Hangzhou Qiandaohu Beer Co., Ltd.

Hangzhou Qiandaohu Beer Co., Ltd. is a brewery based in Qiandaohu town, Chun'an County, Hangzhou, Zhejiang, China. Its facilities are located beside Qiandao Lake, also known as Qiandaohu, whose name provides the company with its geographic identity. The brewery produces multiple beer brands, including Cheerday, and is associated with the local brewing industry in Zhejiang. The company’s positioning is closely tied to place. Rather than being identified primarily with a national consumer-goods conglomerate, it takes its name from a major scenic freshwater lake and tourism destination in eastern China. This gives the business a regional identity linked to Qiandao Lake and Chun'an County. Public reference material describes it as a brewery producing several beer brands, but does not provide enough reliable information to establish a detailed portfolio, production scale, founding date, distribution footprint beyond China, or current corporate ownership. A significant corporate development occurred in December 2006, when Japan’s Kirin Brewery Company acquired a 25 percent stake in Hangzhou Qiandaohu Beer for US$38 million. The investment connected the Zhejiang brewery with one of Japan’s major brewing groups and represented a foreign strategic investment in a Chinese beer producer. Available material does not establish whether Kirin later increased, reduced, or exited its holding, so the company’s present ownership structure remains unspecified here. Cheerday is the principal named beer brand associated with the brewery in the available reference material. Beyond Cheerday and the general description that the company makes several beer brands, detailed information on individual recipes, packaging, product generations, retail channels, marketing campaigns, and current product availability is not documented in the supplied sources. The company is therefore best characterized as a regional Chinese brewery with a location-based identity and a portfolio that includes Cheerday, while many operational and historical details remain unverified.

Hangzhou Qiandaohu Beer Co., Ltd. is a brewery located in Qiandaohu town, within Chun'an County of Hangzhou, Zhejiang Province, China. The brewery takes its name from Qiandao Lake, the large lake adjacent to its headquarters and production facilities. This geographic connection is central to the company’s identity: the business is presented as a local brewery rooted in one of Zhejiang’s best-known scenic areas rather than as a brand named after a founder or a national corporate parent. The available historical record is limited. The supplied reference material does not state when the brewery was founded, identify its original founders, or describe its early production and distribution development. It does establish that the company produces multiple beer brands and that Cheerday is among them. Publicly available references also associate the company with a Cheerday beer website and other Chinese-language company and product materials, but the current availability and status of those sites are not confirmed here. The clearest documented turning point came in December 2006. Kirin Brewery Company of Japan purchased a 25 percent stake in Hangzhou Qiandaohu Beer for US$38 million. The transaction gave the Chinese brewery a strategic relationship with an established Japanese brewing group and reflected the broader interest of international brewers in China’s growing beer market during that period. The available source does not specify the governance arrangements, the use of proceeds, the precise valuation methodology, or the subsequent fate of Kirin’s investment. Accordingly, the transaction is recorded as a minority investment rather than as a confirmed acquisition of the whole company. After the 2006 investment, the supplied material does not provide a sufficiently documented chronology of ownership changes, facility expansion, new product launches, management appointments, or regional market development. It also does not establish whether the company currently operates under the same ownership or production structure. The brewery’s known commercial scope remains beer production, with Cheerday as the principal named brand. Its location near Qiandao Lake provides a distinctive regional association, while the absence of detailed public information makes it difficult to assess its current market share, exports, production capacity, financial performance, or national distribution. On the evidence available, Hangzhou Qiandaohu Beer is best documented as a Zhejiang-based Chinese brewery with a place-based identity, a multi-brand beer portfolio, and a historically significant minority investment from Kirin. More detailed claims about its founding, present ownership, executives, product range, campaigns, or current operating status require additional authoritative sources.

• 2006

  Kirin takes a minority stake

  [1]Hangzhou Qiandaohuen.wikipedia.org

  In December 2006, Kirin Brewery Company of Japan acquired a 25 percent stake in Hangzhou Qiandaohu Beer for US$38 million.

A regional Chinese brewery associated with Qiandao Lake and Zhejiang, producing multiple beer brands including Cheerday.

• Beer brand

  Cheerday

  Cheerday is a beer brand produced by Hangzhou Qiandaohu Beer and is the principal named brand associated with the brewery in the available reference material. The supplied sources do not identify specific varieties, alcohol strengths, packaging formats, launch date, or current distribution.

• 2006

  Acceptance of Kirin’s minority investmentM&A

  Background

  Kirin Brewery Company of Japan sought a strategic position in the Chinese brewing market and acquired a minority interest in the Zhejiang-based brewery.

  Action taken

  Hangzhou Qiandaohu Beer accepted a 25 percent investment from Kirin in December 2006 for US$38 million.

  Aftermath

  The transaction connected the brewery with Kirin, but the available material does not document subsequent ownership changes, governance effects, or operating results.

  Investment amount. US$38 million investment for a 25 percent stake (December 2006)

  Source

1. 1Hangzhou Qiandaohuen.wikipedia.org
2. 2Hangzhou Qiandaohu Beer Co., Ltd.wikidata.org
3. 3千岛湖啤酒zh.wikipedia.org