How-To Geek
A technology publication specializing in practical how-to guides, tutorials, explainers, and consumer technology coverage.
Last updated August 21, 2026
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Overview
How-To Geek is a digital technology publication founded in 2006 by Lowell Heddings. The brand is built around practical, accessible explanations of computing, software, operating systems, consumer electronics, internet services, and related technology topics. Its editorial proposition is to help readers complete tasks, understand unfamiliar features, troubleshoot problems, and make more informed decisions about technology without requiring specialist knowledge. The publication's core format is the instructional article. These pieces commonly explain how to configure a device, use a software feature, solve a computer problem, compare products or services, or understand a technology concept. The brand also publishes technology news and explanatory coverage, giving it a broader role than a purely procedural help site. Its subject matter is generally oriented toward mainstream users rather than professional developers or enterprise buyers, although some guides can be useful to technically experienced readers as well. How-To Geek emerged during the expansion of online technology publishing and search-driven reference content. Its name communicates its intended identity: a technically knowledgeable source that translates complex subjects into approachable instructions. The site’s editorial value therefore depends on clarity, practical usefulness, accuracy, and the ability to keep guidance current as operating systems, applications, devices, and online platforms change. In 2023, How-To Geek was acquired by Valnet, a Montreal-based digital media company that also owns or operates a portfolio of technology, entertainment, gaming, automotive, sports, and other internet publications. Within Valnet’s technology portfolio, How-To Geek is associated with brands such as MakeUseOf and XDA. The acquisition placed the publication within a larger network capable of sharing commercial, publishing, and operational infrastructure, while leaving How-To Geek identifiable as a distinct editorial brand. How-To Geek’s business model is that of an online publisher rather than a hardware or software manufacturer. Its principal offerings are articles, guides, tutorials, explainers, reviews or buying-oriented technology coverage, and related digital content distributed through its website. The brand’s audience is international and can access its English-language material through the open web. No independently verified public information establishes a separate corporate headquarters, public listing, revenue figure, or current editorial leadership for the brand itself.
History
How-To Geek was founded in 2006 by Lowell Heddings as a technology website focused on helping readers understand and use everyday computing products and services. The publication developed around the practical needs of web users: configuring software, navigating operating-system features, troubleshooting devices, and learning technical concepts through step-by-step guidance. Its identity reflects the growth of online technology reference publishing in the 2000s. Rather than presenting itself solely as a specialist engineering outlet, How-To Geek used plain-language instruction to make technical information more approachable. The resulting editorial model combined procedural guides with explainers and technology news. This allowed the site to serve readers looking for an immediate solution as well as those seeking broader understanding of software, hardware, digital services, and consumer technology. Over time, the publication became part of the wider ecosystem of technology information sites available through the open web. Its content categories have centered on operating systems, applications, devices, internet services, and practical computing. Because these subjects change frequently, the usefulness of its archive depends on maintaining and revising guidance as product interfaces, platform policies, and software versions evolve. In 2023, Valnet acquired How-To Geek. Valnet, founded in Montreal in 2012 by Hassan Youssef and Sam Youssef, operates a broad portfolio of internet publications. Its technology interests also include MakeUseOf and XDA, among other brands. The acquisition brought How-To Geek into Valnet’s technology portfolio and connected it to the company’s wider publishing infrastructure. Publicly available reference material does not establish the financial terms of the transaction or identify a current How-To Geek editor-in-chief or other brand-specific executive. Following the acquisition, How-To Geek continued to operate as a distinct technology publication under its established name and website. Its principal role within the Valnet portfolio is the production of practical technology information: guides, tutorials, troubleshooting material, explainers, and related news or consumer advice. The brand remains active, but detailed public information about its internal organization, headquarters, financial performance, and current leadership is limited.
Products and positioning
An accessible, practical technology information brand that translates technical subjects into useful instructions and explanations for mainstream users.
Digital publication · 2006
How-To Geek website
The brand’s main digital publication presents practical technology information for general readers. Its coverage includes step-by-step tutorials, software and operating-system guidance, troubleshooting, consumer technology explainers, news, and advice concerning digital services. The site’s editorial format is designed to answer specific user questions while also providing context around everyday computing and consumer electronics.
Brand decisions
2023
Valnet acquisitionM&ABackground
Valnet was expanding a portfolio of internet media brands, including publications in technology and other specialist categories.
Action taken
Valnet acquired How-To Geek and incorporated it into its technology publication portfolio.
Aftermath
How-To Geek continued as a distinct branded technology website within Valnet’s broader media group. The transaction’s financial terms were not publicly identified in the cited reference.
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