (心维雅)
A skincare brand whose first skincare series was launched in 1996.
Zhi Ya (植雅)
A personal-care brand described as using natural plant active ingredients for oral, skin, and hair care.
Xiang You Le (享优乐)
A wellness-products brand established in 2011, described as combining modern technology with Chinese wellness knowledge.
Bang De Jia (帮得佳)
A household-products brand described as using soapberry-derived plant actives.
Qing Ying Yue (轻盈跃)
A brand focused on women's care.
Controversies
2019
Health products linked to girl's health damage, exposing distributor promotion controversy
In 2019, parents complained that a girl developed health problems after long-term use of Infinitus products, and media investigations raised questions about the products' use in children, distributor recommendations, and exaggerated efficacy claims. The company conducted a review and said its products passed testing and that distributor conduct violated its agreements. The cited reports did not provide a final causal determination between the products and the illness.
Brand decisions
- Clarification on points and official communicationsOther
Sources7 sources
- 1无限极官网infinitus.com.cn
- 2产品品牌infinitus.com.cn
- 3科研概述infinitus.com.cn
- 4关于防范不法分子假冒我司名义从事诈骗活动的公告infinitus.com.cn
- 5Health products linked to girl's health damage, exposing distributor promotion controversythepaper.cn
- 6Health products linked to girl's health damage, exposing distributor promotion controversythepaper.cn
- 7Health products linked to girl's health damage, exposing distributor promotion controversythepaper.cn
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