House
House is a Polish fashion retail brand owned by LPP, offering casual clothing through a large European store network and online channels.
Last updated August 31, 2026
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Overview
House is a clothing brand and retail chain headquartered in Kraków, Poland. The brand was established in 2001 by Artman, a Polish apparel company, and became part of the LPP group after LPP acquired Artman in 2009. House operates in the accessible fashion segment, with a focus on casual clothing and a retail model combining branded stores with e-commerce. The brand is positioned around everyday, youth-oriented apparel rather than luxury or highly technical sportswear. Its offer is centered on clothing and related fashion merchandise for customers seeking current styles at mass-market prices. As a chain operated within LPP's wider portfolio, House occupies a distinct position alongside the group's other fashion concepts and contributes to LPP's presence in Central, Eastern, and Southeastern European markets. In 2024, House had 371 stores. Its physical retail network covered Poland and a range of other European countries, including Bosnia and Herzegovina, Bulgaria, Croatia, the Czech Republic, Estonia, Finland, Hungary, Kazakhstan, Latvia, Lithuania, Romania, Russia, Serbia, North Macedonia, Slovakia, Slovenia, and Ukraine. The brand also operated online retail in 22 countries, extending its reach beyond the locations of its physical stores and supporting an increasingly integrated store-and-digital model. The brand's corporate history is closely linked to the consolidation of the Polish fashion sector. Its creation by Artman provided the initial operating platform, while the 2009 acquisition by LPP placed House within a larger international retail group with established capabilities in sourcing, distribution, store development, and e-commerce. Publicly available reference material provides limited detail on individual product lines, creative leadership, advertising campaigns, or financial performance, but confirms House's continuing operation and substantial European retail footprint in 2024.
History
House was established in 2001 by Artman as a clothing brand and retail chain. Its initial development took place in Poland, where the brand built a store-based fashion business focused on casual and accessible apparel. Rather than operating as a single product label, House developed as a customer-facing retail concept, presenting its own assortment through dedicated stores and later through online commerce. A major turning point came in 2009, when LPP acquired Artman. The transaction transferred House into the LPP group and connected it with one of Poland's significant fashion retailers. Under LPP ownership, House could benefit from group-level capabilities in procurement, logistics, retail expansion, and digital distribution, while retaining its own brand identity and market positioning. The acquisition also supported the expansion of House beyond its original Polish base. During the following years, House developed a broader European footprint. Its stores expanded into Central, Eastern, and Southeastern European markets, including the Czech Republic, Slovakia, Hungary, Romania, Bulgaria, Croatia, Serbia, Slovenia, Bosnia and Herzegovina, North Macedonia, the Baltic states, Finland, Ukraine, Russia, and Kazakhstan. The brand's market presence therefore combined its established Polish base with a network across multiple countries where LPP operated fashion retail concepts. House also added or expanded online retail as part of its distribution model. By 2024, reference material stated that the brand operated online retail in 22 countries. This digital presence complemented the physical chain and allowed House to serve customers in markets that were not necessarily represented by the same number of stores. In 2024, House was reported to have 371 stores. The network included stores in Poland and in other European countries. The available reference material does not provide detailed information about the brand's founding personnel beyond Artman, individual executives, annual sales, store-level financial results, product launches, or major advertising campaigns. Its documented history is therefore primarily one of establishment, integration into LPP in 2009, and continued expansion through a multi-country store and e-commerce network.
- 2024
The network reached 371 stores
[1]House was reported to operate 371 stores and online retail in 22 countries.
- 2009
LPP acquired Artman
[1]LPP acquired Artman, placing House under the ownership of the LPP group.
- 2001
House was established by Artman
[1]Artman established House as a clothing brand and retail chain in Poland.
Products and positioning
Accessible, youth-oriented casual fashion sold through a broad European store and e-commerce network.
Clothing
House casual apparel
House's core offer consists of accessible casual fashion for everyday wear. The available reference material identifies the business as a clothing brand and retailer but does not enumerate specific seasonal collections or garment categories. Its retail format indicates a broad apparel assortment presented through dedicated stores and online channels.
Accessories
House fashion accessories
Fashion accessories form part of the brand's broader retail proposition, complementing its clothing assortment. Public reference material does not specify individual accessory lines, materials, or signature products, so the category is described at a general level.
Brand decisions
2009
LPP acquired ArtmanM&ABackground
House had been established and operated by Artman since 2001. The acquisition occurred as part of LPP's expansion of its fashion-brand portfolio.
Action taken
LPP purchased Artman and assumed ownership of the House brand.
Aftermath
House became part of the LPP group and subsequently operated within LPP's wider European retail network.
Sources1 sources
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