Hasee

Corporate brand

Hasee is a Chinese computer manufacturer known for competitively priced laptops, desktops, and other personal-computing products.

Last updated October 20, 2026

AI crawler reads

No AI crawler has read this profile since Oct 28, 2026.

Overview

Hasee, also known as Shenzhou Computer, is a Chinese personal-computer manufacturer headquartered in Shenzhen, Guangdong. The company operates under the legal name Shenzhen Hasee Computer Co., Ltd. and has historically positioned its products around affordability, straightforward specifications, and broad access to personal-computing technology. Its principal product categories have included laptops, desktop computers, motherboards, tablets, smartphones, and panel PCs. The company’s early hardware activity included the introduction of its own Panying motherboard brand in July 1997. Hasee subsequently expanded from component manufacturing into complete computers. A major turning point came in January 2002, when it launched the highly visible “bring a Pentium 4 home with ¥4,880” advertising campaign on China Central Television. The campaign drew public attention to the brand’s low-price proposition and helped raise Hasee’s profile in China. Construction of the New World Industrial Park began later that year. Hasee entered laptop production in February 2003. Its low-cost approach made some of its desktop systems among the least expensive available in the Chinese market during the early 2000s, while later reporting described Hasee laptops as selling at prices substantially below many competing branded systems. The company’s proposition was based less on luxury design or premium features than on providing usable computing hardware at aggressive prices. This approach placed Hasee close to the value segment and the white-box or assembled-PC tradition, while retaining a recognizable consumer brand. International expansion developed in stages. Hasee entered South Korea around 2003, planned a German-market entry in 2006, expanded into the Middle East in 2007, and entered Japan in 2009. The company also stated that its products were sold internationally beyond China. Its manufacturing and corporate structure included several affiliated entities, including Shenzhen Paradise Science and Technology Co., Shenzhen Hass IC Co., Shenzhen Creative Science and Technology Co., Hasee Electronics Factory, and Shenzhen Paradise Advertisement Co. Hasee reached a reported high point in domestic importance during the 2000s; the reference material identifies it as the second-largest Chinese computer maker in 2008. That period also brought operational and reputational challenges. Some Nvidia graphics chips used in computers were affected by a defect, leading to reporting about a Hasee-related graphics-card controversy in 2008. The company later pursued growth through additional product categories, including the Lipad tablet launched in July 2011. Hasee made repeated efforts to become a publicly listed company. It planned a ChiNext listing, submitted an application in March 2011, and later submitted another application in September of that year. The first 2011 application was rejected by the China Securities Regulatory Commission, while the company’s later request was approved in July 2012. Public discussion nevertheless raised questions about the company’s financial presentation and long-term profitability. In 2012, reports also described declining sales, closures affecting subsidiaries and distributors, and the shutdown of two of four factories. Hasee ultimately withdrew its listing application voluntarily in May 2013 after failing to provide a required self-inspection report within the prescribed period. The available reference material does not establish a current owner, public listing, financial scale, or present executive roster. Hasee is best characterized as a Shenzhen-based Chinese value-oriented computer brand with a history spanning components, personal computers, mobile devices, and international distribution.

History

Hasee’s documented history begins with component manufacturing. In July 1997, the company introduced Panying, its own motherboard brand. This activity gave Hasee a foundation in computer hardware before it became more widely known as a maker of complete personal computers. The company’s national profile rose sharply in January 2002 through a CCTV advertising campaign centered on a low-priced Pentium 4 computer. The campaign’s central price message presented a Pentium 4 system at ¥4,880 and helped associate Hasee with affordable mainstream computing. Construction of the New World Industrial Park began in May 2002, indicating an effort to support larger-scale production and organization. In February 2003, Hasee began producing laptops. The move broadened the company beyond desktop systems and positioned it in a rapidly expanding notebook market. During the same period, Hasee entered South Korea. Its chairman, Wu Haijun, was listed in 2003 at number 18 on the Hurun IT Rich List, with the ranking attributing a net worth of 1 billion yuan to him. This personal wealth figure is historical and does not represent Hasee’s corporate finances. Hasee continued to build its commercial and international infrastructure. A Commercial OEM Division was formally established in November 2005. The company planned entry into Germany in May 2006 and expanded into the Middle East by January 2007. By 2008, it was described as the second-largest Chinese computer maker. The same year, however, some Nvidia graphics chips used in computers were affected by a defect. The resulting “Graphics Card Scandal” became a reputational setback associated with certain Hasee systems and the wider graphics-chip problem. International activity continued with entry into Japan in May 2009. Hasee also maintained a broad product portfolio. Alongside laptops and desktops, its products included smartphones, tablets, panel PCs, and motherboards. The company stated in 2010 that its motherboard manufacturing division continued to operate, reflecting the persistence of its earlier component expertise. A major strategic theme in the early 2010s was the attempted transition from private computer manufacturer to publicly listed company. In July 2010, reports said Hasee was considering a ChiNext listing. It submitted an application for review on March 22, 2011, but the China Securities Regulatory Commission rejected it the next day. The material describes this as the third unsuccessful listing attempt by Hasee and its parent company. Hasee nevertheless continued the process, submitting another application on September 30, 2011. On July 31, 2012, the regulator announced that its request to list on the Shenzhen ChiNext board had been approved. During this period Hasee expanded into tablets, officially launching the Lipad on July 6, 2011. The company’s public listing ambitions and new-device strategy coincided with signs of operational pressure. Reports in September 2012 described declining sales, the closure of several subsidiaries and distributors, and the shutdown of two of four factories. They also raised questions about the use of some production land, which was reportedly leased through Hasee’s parent group, New World Group. Public skepticism surrounding the proposed listing included questions about whether financial statements had been presented too favorably and whether the business could sustain long-term profitability. In May 2013, nearly a year after regulatory approval, Hasee voluntarily withdrew its listing application because it could not submit the required self-inspection report on schedule. The available material does not document a completed public listing. Hasee’s production and corporate network included facilities in Shenzhen’s Longgang and Bantian areas, with Hasee Industrial Park reported at approximately 230,000 square meters and total facility floor space estimated at about 400,000 square meters in 2004. The current scale, ownership details, executive team, and product lineup are not established by the supplied sources.

2013
ChiNext application withdrawn
[1]Hasee - Wikipediaen.wikipedia.org
Hasee voluntarily withdrew its listing application after failing to submit a required self-inspection report on time.
2012
ChiNext listing request approved
[1]Hasee - Wikipediaen.wikipedia.org
The China Securities Regulatory Commission announced approval of Hasee’s proposed ChiNext listing.
2011
Lipad tablet launched
[1]Hasee - Wikipediaen.wikipedia.org
Hasee launched the Lipad tablet computer in July.
2009
Japanese market entry
[1]Hasee - Wikipediaen.wikipedia.org
Hasee entered Japan in May.
2008
Reported as China’s second-largest computer maker
[1]Hasee - Wikipediaen.wikipedia.org
Reference material identified Hasee as the second-largest Chinese computer maker in 2008.
2007
Middle Eastern expansion
[1]Hasee - Wikipediaen.wikipedia.org
Hasee expanded its international market activity into the Middle East.
2005
Commercial OEM Division established
[1]Hasee - Wikipediaen.wikipedia.org
Hasee formally established a Commercial OEM Division in November.
2003
Laptop production starts
[1]Hasee - Wikipediaen.wikipedia.org
Hasee began producing laptops and entered the South Korean market during the same year.
2002
CCTV Pentium 4 campaign raises brand visibility
[1]Hasee - Wikipediaen.wikipedia.org
A low-price Pentium 4 advertising campaign helped make Hasee widely known in China.
2002
New World Industrial Park construction begins
[1]Hasee - Wikipediaen.wikipedia.org
Construction began on the New World Industrial Park in May.
1997
Panying motherboard brand introduced
[1]Hasee - Wikipediaen.wikipedia.org
Hasee introduced its own Panying motherboard brand, marking an early documented step in its computer-component business.

Products and positioning

Value-oriented personal computing with an emphasis on competitive pricing and accessible specifications rather than premium design or luxury positioning.

Motherboards · 1997
Panying
Panying was Hasee’s own motherboard brand, introduced in 1997. It represents the company’s early focus on computer components before its later expansion into branded complete systems. Hasee continued to identify motherboard manufacturing as part of its business in 2010.
Personal computers · 2003
Hasee laptops
Hasee began laptop production in 2003. Its notebooks were positioned as affordable alternatives in the Chinese market, emphasizing competitive pricing and practical computing capability. Historical descriptions place the brand in the value segment rather than the premium-design segment.
Personal computers
Hasee desktop computers
Hasee desktops were among the company’s early mass-market products and were promoted through aggressive pricing. Historical reporting described some models as among the cheapest available in China, supporting the brand’s accessibility-focused positioning.
Tablet computers · 2011
Lipad
Lipad was Hasee’s tablet-computer line, officially launched in July 2011. The product extended the brand beyond conventional desktop and notebook computers into the tablet category during a period of rapid growth in mobile computing.
Mobile devices
Hasee smartphones
Smartphones are listed among Hasee’s product categories in the available reference material. No specific model names, launch dates, technical specifications, or current availability are established by the supplied sources.
Industrial and embedded computers
Hasee panel PCs
Panel PCs are included among Hasee’s documented product categories. The available material does not identify particular models, target industries, launch dates, or current distribution details.

Controversies

2020
Shenzhou rebuts JD.com’s account of a payment dispute
Shenzhou denied violating its product purchase-and-sale agreement with JD.com and said JD.com owed it a large sum; it said going to court was a lawful way to resolve the dispute after repeated payment demands were refused.
Source 1 Source 2
2008
Graphics Card Scandal
A defect in some Nvidia graphics chips led to reports describing a graphics-card controversy involving Hasee computers. The supplied reference does not provide a complete account of affected models, remedies, or legal outcomes.
Source

2002Bring a Pentium 4 home with ¥4,880
China
Hasee used CCTV to promote a Pentium 4 computer at a highly competitive price of ¥4,880. The campaign made the brand more visible nationally and reinforced its value-oriented identity.
Outcome. The campaign quickly increased Hasee’s popularity in China.
Source

Brand decisions

2013
Voluntary withdrawal of ChiNext applicationOther
Background
Nearly a year after regulatory approval, Hasee still faced procedural requirements connected with the proposed listing.
Action taken
Hasee voluntarily withdrew its application in May after it could not submit the required self-inspection report on time.
Aftermath
The available reference does not document a subsequent successful listing, leaving Hasee’s listed status unconfirmed and generally described as unlisted.
Source
2012
ChiNext listing request approvedOther
Background
After an earlier application had been rejected, Hasee submitted another ChiNext listing application in September 2011.
Action taken
The China Securities Regulatory Commission announced on July 31, 2012 that the request had been approved.
Aftermath
Public skepticism reportedly focused on the company’s financial statements and long-term profitability. The listing was not completed because Hasee later withdrew its application.
Source
2011
Initial ChiNext listing application rejectedOther
Background
Hasee sought to pursue a public listing on Shenzhen’s ChiNext board as part of its corporate expansion plans.
Action taken
The company submitted its application on March 22, but the China Securities Regulatory Commission rejected it the following day.
Aftermath
Hasee later made another application, and the reference material describes the rejected submission as the third unsuccessful listing attempt by Hasee and its parent company.
Source
2011
Lipad tablet introductionProduct launch
Background
Hasee expanded its portfolio beyond traditional desktop and laptop computers as tablets became an important consumer-electronics category.
Action taken
The company officially launched the Lipad tablet on July 6.
Aftermath
The available material does not provide sales results or confirm the line’s longer-term continuation.
Source

Recent events

2013
Hasee withdraws ChiNext listing application[1]Hasee - Wikipediaen.wikipedia.org
Regulation · Other
Hasee voluntarily withdrew its listing application after it could not submit the required self-inspection report on time.
2012
Hasee receives approval for ChiNext listing[1]Hasee - Wikipediaen.wikipedia.org
Regulation · Other
The China Securities Regulatory Commission announced approval for Hasee’s request to list on the Shenzhen ChiNext board. Public commentary questioned the company’s financial presentation and profitability prospects.
2012
Reports describe Hasee closures and declining sales[1]Hasee - Wikipediaen.wikipedia.org
Other
Media reports said Hasee closed several subsidiaries and distributors and shut two of its four factories amid declining sales. Reports also discussed leasing of some production land through the parent group.
2011
Hasee submits ChiNext listing application[1]Hasee - Wikipediaen.wikipedia.org
Regulation
Hasee formally submitted an application to list on Shenzhen’s ChiNext board, but the application was rejected by the China Securities Regulatory Commission the following day.
2011
Hasee launches Lipad tablet[1]Hasee - Wikipediaen.wikipedia.org
Product launch
The company introduced its Lipad tablet computer as part of an expansion beyond traditional desktop and laptop products.
2003
Hasee begins laptop production[1]Hasee - Wikipediaen.wikipedia.org
Product launch · Product generation
Hasee expanded from earlier component and desktop activity into laptop manufacturing.
2002
Hasee launches low-price Pentium 4 advertising campaign[1]Hasee - Wikipediaen.wikipedia.org
Campaign · Pricing
A CCTV advertising campaign promoted the idea of taking a Pentium 4 computer home for ¥4,880 and significantly increased Hasee’s public visibility in China.

Sources12 sources

Cite this profile: Cite the canonical profile. /brand-wiki/hasee · Editorial policy · How profiles are compiled