Indomobil
An Indonesian automotive group involved in vehicle distribution, assembly, manufacturing, retail, finance, logistics, rental, and related services.
Last updated August 31, 2026
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Overview
Indomobil, formally PT Indomobil Sukses Internasional Tbk and commonly known as Indomobil Group, is an Indonesian automotive and mobility company headquartered in Jakarta. Its activities extend well beyond the sale of passenger cars: the group and its subsidiaries distribute and assemble passenger vehicles, motorcycles, trucks, buses, construction equipment, and industrial machinery; manufacture components and vehicle bodies; provide consumer and commercial-vehicle finance; operate vehicle rental and logistics businesses; and offer repair, contracting, fuel-retailing, and other supporting services. The group traces its origins to 1976, when two former competitors, PT Indohero and the original PT Indomobil, were unified. The business subsequently developed through partnerships, distribution agreements, manufacturing ventures, and investments in automotive finance. This structure enabled Indomobil to serve as a local channel for international vehicle manufacturers while also developing Indonesian assembly, parts, service, and supply-chain capabilities. Its industrial footprint includes facilities in Jakarta, Bekasi, Bekasi Regency, and Purwakarta Regency. Indomobil's portfolio has historically included brands such as Suzuki, Nissan, Audi, Volkswagen, Mercedes-Benz, Hino, Volvo, Renault Trucks, Jaguar Land Rover, Jeep, Harley-Davidson, and other international marques. The exact portfolio changes as manufacturers revise their Indonesian distribution arrangements. Recent and current activities described in reference material include representation of Mercedes-Benz, Volkswagen, Audi, Nissan, Suzuki, Citroën, Jeep, Leapmotor, Jaguar Land Rover, Great Wall Motor, GAC Aion, Changan, Maxus, Hongqi, Hino, Volvo Trucks, Volvo Buses, Renault Trucks, Foton, JAC, and Harley-Davidson. Indomobil also distributes its own Indomobil E-Motor electric-motorcycle offering. The group operates through a network of partially and majority-owned subsidiaries and joint ventures. These include businesses dedicated to vehicle distribution, assembly, finance, rental, logistics, parts, body building, equipment, and repair. Financial-services operations support vehicle purchases through consumer and commercial financing, while logistics and rental units broaden the group’s role in fleet and business mobility. Manufacturing and component activities include batteries, tires, wiring harnesses, engine and brake parts, truck attachments, stamping, dies, and other automotive supplies. Indomobil's positioning is therefore that of a diversified Indonesian automotive platform rather than a single-marque manufacturer. Its competitive role depends on local market knowledge, relationships with global vehicle makers, distribution coverage, assembly and after-sales infrastructure, and the ability to combine vehicle sales with financing, fleet services, parts, and logistics. The group remains an active public company listed on the Indonesia Stock Exchange under the ticker IMAS.
History
Indomobil was formed in 1976 through the unification of PT Indohero and the original PT Indomobil, two companies that had previously competed in Indonesia's automotive market. The consolidation created a broader platform for importing, assembling, distributing, and servicing motor vehicles. Based in Jakarta, the group expanded through relationships with international manufacturers and through the creation or acquisition of specialist subsidiaries. During its development, Indomobil became associated with both passenger and commercial vehicles. Its business model relied on local distribution rights, assembly operations, dealer and service infrastructure, and partnerships with overseas vehicle companies. Suzuki, Nissan, Hino, Volkswagen, Audi, Mercedes-Benz, Volvo-related businesses, and other marques have at different times formed part of the group's portfolio. The group also developed activities in motorcycles, automotive components, financing, rental, logistics, and heavy equipment, reducing its dependence on any single vehicle brand or product category. Indomobil's industrial operations include assembly plants and manufacturing ventures in the Jakarta metropolitan area and West Java. Subsidiaries and joint ventures have produced or handled batteries, tires, wiring harnesses, brake and engine components, truck bodies and attachments, stamped parts, and tooling. These activities support both the group's represented brands and the wider Indonesian automotive supply chain. The group has also distributed construction machinery, port equipment, agricultural machinery, and material-handling products. Finance became an important complement to distribution. PT Indomobil Finance provides consumer financing for vehicles associated with the group, while additional finance ventures support Hino vehicles and other credit products. Vehicle rental, fleet management, transport, storage, pre-delivery inspection, and last-mile logistics further extend the group's participation in the mobility ecosystem. Repair and bodywork operations provide after-sales support, and fuel-related subsidiaries operate retail and service concepts connected with the Mobil brand. The distribution portfolio has changed repeatedly as global manufacturers alter their Indonesian strategies. Nissan moved assembly from Indonesia to Thailand in 2019, leaving a primarily distribution relationship. Earlier arrangements for Chery, Datsun, Infiniti, Kia, Mazda, Renault, SsangYong, Volvo Cars, Yadea, and other marques ended or transferred to new operators at various points. Conversely, Indomobil added or expanded relationships involving newer electric-vehicle and commercial-vehicle brands, including GAC Aion, Leapmotor, Changan, Maxus, Hongqi, and others described in the group's current business portfolio. A significant recent development was the creation of ventures with Inchcape connected with Mercedes-Benz and other vehicle activities. From October 2023, PT Inchcape Indomobil Distribution Indonesia became responsible for Mercedes-Benz distribution in Indonesia, with assembly linked to PT Inchcape Indomobil Manufacturing Indonesia. Similar partnership structures have been used for Jaguar Land Rover and Great Wall Motor. These arrangements illustrate Indomobil's continuing strategy of combining local operating capability with international automotive groups. Today, Indomobil is best understood as a diversified Indonesian automotive group. It does not depend solely on manufacturing vehicles under one proprietary marque. Instead, it combines brand representation, assembly, industrial production, financing, rental, logistics, parts, repairs, and contracting. The group is publicly listed in Indonesia as PT Indomobil Sukses Internasional Tbk under ticker IMAS and operates within the wider Salim Group business network.
- 2025
Yadea distribution transferred
[1]Yadea's Indonesian distribution moved from Indomobil's electric-motorcycle operation to a Yadea-controlled distributor.
- 2024
Autobacs partnership ended
[1]Indomobil and Autobacs Seven ended their Indonesian joint venture in January 2024.
- 2023
Mercedes-Benz distribution partnership began
[1]A joint venture between Indomobil and Inchcape began handling Mercedes-Benz distribution in Indonesia from October 2023.
- 2023
Nissan finance business was transferred
[1]The former Nissan financial-services business was acquired by Indomarco Prismatama and renamed Indomarco Financial Services.
- 2019
Nissan shifted assembly to Thailand
[1]Nissan moved Indonesian assembly activity to Thailand, changing the local operating structure associated with Nissan vehicles.
- 1976
Formation of Indomobil
[1]PT Indohero and the original PT Indomobil were unified, creating the business that developed into Indomobil Group.
Products and positioning
A diversified Indonesian automotive and mobility-services group serving passenger-vehicle, commercial-vehicle, motorcycle, industrial-equipment, finance, logistics, and after-sales markets.
Passenger vehicles
Passenger-vehicle distribution
Indomobil distributes a changing portfolio of international passenger-vehicle marques in Indonesia. The reference portfolio includes Mercedes-Benz, Volkswagen, Audi, Nissan, Suzuki, Citroën, Jeep, Leapmotor, Jaguar Land Rover, Great Wall Motor, GAC Aion, Changan, Maxus, and Hongqi. Distribution may be conducted directly or through joint ventures and dedicated subsidiaries.
Trucks and buses
Commercial vehicles
The group distributes and supports commercial vehicles including Hino, Volvo Trucks, Volvo Buses, Renault Trucks, Foton, and JAC. Activities include sales, assembly relationships, financing, fleet support, repairs, and related logistics.
Motorcycles
Motorcycle businesses
Indomobil's two-wheeled activities include Harley-Davidson distribution and the group's Indomobil E-Motor electric-motorcycle business. The portfolio has also included Yadea electric motorcycles, although Yadea's Indonesian distribution later moved to another distributor.
Automotive parts
Automotive components
Through Indoparts and joint ventures, Indomobil participates in the manufacture and distribution of batteries, engine parts, brake shoes, tires, chains, belts, bearings, suspension components, wiring harnesses, and other automotive supplies. Related partnerships include Furukawa Battery Indonesia, Sumi Rubber Indonesia, and Sumi Indo Wiring Systems.
Financial services
Indomobil Finance
PT Indomobil Finance provides consumer financing for vehicles purchased through the group's automotive ecosystem. Additional associated finance businesses support commercial vehicles and other credit products.
Mobility services
Vehicle rental and fleet services
Indorent provides passenger and commercial vehicle rental services. The group also participates in Indopenske, a joint venture connected with Penske Truck Leasing and Mitsui, serving commercial-vehicle rental and fleet customers.
Industrial equipment
Heavy equipment distribution
Indomobil distributes construction, mining, agricultural, port, and material-handling equipment, including Volvo Construction Equipment, Volvo Penta, SDLG, Kalmar, Manitou, John Deere, Hiab, and Bandit Wood Chipper products.
Brand decisions
2025
Transfer of Yadea distributionStrategyBackground
Yadea electric motorcycles had been distributed in Indonesia through Indomobil's electric-motorcycle subsidiary.
Action taken
Yadea moved Indonesian distribution to PT Yadea Distributor Indonesia.
Aftermath
The transfer reduced Indomobil's role in the Yadea brand while its own electric-motorcycle activities remained part of the broader portfolio.
2024
Termination of Autobacs partnershipM&ABackground
Indomobil and Autobacs Seven had operated an Indonesian automotive-accessories and parts venture.
Action taken
The two parties ended the partnership in January 2024.
Aftermath
Autobacs ceased to be part of Indomobil's Indonesian operating portfolio.
2023
Mercedes-Benz partnership with InchcapeM&ABackground
Mercedes-Benz distribution and assembly activities in Indonesia were reorganized.
Action taken
Indomobil entered joint ventures with Inchcape for Mercedes-Benz distribution and manufacturing activities.
Aftermath
The arrangement gave the group a continuing role in the Indonesian Mercedes-Benz sales and assembly network.
2019
Adaptation after Nissan assembly relocationStrategyBackground
Nissan decided to move vehicle assembly from Indonesia to Thailand.
Action taken
Indomobil's Nissan-related role continued primarily through distribution rather than the previous local assembly arrangement.
Aftermath
The change illustrates how Indomobil's business mix is affected by decisions made by global vehicle manufacturers.
Recent events
- 2026
Kia took over Indonesian distribution[1]
Leadership change
Kia Corporation was reported as taking over Indonesian distribution through PT Kia Sales Indonesia, ending the preceding distribution arrangement involving Indomobil.
- 2026
IndoMobil expands electric and new-energy vehicle distribution[1]
Product launch
The group's listed distribution portfolio included GAC Aion, Leapmotor, Great Wall Motor, Changan, Maxus, and Hongqi, alongside its Indomobil E-Motor activity.
- 2025
Yadea distribution changed in Indonesia[1]
Other
Yadea's Indonesian distribution moved from Indomobil's electric-motorcycle subsidiary to PT Yadea Distributor Indonesia.
- 2024
Autobacs and Indomobil ended their Indonesian partnership[1]
M&A
The joint venture operating Autobacs activities in Indonesia ended its partnership with Indomobil in January 2024.
- 2024
IndoMobil and Autobacs end their Indonesian partnership[1]
M&A
The Autobacs retail and automotive-accessories venture between IndoMobil and Autobacs Seven ended in January 2024.
- 2023
Indomobil and Inchcape established Indonesian Mercedes-Benz distribution and manufacturing ventures[1]
M&A
From October 2023, Mercedes-Benz distribution in Indonesia was handled through PT Inchcape Indomobil Distribution Indonesia, while vehicle assembly was associated with PT Inchcape Indomobil Manufacturing Indonesia.
- 2023
Nissan Financial Services Indonesia was transferred and renamed[1]
M&A
The former Nissan Financial Services Indonesia business was acquired by Indomaret's PT Indomarco Prismatama and subsequently renamed PT Indomarco Financial Services.
- 2023
IndoMobil and Inchcape assume Mercedes-Benz distribution and assembly roles in Indonesia[1]
M&A
From October 2023, Mercedes-Benz distribution was handled through PT Inchcape Indomobil Distribution Indonesia, a joint venture involving IndoMobil, while assembly was associated with PT Inchcape Indomobil Manufacturing Indonesia.
- 2019
Nissan moved Indonesian assembly activity to Thailand[1]
Other
Nissan ended local assembly at its Indonesian plant and shifted assembly of relevant vehicles to Thailand, changing Indomobil's role in the Nissan value chain toward distribution.
Sources2 sources
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