Hangzhou Qiandaohu
A Chinese brewery based beside Qiandao Lake in Hangzhou, Zhejiang, producing beer under brands including Cheerday.
Last updated August 24, 2026
Overview
Hangzhou Qiandaohu, formally Hangzhou Qiandaohu Beer Co., Ltd., is a Chinese brewery located in the town of Qiandaohu in Chun'an County, Hangzhou, Zhejiang. The company takes its name from Qiandao Lake, the large lake beside which its brewery and headquarters are situated. Its principal business is the production of beer, including products marketed under the Cheerday name and other company brands. The company is part of China's regional brewing landscape, with its identity closely connected to the Qiandao Lake area rather than to a nationwide consumer-goods conglomerate. The location provides the brewery with a distinctive geographic association: the Qiandao Lake name is used as the central marker of the business and helps distinguish it from breweries named after major Chinese cities or national beer groups. Publicly available reference material identifies the company as a brewery and mentions several beer brands, but provides limited information about its founding date, ownership structure, production scale, distribution footprint, or current management. A significant ownership event occurred in December 2006, when Japan's Kirin Brewery Company acquired a 25 percent stake in Hangzhou Qiandaohu Beer Co., Ltd. for US$38 million. The transaction represented a cross-border investment in a Chinese regional brewer and established a connection between the Qiandao Lake brewery and one of Japan's major brewing companies. The available reference material does not establish that Kirin became the company's parent or sole controlling owner, so the relationship is best described as a minority investment. Hangzhou Qiandaohu's known commercial scope is therefore centered on beer manufacturing and brand development, with Cheerday as its most clearly identified beer brand. Its public profile remains relatively limited compared with China's largest national brewers. Information about advertising campaigns, product launches, executives, controversies, financial performance, and international operations is not sufficiently documented in the supplied reference material. The company is treated here as an active brewery and corporate beer brand, while unspecified corporate and historical details remain open for further verification.
History
Hangzhou Qiandaohu Beer Co., Ltd. is a brewery based in Qiandaohu, a town in Chun'an County within Hangzhou, Zhejiang, China. The brewery is situated next to Qiandao Lake, also known as Thousand Island Lake, and the lake provides the company's principal geographic identity. Rather than being named simply for Hangzhou, the business uses Qiandaohu to associate its beer operation with the locality in which it is based. The available reference material identifies Hangzhou Qiandaohu as a producer of several beer brands, including Cheerday. This indicates that the company operates not only as a manufacturing business but also as a house for branded beer products. However, the supplied sources do not provide a documented founding year, founder, original production history, early ownership details, capacity figures, or a full chronology of brand introductions. As a result, the early development of the brewery cannot be reconstructed reliably from the available material. The most clearly documented corporate turning point is the investment by Kirin Brewery Company of Japan. In December 2006, Kirin purchased a 25 percent stake in Hangzhou Qiandaohu Beer Co., Ltd. for US$38 million. The transaction connected the regional Chinese brewery with a major Japanese brewing group and represented a notable example of foreign investment in China's beer sector. The available source describes the purchase as a 25 percent stake and does not establish that Kirin obtained control, changed the company's name, or became its parent company. Following the investment, Hangzhou Qiandaohu continued to be identified as a brewery located at Qiandaohu and as the producer of brands including Cheerday. Publicly available information supplied for this entry does not document later acquisitions, listings, management changes, major product-generation events, marketing campaigns, regulatory disputes, recalls, or scandals. It also does not establish the company's current ownership composition, exact distribution network, export markets, or present production volume. The company is therefore best understood as a regionally rooted Chinese beer producer whose documented history includes its Qiandao Lake location, its Cheerday brand portfolio, and the 2006 minority investment by Kirin.
- 2006Kirin takes a minority stake
In December 2006, Kirin Brewery Company acquired 25 percent of Hangzhou Qiandaohu Beer Co., Ltd. for US$38 million.
Products and positioning
A regional Chinese brewery associated with Qiandao Lake and the Hangzhou area, offering beer brands including Cheerday.
CheerdayBeer
Cheerday is a beer brand produced by Hangzhou Qiandaohu Beer Co., Ltd. It is the most clearly identified consumer-facing brand associated with the brewery in the supplied reference material. Specific varieties, recipes, packaging formats, launch dates, and current availability are not documented sufficiently to describe them reliably.
Flagship businesses
- Cheerday beer
Brand decisions
- 2006Minority investment by Kirin BreweryM&A
Kirin Brewery Company of Japan invested in the Chinese regional brewer Hangzhou Qiandaohu Beer Co., Ltd.
What changed. Kirin purchased a 25 percent stake in the company for US$38 million in December 2006.
Aftermath. The transaction created a strategic ownership link between Hangzhou Qiandaohu and Kirin, although the available source does not indicate that Kirin became the parent or controlling owner.
Purchase price for a 25 percent equity stake. (December 2006)
Recent events
- 2006Kirin Brewery acquires a minority stake in Hangzhou Qiandaohu Beer
In December 2006, Japan's Kirin Brewery Company bought a 25 percent interest in Hangzhou Qiandaohu Beer Co., Ltd. for US$38 million.
M&A
Sources
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