Hot Tools
Hot Tools is a hair-styling tool brand that has been the gold standard in styling since 1990, offering salon-quality tools inspired and developed by hair professionals.
Last updated September 15, 2026
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Overview
Hot Tools is a hair-styling tool brand whose products are inspired and developed by hair professionals, with the goal of empowering everyday consumers and hair experts alike to create effortless style. The brand states it has been the gold standard in styling since 1990 and describes itself as the #1 trusted brand by stylists, based on a Forsta Hairstylist Survey from August 2024. Its product range is organized into collections including 24K Gold, Black Gold, Nano Ceramic, and Pro Signature, and includes one-step products that let users dry and style hair in one step. Product purchases are directed to hottools.com or authorized retailers, and warranty matters are handled through Helen of Troy.
History
Hot Tools states that it has been the gold standard in styling since 1990, describing itself as the name behind curls that last and tools that do too. The brand says its heritage is rooted in the professional community and that it is a trusted, stylist-recommended brand, citing a Forsta Hairstylist Survey from August 2024 for its claim of being the #1 trusted brand by stylists. Its styling products are inspired and developed by hair professionals, with the stated goal of empowering everyday consumers and hair experts alike to create effortless style. The brand organizes its offerings into collections such as 24K Gold, Black Gold, Nano Ceramic, and Pro Signature, and offers one-step products that allow users to dry and style hair in one simple step. Purchases are directed to hottools.com or authorized retailers, and warranty matters are handled through Helen of Troy.
Products and positioning
Salon-quality hair styling tools inspired and developed by hair professionals, positioned as the #1 trusted brand by stylists.
24K Gold Collection
A collection described as turning everyday styling into an art form, giving precision, shine, and confidence in every curl and wave.
Black Gold Collection
A collection described as packed with advanced styling technology that goes the distance.
Nano Ceramic Collection
A collection equipped with an advanced styling surface that helps create ultra smooth styles.
Pro Signature Collection
A collection of salon-quality tools that make it easy to style like a pro at home or on the go.
One-Step Products
Two-in-one hair tools that let users dry and style their hair in one simple step.
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