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Hero Juice

Hero Juice is a juice brand within the Hero Group, a Swiss-based global food company founded in 1886.

Last updated September 15, 2026

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Overview

Hero Juice is a juice brand belonging to the Hero Group, a global food company focused on branded nutritional food products. The company was founded in 1886 in Lenzburg, Switzerland, where its headquarters remain today. Hero Group operates a house of brands that includes Hero, Corny, Goodies, Beech-Nut, Schwartau, Semper, Freche Freunde, Organix, Deliciously Ella, Sunar, Vitrac, Baby Gourmet, Queensberry, and Casa de Mateus. The group describes itself as a privately-owned, family company with a long-term view.

History

Hero was founded in 1886 in Lenzburg, Switzerland, where its headquarters are still located today. The company describes itself as a global food company focused on branded nutritional food products. Over more than 135 years, Hero has built its presence through both organic growth and acquisition, creating a diverse group of companies. Hero operates in the Growing Up and Adult categories, which include three businesses: Better Snacking, Naturally Good Food and Others. Within these, the company maintains a house of brands that includes Hero, Corny, Goodies, Beech-Nut, Schwartau, Semper, Freche Freunde, Organix, Deliciously Ella, Sunar, Vitrac, Baby Gourmet, Queensberry, and Casa de Mateus. Hero Juice is a juice brand within this house of brands.

Products and positioning

Product categories. Fruit juice

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