Hao123
Hao123 is a Chinese web navigation portal operated as a Baidu-affiliated site, created in May 1999.
Last updated October 12, 2026
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Overview
Hao123 is a Chinese web navigation portal. According to its official site introduction, it is a Baidu (baidu.com) affiliated website created in May 1999, and after more than 20 years of development it has become a Chinese web navigation brand used by hundreds of millions of users. The site states it is dedicated to providing simpler, more practical and more considerate navigation services, and that its URL is www.hao123.com. Its user service agreement describes Hao123 as an internet tool provided by Baidu Company, offering services such as web browsing, URL input and search suggestion, web navigation, cloud page acceleration, bookmark saving and syncing, homepage personalization, and content recommendations, and states that Hao123 itself does not directly upload or provide content.
History
Hao123's official site introduction states that it is a Baidu (baidu.com) affiliated website created in May 1999, and that after more than 20 years of development it has become a Chinese web navigation brand used by hundreds of millions of users. The site describes its ongoing aim as providing simpler, more practical and more considerate navigation services, and notes that as a Chinese web navigation directory it is inevitably imitated by some websites, advising users to remember its address www.hao123.com for online safety. Its user service agreement states that Hao123 is an internet tool provided by Baidu Company, covering services such as web browsing, URL input and search suggestion, web navigation, cloud page acceleration, bookmark saving and syncing, homepage personalization, and content recommendations, and that Hao123 itself does not directly upload or provide content.
- 2020
Integrated AI tools and services into the portal.
- 2010
Launched mobile version and client software.
- 2004
Acquired by Baidu, Inc.
- 1999
Hao123 founded by Li Xingping in May.
Products and positioning
A Chinese web navigation portal positioned as a simple, practical and considerate starting point for going online.
hao123上网导航 (web navigation portal)
A web navigation service providing web browsing, URL input and search suggestion, web navigation, cloud page acceleration, bookmark saving and syncing, homepage personalization, and content recommendations.
hao123客户端 (Hao123 client)
A client referenced on the official site; the user service agreement covers the Hao123 navigation mobile software.
Controversies
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