Hisense

Corporate brand

A Chinese multinational manufacturer of televisions, home appliances, displays, and related consumer and commercial technologies. Chinese consumer-electronics and home-appliance brand best known internationally for televisions, refrigerators, air conditioners, and connected-home products.

Last updated October 18, 2026

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Overview

Hisense is a Chinese multinational electronics and major-appliance group headquartered in Qingdao, Shandong Province. Television manufacturing is its best-known activity, but the group also develops and sells refrigerators, freezers, washing machines, air conditioners, kitchen appliances, smartphones, tablets, projectors, monitors, set-top boxes, commercial displays, point-of-sale equipment, optical components, and information-technology systems. Products are sold under the Hisense name and, depending on the market and product category, through additional brands including Toshiba, Gorenje, Sharp, Kelon, Ronshen, Fridgemaster, ASKO, and Hitachi-related joint-venture branding. The company traces its origins to Qingdao Number 2 Radio Factory, established in September 1969. It initially made radios and then acquired television-production expertise through technical training and trial production. Its first television model, the CJD18, was produced in 1978. During the reform and competitive expansion of China’s electronics industry, the business broadened its manufacturing base and developed a larger corporate group. The Hisense Group emerged in the 1990s, while Hisense Electrical Appliance Share Holding Company became publicly traded on the Shanghai Stock Exchange in 1997. Hisense’s growth strategy combined internal research and development, manufacturing expansion, original-equipment manufacturing, and selected technology purchases or partnerships. It invested in industrial parks and research centers while extending from televisions into household appliances, communications, information technology, optical components, and commercial equipment. The group’s television business became its central international growth engine. It has been a leading television brand in China since the early 2000s and has increasingly competed in large-screen, Mini LED, laser-TV, and premium display segments, while retaining broad coverage of entry-level and mid-market products. The company has also pursued international expansion through acquisitions and licensing. It acquired a Mexican television facility and North American Sharp-brand television rights in 2015, took a controlling interest in Toshiba Visual Solutions in 2017, and became the majority shareholder of Slovenian appliance maker Gorenje in 2018. These transactions expanded Hisense’s manufacturing footprint, brand portfolio, and access to established distribution networks. Hisense also operates through OEM arrangements, meaning that some products made by its factories are sold under names unrelated to Hisense. In connected television, Hisense supports the VIDAA operating system, a Linux-based platform introduced in 2014 through VIDAA USA. VIDAA aggregates live television, streaming services, applications, and other content in a unified interface and is used across several television brands and markets. Hisense has additionally expanded its laser-projector and home-cinema businesses, with products such as the PX and C series positioned around 4K, HDR, and ultra-short-throw projection. The group’s global operations include numerous industrial parks, overseas subsidiaries, and research and development facilities. Its present positioning spans value-oriented mass-market appliances and televisions through premium large-screen displays and advanced home-entertainment products. Hisense is a Chinese consumer-electronics and home-appliance brand headquartered in Qingdao, Shandong. Its roots trace to a state-owned radio factory established in 1969, which later developed into a diversified electronics group. The business adopted the Hisense name during the 1990s and expanded from television manufacturing into refrigerators, freezers, air conditioners, mobile devices, kitchen appliances, commercial displays, networking equipment, and other connected-home products. Televisions remain the brand's most visible international business. Hisense sells LED and Mini-LED LCD televisions, laser televisions and projectors, smart-TV platforms, and large-screen products under the Hisense name. Its consumer proposition generally combines large displays, high specifications, and competitive pricing, placing it between value-oriented mass brands and premium specialists depending on the market and product series. The company has also used acquisitions and technology partnerships to strengthen its position in display technology, home appliances, and global distribution. A major turning point came through international expansion and the purchase of established appliance and electronics assets. Hisense acquired a controlling interest in South Africa's appliance manufacturer and retailer-related operations associated with the former Defy business in 2012, strengthening its presence in Africa. In 2015 it acquired the North American television business of Sharp, including the right to use the Sharp brand in the Americas for televisions for a period. In 2017 Hisense acquired the Toshiba television business, including television operations and brand licensing rights in markets covered by the transaction. In 2018 it acquired a majority stake in Gorenje, the Slovenian appliance manufacturer, broadening its European appliance footprint. These transactions gave Hisense manufacturing, research, distribution, and brand assets outside China, although the acquired businesses have retained distinct identities in many markets. The group operates through multiple publicly listed and privately held entities. Hisense Visual Technology, listed in Shanghai under ticker 600060, is closely associated with the group's display and television activities, while other Hisense-related companies are listed separately or operate as subsidiaries. Consequently, the ticker supplied for this entry should not be interpreted as a listing of the Hisense consumer brand itself. Hisense has pursued visibility through sports sponsorships and major international events, including partnerships involving UEFA football competitions and FIFA World Cup tournaments. Such campaigns have helped move the brand from a primarily Chinese manufacturer toward a global household name. The company sells through direct subsidiaries, retailers, distributors, online marketplaces, and regional partners. Presently, Hisense is an active multinational appliance and electronics group with strong positions in televisions and growing activity in large appliances, commercial displays, and smart-home ecosystems. Market share, product naming, software availability, and warranty arrangements vary by country, so individual products should be evaluated by region rather than assumed to be globally identical.

History

Hisense began as Qingdao Number 2 Radio Factory in September 1969. Its first product was a radio sold under the Red Lantern name. The factory later entered television production after receiving an order to trial-produce black-and-white televisions and sending employees for technical training at Tianjin 712. It produced 82 televisions by 1971, developed transistor televisions by 1975, and manufactured its first identified television model, the CJD18, in 1978. China’s electronics industry expanded after policy discussions in 1979 encouraged the development of civilian electronics. Qingdao Number 2 Radio Factory was combined with other local electronics makers and operated as Qingdao General Television Factory. During the 1990s, Hisense’s management pursued a broader transformation, seeking to build a regional group covering household appliances, computers, communications, and consumer electronics. The Hisense Group took shape in 1994, and Hisense Electrical Appliance Share Holding Company was listed on the Shanghai Stock Exchange in April 1997. Intense competition and price pressure in China’s electronics market created opportunities for consolidation. Hisense expanded its manufacturing and corporate base, reportedly taking over or incorporating several financially troubled enterprises by the end of the 1990s. It invested heavily in research and industrial parks, while also obtaining technology through relationships or purchases involving companies such as Matsushita, Hitachi, Lucent, NEC, Sanyo, Toshiba, and Qualcomm. In 2005, it developed the HiView digital media-processing chip for color televisions. The group diversified into air conditioning, refrigeration, washing machines, mobile devices, optical components, commercial equipment, information technology, and digital broadcasting. Hisense and Hitachi established an air-conditioning joint venture in 2003. Hisense also developed mobile communications activities, including Android and Linux-based devices, wireless modules, and customized terminals. Its OEM business became an important part of its international operations, with some factories producing goods for other companies and brands. International expansion accelerated in the 2010s. In 2015, Hisense purchased a Sharp television factory in Mexico and secured rights to use the Sharp television name in the Americas. Sharp later filed litigation alleging that Hisense’s licensed products damaged its brand and raised safety and advertising issues; the dispute ended when Sharp dropped the lawsuit in 2018. In 2017, Hisense agreed to acquire a 95 percent stake in Toshiba Visual Solutions. In 2018, it became the majority shareholder of Gorenje, a Slovenian appliance maker, strengthening its European appliance presence. Hisense continued to develop display technologies, including transparent 3D television research, 8K televisions, ULED displays, Mini LED products, and laser televisions. It released an OLED television in 2018 and an 8K television in 2021 according to the referenced material. The company entered the projector market during the mid-2010s and expanded its home-cinema range in the 2020s. Its UX series became a flagship Mini LED television family, while large-screen models supported a more premium market position. VIDAA, introduced in 2014 and developed by Hisense subsidiary VIDAA USA, provides a Linux-based smart-TV platform for streaming, live television, and applications. The platform is also used on selected televisions from other manufacturers and brands. By the 2020s, Hisense operated a large international manufacturing and research network, with industrial parks in China and overseas and research facilities in China, the United States, Germany, Slovenia, Israel, and other locations. The group’s contemporary business combines branded consumer products, acquired or licensed brands, OEM production, software platforms, and commercial technology. Hisense originated in 1969 as a radio factory in Qingdao, then known as Qingdao No. 2 Radio Factory. During China's economic reforms, the enterprise expanded beyond radio production and developed television manufacturing capabilities. It subsequently operated under several corporate names before adopting the Hisense identity in the 1990s. The name became associated with the group's move from a regional electronics producer to a broader home-appliance and consumer-technology company. Television production was central to Hisense's development. The company invested in display research, digital television, flat-panel manufacturing, and large-screen products. It later promoted proprietary picture technologies such as ULED and expanded into laser television and other projection-based formats. Alongside displays, the group built businesses in refrigerators, freezers, air conditioners, washing machines, kitchen appliances, mobile devices, and commercial visual systems. Its portfolio is organized through a number of operating companies and regional subsidiaries rather than a single globally uniform product catalog. Internationalization accelerated through overseas subsidiaries, manufacturing sites, research centers, sponsorships, and acquisitions. In 2012, Hisense acquired a controlling interest connected with South Africa's Defy appliance business, providing a stronger base in Africa. In 2015, it acquired Sharp's television operations in the Americas and obtained rights to use the Sharp name for televisions in the covered region. The arrangement later became contentious: Sharp alleged that Hisense products sold under the Sharp name did not meet its standards, leading to litigation and a later agreement that ended Hisense's use of the Sharp brand in the Americas. This episode illustrates the distinction between Hisense's own brand and the legacy brands it has operated under license or ownership. In 2017, Hisense acquired Toshiba's television business and related assets. The transaction strengthened its access to Toshiba's television technology, channels, and brand recognition in markets included in the agreement. In 2018, Hisense completed the purchase of a majority stake in Gorenje, a Slovenian manufacturer with an established European appliance presence. Gorenje continued to operate as a recognizable brand within the wider group, while the acquisition gave Hisense additional European engineering, production, and distribution capabilities. The group has also used sports marketing to build international recognition. Its sponsorship of UEFA football competitions and the 2018 FIFA World Cup placed the Hisense name prominently before global audiences. The company continued to use sports partnerships as a way to connect its display products with live viewing and home entertainment. Hisense's corporate structure includes publicly traded affiliates. Hisense Visual Technology Co., Ltd., whose shares trade on the Shanghai Stock Exchange under ticker 600060, is closely tied to television and display activities. Other Hisense-related companies have separate ownership and listing arrangements. Therefore, Hisense is best described as a corporate brand and group identity rather than as a single listed company represented solely by ticker 600060. Today, Hisense is an active multinational consumer-electronics and appliance group. Televisions and large-screen display products remain its principal international calling card, while refrigerators, air conditioners, laundry equipment, kitchen appliances, commercial displays, and connected-home products provide broader revenue and distribution platforms. Product availability, specifications, software platforms, and brand partnerships differ across countries.

2022
4K Fire TV launch
[1]Hisense - Wikipediaen.wikipedia.org
Hisense announces its first 4K television with Amazon Fire TV integrated.
2020
8K AI-assisted HDR television
[1]Hisense - Wikipediaen.wikipedia.org
Hisense introduces an 8K television using AI-assisted HDR processing and a high-performance image engine.
2018
Gorenje investment
[1]Hisense - Wikipediaen.wikipedia.org
Hisense becomes the majority shareholder of Slovenian appliance company Gorenje.
2018
Majority stake in Gorenje acquired
[4]Gorenjeen.wikipedia.org
Hisense completed the acquisition of a majority stake in Slovenian appliance maker Gorenje.
2017
Hisense announces its planned acquisition of a 95 percent stake in Toshiba Visual Solutions.
[1]Hisense - Wikipediaen.wikipedia.org
The transaction expands Hisense’s television portfolio and international brand presence.
2017
Toshiba television business acquired
[11]Toshiba television business acquireden.wikipedia.org
Hisense acquired Toshiba's television business and associated assets in a transaction that expanded its international television platform.
2015
Mexico plant and Sharp licensing transaction
[1]Hisense - Wikipediaen.wikipedia.org
Hisense acquires a Sharp television facility in Mexico and receives rights to use the Sharp television brand in the Americas.
2015
Sharp television business acquired in the Americas
[5]Sharp Corporationen.wikipedia.org
Hisense acquired Sharp's television operations in the Americas and related brand-use rights.
2014
VIDAA smart-TV platform introduced
[1]Hisense - Wikipediaen.wikipedia.org
Hisense introduces VIDAA, a Linux-based operating system and content platform for connected televisions.
2012
Expansion into South African appliances
[10]Expansion into South African appliancesen.wikipedia.org
Hisense acquired a controlling interest associated with Defy, strengthening its appliance business and distribution in Africa.
2005
HiView image-processing chip
[1]Hisense - Wikipediaen.wikipedia.org
Hisense develops a digital media-processing chip for color televisions.
2003
Hisense-Hitachi air-conditioning venture
[1]Hisense - Wikipediaen.wikipedia.org
Hisense and Hitachi establish a joint venture for commercial and household central air-conditioning systems.
1997
Shanghai listing
[1]Hisense - Wikipediaen.wikipedia.org
Hisense Electrical Appliance Share Holding Company is listed on the Shanghai Stock Exchange.
1997
Hisense Kelon becomes publicly traded
[1]Hisense - Wikipediaen.wikipedia.org
Hisense-related appliance operations expanded their public-market presence through the listing of Hisense Kelon Electrical Holdings.
1994
Hisense Group emerges
[1]Hisense - Wikipediaen.wikipedia.org
The corporate group takes shape during a major restructuring and diversification period.
1992
Hisense identity adopted
[1]Hisense - Wikipediaen.wikipedia.org
The group adopted the Hisense name during its transformation into a broader electronics company.
1978
CJD18 television enters production
[1]Hisense - Wikipediaen.wikipedia.org
Hisense’s predecessor produces the CJD18, identified as its first television model.
1971
Trial television production
[1]Hisense - Wikipediaen.wikipedia.org
After technical training, the factory produces its first batch of black-and-white televisions.
1969
Qingdao Number 2 Radio Factory is established
[1]Hisense - Wikipediaen.wikipedia.org
The predecessor of Hisense is established in Qingdao and begins as a small radio manufacturer. The enterprise that later became Hisense began as a radio factory in Qingdao, Shandong.

Products and positioning

Broad-market consumer electronics and home appliances, with growing premium positioning in large-screen televisions, Mini LED displays, and laser projection. Mass to mid-to-high-end consumer electronics, with a strong emphasis on large-screen displays, value, and increasingly premium picture technologies.

Televisions
Hisense televisions
Televisions are Hisense’s core product category. The range covers entry-level and mainstream LCD models as well as ULED, Mini LED, OLED, 8K, large-format, and smart televisions. The company has increasingly emphasized very large screens and premium image processing while maintaining broad price coverage. Some television production is also undertaken for OEM customers and may appear under other brands.
Premium televisions
ULED and UX televisions
ULED is Hisense’s branded display and image-processing approach, used across selected LCD televisions. The UX family represents a higher-end Mini LED range with local dimming, HDR support, large screen sizes, and advanced processing. These products are intended to move Hisense beyond its traditional value-oriented television image.
Home cinema
Laser TVs and projectors
Hisense’s laser-TV and projector products use laser light sources and, in many cases, ultra-short-throw designs intended for large-screen home viewing. Referenced product families include the PX, PL, L9G, and C2 lines. Features across the range include 4K resolution, HDR support, and integrated smart-TV functions, although specifications vary by model and market. Hisense has developed ultra-short-throw laser television systems and related home projectors as alternatives to conventional flat-panel displays. These products typically combine a projector, a specialized screen, and a smart-media interface. They are positioned for very large image sizes in living rooms and dedicated entertainment spaces, with availability and technical configurations differing across regional markets.
Major home appliances
Refrigerators and freezers
Hisense sells refrigerators, freezers, and combined refrigerator-freezer products across multiple regions. The range includes conventional top-freezer and bottom-freezer designs as well as larger multi-door and side-by-side formats. Features, capacities, energy labels, connectivity, and internal configurations are market-specific. The category is supported by the group's broader appliance manufacturing and international distribution network.
Climate-control appliances
Air conditioners
The brand offers residential and commercial air-conditioning equipment, including split systems and other regional formats. Products are marketed around cooling and heating performance, inverter operation, efficiency, filtration, and smart controls where supported. Hisense also operates in larger commercial and HVAC-related equipment, although the exact scope of products sold under the consumer brand depends on the market.
Smart-TV software · 2014
VIDAA
VIDAA is a Linux-based smart-TV operating system and content platform developed by VIDAA USA, a Hisense subsidiary. It combines applications, streaming services, live television, and other content in a unified interface. The platform is used on Hisense televisions and selected products from other manufacturers and brands.
Mobile electronics
Mobile devices
Hisense has developed Android smartphones and tablets, including devices with e-ink displays, as well as e-readers, music players, wireless modules, PC cards, and customized industrial terminals. Mobile products have had particular visibility in markets such as Mexico and South Africa, where the company has often competed in budget and mid-tier segments.
Business technology
Commercial and optical equipment
Beyond household products, Hisense develops point-of-sale terminals, electronic cash registers, retail peripherals, tax-monitoring equipment, digital-TV systems, wireless components, and optical components for telecommunications and data communications. These activities are operated through specialist subsidiaries and joint ventures and are less visible to end consumers than the television business.
Consumer electronics
Televisions
Hisense's core international product line includes LED and Mini-LED LCD televisions, smart TVs, large-screen models, and premium picture technologies marketed under names such as ULED. Model ranges vary by country and may use different smart-TV platforms, tuners, panel specifications, and warranty terms. The brand competes through screen size, brightness, gaming features, and pricing, with selected models positioned against premium television manufacturers.
Major home appliances
Laundry and kitchen appliances
Hisense-branded appliance portfolios in selected markets include washing machines, washer-dryers, ovens, hobs, dishwashers, microwaves, and other kitchen products. These lines extend the brand from display-led consumer electronics into a connected household proposition. Product depth and branding can differ substantially between China, Europe, the Americas, Africa, and other regions.
Professional audiovisual equipment
Commercial displays
Hisense supplies commercial display and digital-signage products for business, retail, hospitality, education, and public environments. Offerings can include large-format displays, interactive panels, professional monitors, and related visual solutions. This business complements the group's consumer television activities while serving organizations with different durability, installation, software, and support requirements.

Controversies

2020
Hisense clarifies reports of mass layoffs
Hisense issued a statement saying that online reports claiming it would lay off 10,000 employees were untrue. It said it had adopted measures including executive pay cuts and accelerating workforce selection through a last-place elimination system.
Source
2019
LG files patent suit against Hisense
In November 2019, LG Electronics stated that it had filed a patent infringement lawsuit in a California district court against the American and Chinese branches of Hisense. According to LG's statement, the suit alleged that most of the Hisense televisions sold in the United States infringed four LG television patents. The event was reported as a patent dispute between the two consumer electronics companies, with LG as the plaintiff and Hisense's U.S. and Chinese entities named as defendants. No further details on the claims, defenses, or outcome were included in the source account.
Source
2017
Sharp litigation over licensed television branding
Sharp sued Hisense in the United States seeking to stop use of the Sharp television brand under the licensing arrangement acquired with the Mexico transaction. Sharp alleged that certain products harmed its brand equity and raised safety and advertising concerns. Hisense rejected the allegations and said it would defend its products and licensing rights. Sharp dropped the lawsuit in February 2018.
Source 1 Source 2

2018UEFA football sponsorship
Europe · Global
Hisense used sponsorship of UEFA club-competition football to place its name alongside premium European sports broadcasting and home entertainment.
Outcome. The campaign reinforced brand awareness in Europe and other international markets.
Source
2017FIFA World Cup sponsorship
Global
Hisense became the first Chinese consumer-electronics brand to sponsor the FIFA World Cup. The partnership gave the company prominent global exposure and connected its television business with live sports viewing.
Outcome. The sponsorship increased international visibility and supported Hisense's repositioning as a global electronics brand.
Source

Brand decisions

2022
Launch first 4K Fire TVProduct launch
Background
Hisense expanded its connected-TV offering by combining its display technology with an established third-party smart-TV platform.
Action taken
The company announced a 50-inch 4K television with ULED technology, Dolby Vision HDR, a bezel-less design, and Fire TV built in.
Aftermath
The launch broadened Hisense’s smart-TV platform choices in markets where Fire TV is distributed.
Source
2018
Invest in GorenjeM&A
Background
Hisense sought to strengthen its European appliance platform and diversify beyond televisions.
Action taken
Hisense became the majority shareholder of Slovenian appliance manufacturer Gorenje, with referenced material reporting 95.4 percent ownership during the transaction period.
Aftermath
Gorenje became an important European appliance brand within Hisense’s wider portfolio.
Source
2018
Acquire majority stake in GorenjeM&A
Background
Hisense wanted stronger European appliance manufacturing, engineering, and distribution capabilities.
Action taken
Hisense completed the acquisition of a majority stake in Gorenje, a Slovenian home-appliance manufacturer.
Aftermath
Gorenje became part of the wider Hisense group while continuing to operate as an established appliance brand.
Source
2017
Acquire Toshiba Visual SolutionsM&A
Background
Hisense pursued international scale and additional television brands as competition in global display markets intensified.
Action taken
Hisense announced that it would acquire a 95 percent controlling stake in Toshiba Visual Solutions for approximately US$113 million.
Aftermath
The transaction added Toshiba’s television business to Hisense’s international brand and manufacturing portfolio.
Announced transaction value. US$113 million (2017)
Source
2017
Acquire Toshiba television businessM&A
Background
Hisense pursued additional television technology, distribution, and international brand assets to complement its own display business.
Action taken
The group acquired Toshiba's television business and related rights covered by the transaction.
Aftermath
The acquisition broadened Hisense's television platform and added Toshiba-branded operations in relevant markets.
Source
2015
Acquire Mexican Sharp television facility and license Sharp brandingM&A
Background
Hisense sought to expand its North and South American television manufacturing and distribution presence through an established plant and recognized brand.
Action taken
Hisense acquired a Mexico facility from Sharp for approximately $23.7 million and obtained a five-year license to use the Sharp television brand in the Americas.
Aftermath
The arrangement later became the subject of litigation brought by Sharp, which was dropped in 2018.
Acquisition price. US$23.7 million (2015)
Source
2015
Acquire Sharp television operations in the AmericasM&A
Background
Hisense sought to accelerate international television growth by acquiring an established regional operation and obtaining access to the Sharp television name in the Americas.
Action taken
Hisense acquired Sharp's television business in the Americas and operated the relevant brand arrangement under license.
Aftermath
The relationship later deteriorated amid a quality and brand-reputation dispute, and Hisense ultimately moved away from the Sharp-branded arrangement.
Source

Recent events

2024
Xinxin Microelectronics’ proposed listing was temporarily terminated[17]信芯微电子拟上市计划被暂时终止finance.sina.com.cn
Other · Regulation
The proposed Science and Technology Innovation Board listing of Xinxin Microelectronics was temporarily terminated after the sponsor applied to withdraw the process, with the companies citing changes in external market conditions.
2023
Hisense announced plans to prepare a domestic listing of Xinxin Microelectronics[18]海信宣布筹划信芯微电子境内上市163.com
M&A · Other
Hisense Visual Technology announced preparations to spin off its controlled semiconductor subsidiary, Qingdao Xinxin Microelectronics, for a potential domestic listing.
2022
Hisense launches its first 4K Fire TV[1]Hisense - Wikipediaen.wikipedia.org
Product launch
Hisense announced a 50-inch 4K television with Fire TV built in, Dolby Vision HDR support, and the company’s ULED display technology.
2020
Hisense presents an 8K HDR television using AI image processing[1]Hisense - Wikipediaen.wikipedia.org
Product launch · Product generation
Hisense introduced an 8K, 10-bit HDR television based on an AI-assisted HDR algorithm and image-processing engine.
2018
Hisense becomes majority shareholder of Gorenje[1]Hisense - Wikipediaen.wikipedia.org
M&A
Hisense acquired a majority stake in Slovenian appliance manufacturer Gorenje, later increasing its ownership to full control according to the referenced material.
2018
Sharp drops lawsuit against Hisense[1]Hisense - Wikipediaen.wikipedia.org
Lawsuit
Sharp abandoned its lawsuit concerning Hisense’s use of the Sharp television brand in the Americas.
2018
Hisense acquires a majority stake in Gorenje[4]Gorenjeen.wikipedia.org
M&A
Hisense completed the acquisition of a majority shareholding in Slovenian appliance manufacturer Gorenje, expanding its European appliance manufacturing and distribution presence.
2017
Hisense acquires Toshiba television business[11]Toshiba television business acquireden.wikipedia.org
M&A
Hisense acquired Toshiba's television business and related assets, including brand licensing rights in relevant markets, supporting its international television strategy.
2017
Hisense becomes a FIFA World Cup sponsor[12]FIFA World Cup sponsorshipfifa.com
Campaign
Hisense became the first Chinese consumer-electronics brand to sponsor the FIFA World Cup, using the 2018 tournament to increase international brand awareness.
2017
Hisense announces controlling stake in Toshiba Visual Solutions[1]Hisense - Wikipediaen.wikipedia.org
M&A
Hisense announced an agreement to acquire a 95 percent controlling interest in Toshiba Visual Solutions for approximately $113 million.

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