Happy Valley Beijing
A large-scale themed amusement park in Beijing operated within the Happy Valley chain.
Last updated October 12, 2026
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Overview
Happy Valley Beijing is a themed amusement park in Chaoyang District, eastern Beijing. It is part of the Happy Valley chain developed by the Overseas Chinese Town group and is constructed and operated by Beijing OCT. The park opened on July 29, 2006, becoming the second major park in the Happy Valley portfolio. Its concept design and master planning were attributed to Creative Kingdom China and Leisure Quest International, a design collaboration associated with the development of the park’s themed environments and visitor experience. The park combines thrill rides, family attractions, themed landscapes, live entertainment, indoor attractions, food and beverage, retail, and transport services. Its principal environments draw on a range of imagined and cultural settings, including Atlantis, the Aegean Sea, Lost Maya, Shangri-La, Ant Kingdom, and Firth Forest. Atlantis, marked by the Crystal City gateway, functions as one of the park’s visual focal points, while other areas use Greek mythology, Maya civilization, Tibetan and southwestern Chinese references, or fictional insect characters as their creative foundations. Together, the zones are intended to provide a succession of distinct visual worlds rather than a single narrative setting. The attraction portfolio includes more than 40 rides, including a group of high-intensity or extreme attractions. The site also includes a seven-screen IMAX theater complex, a shopping area, restaurants, live shows, seasonal events, and a small train that circles the outer portion of the park. Beijing Happy Valley station on Beijing Subway Line 7 provides direct public-transport access, reinforcing the park’s role as a destination for both local residents and visitors to the capital. Development has occurred through several expansion stages. The second phase, known as the Happy Time Zone, became operational in June 2010 and added large-scale automobile-themed attractions. A third phase opened in May 2014 with a marine-culture concept, indoor entertainment and rafting facilities, and additional performance content. The Dessert Kingdom, the fourth phase, opened on May 1, 2018, after an announced investment of approximately RMB 1 billion; it covered nearly 100,000 square meters and included 13 attractions, incorporating the domestic animation property Cookie Police Chief. The fifth phase, the Shangri-La area, opened on June 28, 2019. Entertainment programming has been an important part of the brand. The large-scale dance production Golden Face Dynasty began performances in 2007, and the park launched an International Magic Festival that year, with subsequent editions associated with the National Day holiday period. Other recurring or seasonal programming has included spring festival activities, water-splashing events, magic programming, and exercise-oriented festivals. The park has also developed performances linked to individual themed zones, including a stunt sitcom with an old-Beijing setting in Lost Maya. Happy Valley Beijing’s positioning is that of a diversified urban destination amusement park: it combines large rides with family entertainment, theatrical production, themed architecture, seasonal programming, and commercial amenities. Its expansion history shows a strategy of adding new themed districts and indoor or weather-resistant attractions while broadening the park’s appeal beyond thrill-seeking. The available reference material does not provide verified current attendance, revenue, executive, or ticket-price information, so those details are not included here.
History
Happy Valley Beijing was developed as the second major park in the Happy Valley chain and opened on July 29, 2006, in Beijing’s Chaoyang District. The project was built by the Shenzhen Overseas Chinese Town Group and is operated by Beijing OCT, a member of the wider Overseas Chinese Town organization. Creative Kingdom China and Leisure Quest International were associated with the park’s concept design and master plan. The original park was organized around several themed environments, including Atlantis, Ant Kingdom, the Aegean Sea, Firth Forest, Lost Maya, and Shangri-La. These areas use different visual and narrative references: Atlantis centers on a legendary lost city, the Aegean Sea draws on Greek culture and mythology, Lost Maya evokes the Maya civilization, Shangri-La uses Tibetan and southwestern Chinese motifs, and Ant Kingdom is based on fictional cartoon ant characters. Atlantis’s Crystal City serves as a prominent architectural and thematic landmark. During its initial years, the park expanded its entertainment program beyond mechanical rides. In August 2007 it began presenting Golden Face Dynasty, a large-scale dance production. In October of the same year it held its first International Magic Festival. The festival brought in performers from different countries and encouraged audience participation; later editions were associated with the National Day holiday period. The park’s physical expansion proceeded in stages. Phase II, called the Happy Time Zone, became fully operational on June 27, 2010. It added large automobile-themed attractions designed around racing and driving experiences. Phase III opened on May 31, 2014. It introduced a marine-culture theme over approximately 50,000 square meters, including an indoor themed venue and an indoor rafting attraction known as Happy World. The park also staged The Three Swallows, a stunt sitcom drawing on old-Beijing cultural imagery in the Lost Maya area. Following this phase, staff uniforms were differentiated according to work roles and the cultural setting of each zone. The fourth phase, Dessert Kingdom, opened on May 1, 2018. The development was described as costing approximately RMB 1 billion and covering nearly 100,000 square meters. It contained 13 amusement projects and incorporated Cookie Police Chief, a domestic original animation property. The fifth phase, the Shangri-La district, opened on June 28, 2019, adding another major themed area to the park. In its mature form, Happy Valley Beijing offers more than 40 rides, including approximately ten described as extreme attractions. It also provides a seven-screen IMAX theater complex, a shopping center, dining, live shows, and seasonal programming. A miniature railway circles much of the park, and the site is served by Happy Valley Beijing station on Beijing Subway Line 7. Its operating model combines admission-based rides with entertainment, retail, food service, and special-event programming. The available reference material does not establish a current general manager, current ownership percentage, attendance figures, or current commercial performance.
- 2019
Shangri-La district opens
[1]The fifth phase adds the Shangri-La themed district.
- 2018
Dessert Kingdom opens
[1]The fourth phase opens with 13 attractions and the Cookie Police Chief animation property.
- 2014
Third phase opens
[1]A marine-culture expansion adds indoor attractions, rafting, and new performance content.
- 2010
Happy Time Zone opens
[1]The second phase becomes fully operational and adds automobile and racing-themed attractions.
- 2007
Golden Face Dynasty premieres
[1]The park adds the large-scale dance production Golden Face Dynasty to its entertainment program.
- 2007
First International Magic Festival
[1]Happy Valley Beijing launches an international magic festival that becomes associated with recurring National Day programming.
- 2006
Park opens in Beijing
[1]Happy Valley Beijing opens on July 29 in Chaoyang District as the second park in the Happy Valley chain.
Products and positioning
A large urban theme park combining extreme rides, family attractions, themed environments, live performance, seasonal festivals, indoor entertainment, retail, and dining.
Amusement park services · 2006
Theme park admission and rides
The core offering is admission to a multi-zone amusement park with more than 40 rides and attractions. The portfolio spans high-intensity rides, family attractions, themed experiences, and attractions distributed across environments such as Atlantis, the Aegean Sea, Lost Maya, Ant Kingdom, Firth Forest, and Shangri-La.
Live shows · 2007
Live entertainment
Live programming forms a significant part of the visitor proposition. Documented productions include the dance poem Golden Face Dynasty, magic festivals, and zone-specific performance content such as The Three Swallows, a stunt sitcom using old-Beijing cultural references.
Indoor attractions · 2014
Indoor entertainment and theater
The park includes a seven-screen IMAX theater complex and later expansion phases added indoor themed entertainment and an indoor rafting attraction. These facilities broaden the park’s offer beyond outdoor rides and support visits across different weather conditions.
Themed environments · 2006
Themed districts
Themed districts are central to the park’s identity. Atlantis provides a lost-city setting, the Aegean Sea references Greek mythology, Lost Maya evokes Maya civilization, Shangri-La draws on Tibetan and southwestern Chinese imagery, Ant Kingdom uses fictional ant characters, and Firth Forest supplies another distinct landscape environment.
Themed attraction area · 2018
Dessert Kingdom
Dessert Kingdom is the fourth major development phase of Happy Valley Beijing. Opened in 2018, it covers nearly 100,000 square meters according to the cited reference and contains 13 amusement projects. Its creative program incorporates the domestic animation IP Cookie Police Chief.
Themed attraction area · 2019
Shangri-La district
The Shangri-La district is the park’s fifth development phase. It opened in 2019 and extends the park’s use of regional and cultural fantasy settings through a theme associated with Tibetan and southwestern Chinese landscapes and traditions.
Controversies
Marketing campaigns
- 2007International Magic Festival
China
Happy Valley Beijing introduced an international magic festival featuring visiting performers and audience-participation activities. The event was subsequently associated with annual National Day programming.
Outcome. Established recurring seasonal entertainment programming.
- Seasonal leisure festivals
China
The park has promoted seasonal activities including Chinese Spring Festival programming, a water-splashing festival, and an exercise-oriented festival.
Outcome. Used to refresh the visitor proposition across holiday and seasonal periods.
Brand decisions
2019
Open the Shangri-La districtGeneration changeBackground
The park continued its phased expansion after Dessert Kingdom.
Action taken
The fifth phase, the Shangri-La district, opened on June 28.
Aftermath
The park added another major themed environment to its Beijing destination offering.
2018
Develop Dessert KingdomGeneration changeBackground
A fourth major phase was planned to add a large themed area and new attractions.
Action taken
Dessert Kingdom opened with 13 amusement projects and incorporated the Cookie Police Chief domestic animation property.
Aftermath
The park expanded its use of original and licensed-style character content within a dedicated themed district.
Reported development investment. Approximately RMB 1 billion (2018 opening)
2014
Open the third development phaseGeneration changeBackground
The park continued to broaden its offer through a major themed expansion with indoor facilities.
Action taken
A marine-culture area, indoor themed venue, indoor rafting attraction, and new performance content were introduced.
Aftermath
The park added more weather-resistant entertainment and reinforced its combination of rides, shows, and themed environments.
2010
Add the Happy Time ZoneGeneration changeBackground
The park pursued a second development phase to expand its attraction mix beyond the original themed areas.
Action taken
The Happy Time Zone became fully operational with large automobile-themed attractions designed around racing experiences.
Aftermath
The expansion increased the park’s range of mechanically themed experiences.
Recent events
Beijing Happy Valley announces opening of new nighttime experience project[9]
Reported:
Beijing Happy Valley said its recently completed sixth project, featuring eight shows and nighttime experiences, was due to open to the public on May 1.
Happy Valley Group and Kuaikan Comics sign strategic partnership[10]
Happy Valley Group and Kuaikan Comics signed a strategic partnership in Beijing. The article says the collaboration would use Kuaikan Comics' IP resources to create offline experiences at Happy Valley parks in eight locations across China.
Sources10 sources
- 1Happy Valley Beijing - Wikipediaen.wikipedia.org
- 2北京欢乐谷官方网站bj.happyvalley.cn
- 3关于我们|北京欢乐谷官方网站bj.happyvalley.cn
- 4关于我们|北京欢乐谷官方网站bj.happyvalley.cn
- 5北京欢乐谷 - 维基百科zh.wikipedia.org
- 6Happy Valley Beijing - Wikidatawikidata.org
- 7人才招聘|北京欢乐谷官方网站bj.happyvalley.cn
- 8“飞鲨战队”编码器误报警致项目空中停运finance.sina.com.cn
- 9北京欢乐谷宣布夜间体验新项目即将开放usa.chinadaily.com.cn
- 10欢乐谷集团与快看漫画签订战略合作sc.stock.cnfol.com
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